FeedOtter Logo Standard

Help & Support

Written by
Kat Lee

Message: Invalid Email Format

Published on
June 3, 2022
[social_warfare]
Message: Invalid email format: An unsubscribe tag ({{Unsubscribe}} or {{EmailPreferenceCenter}}) is required somewhere in the body of the email. The variable tag %%unsubscribe%% is outdated. Update this tag to Handlebars Merge Language and try again.
Modules Affected:
  • Automated
  • Curated
Cause:
  • The correct tokens are not in the email. The variable tag “%%unsubscribe%%” is outdated.
Resolution:
  • Go into the code and search for the unsubscribe token. Replace “%%unsubscribe%%” with “{{Unsubscribe}}”. Then look under the code to see if the incorrect unsubscribe tag is set as a default token, if so then change it to “{{Unsubscribe}}”.
Customer Response Process:
  • You resolve the issue- Do not email the customer.
FeedOtter Logo Standard
SOLUTIONS
COMPANY
RESOURCES
MARKETO
PARDOT
ELOQUA
INTEGRATIONS
MARKETING TOOLS