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Written by
Andy Theimer

Advanced - Dynamic Subject Lines

Published on
June 12, 2020

Customizing the subject line of your email is a great way to make a unique headline that attracts more clients to read your emails. There are many different ways to draw people in with your subject line.

Best Practices

There are many different ways to market your email, starting with the subject line! It's important to use a unique and interesting subject line so clients will be more likely to read your emails, therefore going to your website for my content.

The subject should be unique and interesting to grab the readers, but should always deliver on its promise. "Clickbait-like" subject lines will grab clients initially, but they will soon decide it's not worth there time and mark it as spam. We recommend using something like the title of the first post or a quick preview into what the client will see in the rest of the email.

Here's some examples of subject lines people use today:

The 2020 Olympics, text message marketing + more in ICF Insights
Weekly Market Review: [[feedotter.send_date_object | date('l M d, Y')]]
Weekly Blog Update: [[feedotter.latest_post_title|truncate(40,true,'')]]
The Digital Masters Blog Roundup
Cytomic Breaking News
This Week on Singularity Hub
Experience Management Newsletter by Qualtrics
Genesys blog updates for [[feedotter.send_date_object | date('d F Y')]]
Fed Likes This Fallen Angel ETF, but There’s More to Its Positive Story
Physical Therapy News Ticker: This week's most popular articles
Personalization During Times of Change + Overcoming Challenges
How kids can practice mindfulness, too
What’s the Buzz in Hospitality?
Weekly blog update: [[feedotter.latest_post_title|truncate(40,true,'')]] and more!
Commemorating 75th D-Day Anniversary with RelayRIDE Expansion
New for you: [[feedotter.latest_post_title]] + more goodies

Customizing Subject Line in FeedOtter

FeedOtter allows you to change the subject line quick and easy! Go to your Automated Email and click Edit Campaign. 

Edit Campaign block

Then in the Subject/From tab, the Subject line appears underneath the reply-to information.

Subject Line in FeedOtter

Here, you can type in a custom subject line in the text box provided.

Inserting Title of Post, Time of Day in Subject Line

With FeedOtter, you can also add the title of the first post and/or the date and time of the email. To do this, go back to the Subject line of your Automated Email.

Below the text box is Subject tokens. Click the token you would like to include in the subject line.

Customizing Subject line with FeedOtter tokens