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Written by
Catie Hammond

Preparing Your Email Template For A FeedOtter Custom Template Import

Published on
July 24, 2020

Have an email template you were using before FeedOtter that you love? No problem! With FeedOtter, you can send us your email template and we'll add it to your account.

With certain FeedOtter plans, you can send us the HTML email template and we'll add the necessary code and put it into your account, free of charge. Check out our pricing plans to see if your plan includes a free template import.

But, there's a few things we need on your end before we can import your HTML template.

The Critical Parts of Your Email Template

Before sending the HTML code for your email template, you will need to check your template and make sure it looks and works they way you intended it to.

A few key items that you will want to include in your email template include:

  1. Logo - Your company's logo image, linked to your company website if desired.
  2. Blog post image(s) - These need only be placeholder images.
  3. Blog post title - Placeholder text such as "Lorem Ipsem etc..."
  4. Post description - Placeholder text such as "Lorem Ipsem etc..."
  5. Button/CTA - Any buttons, titles, images, or text that you wish to link to your content should be wrapped in <a> link tags. Point the href="#" or href="https://google.com"
  6. Unsubscribe or Email Preference Center and other footer details - Be sure to include footer information such as a company address and a link to unsubscribe or a preference center. These can be tokens or placeholder links.
  7. Working Links! It is very important that anything you wish to link HAS AN ANCHOR TAG around it BEFORE sending you file to FeedOtter

example for email template import

More About Links and Placeholder Image URLs

All of the links in the email should work before sending to FeedOtter for import. If there is not a place for the link in the code, then there will not be any links in your FeedOtter email.

All images should also have placeholder URLs included. This way, the image can become a clickable link as well in your email. Go to placeholder.com for more examples and help with placeholder image URLs.

Testing Your Email Template

To ensure your email template import goes smoothly, you'll first want to make sure your email looks and works exactly the way you want it to. To ensure everything is working perfectly, we recommend using tools like Litmus or Email on Acid to verify responsiveness and compatibility.

Final Checklist for Template Import

Up to this point, you should make sure all of your content links, photos, logos, footer details, etc. look and work the way that was intended.

You should also make sure all non-content links work. Use a link checker to verify this is working properly.

Now test compatibility with email browsers. Again, we recommend using Litmus or Email on Acid for this. They allow you to see different email browsers and ensure everything is working for all your customers.

Send to FeedOtter



Template Import landing page

What Happens Next?

Now that you've sent us your template import request the FeedOtter team will handle the rest. A typical import takes 1-3 days to be put into your account.

First, the FeedOtter team will review and verify your HTML code. We will do this using Litmus and return the template if there are any compatibility issues. If you're having compatibility issues, we'll ask that you re-evaluate the template and send it back to us once you've fixed the issue.

The FeedOtter team will also be in touch if there are any questions. Once we've completed the template import you will be notified via email and be able to access the template in your FeedOtter account.

The template will be located at the top of the Template Library in FeedOtter.

Considerations and FAQs

Here are some frequently asked questions that we get with requests for a custom template import. If you have any other questions or would like to import your own template please email us at success@feedotter.com.

Can I use a Marketo template?

Ideally, no. Marketo templates have oodles of extra "Marketo code" that make them less than ideal for use as a template in any other system. If you must, you can test and send your HTML file over and our team will review it and make a recommendation moving forward. Here's an article on how to import your Marketo template for use in FeedOtter.

Can I use a Pardot template?

Absolutely! Pardot templates integrate well with FeedOtter for use. Check out this tutorial on exporting your Pardot email template.

Does my plan cover free template imports?

Some pricing plans allow for us to add the tokens and import the template for you. Check out our pricing plans and your FeedOtter Account Settings > Billing to see if we are able to process this request for you.

My plan doesn't cover free template imports. Now what?

If you're plan doesn't cover free template imports, you can upgrade your plan or review videos and documentation guides we have for a custom template import. Here's a few helpful links for importing your own template:

FeedOtter Email Templates - Technical Documentation 

FeedOtter Email Templates - More about using custom templates

If you have any questions or concerns, feel free to reach out to our team at success@feedotter.com. We're happy to help!