The classic Eloqua – FeedOtter automated email relies on the Simple Email Campaign method of email sending in Eloqua. FeedOtter also can update a single email that is on a Multi-Step Campaign or “Canvas” automation as well.
Here, we’ll walk through how to update canvas emails with FeedOtter in Eloqua.
Login to FeedOtter and create a new or edit an automated email campaign. Complete all the routine setup steps such as Scheduling, RSS Feed Urls, and Template selection.
Click the Integration tab and edit/setup a Eloqua connection.
Select Update A Canvas Email instead of “Send A Simple Email Campaign”. Refer to the screenshot below. If you do not see the “Update” option please contact [email protected] to enable this Eloqua feature.
Next, you need to tell FeedOtter the ID of an Eloqua email that you wish to update.
Login to your Eloqua account.
Find and edit an Eloqua campaign with the canvas email you want to update.
Click on the email, then click the Edit icon.
Look at your web browser’s URL/location bar. Copy the numbers found after the “id=”. This is the ID of your email.
Return to FeedOtter and paste this ID in the designated text field.
Click the Activate button to save your campaign and turn on the automation.
FeedOtter will pull content and update your designated Eloqua canvas email on the sending schedule you have setup in FeedOtter.
This means every time you run the campaign in FeedOtter, the canvas email in Eloqua will be updated to reflect the new content in your FeedOtter design.
When using this approach to automate content emails you must remember that Eloqua is “blind” to the content of the FeedOtter email. If for example you setup an Eloqua Canvas that sends an email weekly on Friday you must make sure FeedOtter updates the email before that date/time or recipients could receive a duplicate email. FeedOtter’s default behavior is to send or in this case update ONLY when new content is found in an RSS feed. If your content team took the week off and did not publish anything new this could also cause undesired behavior.
The above example illustrates how to use FeedOtter to routinely update the content in an Eloqua email. We’ve seen customers do some incredible things with this automation. Here’s another example:
In the above Eloqua Canvas. New subscribers fall into a workflow and are sent an email containing the latest content. Then a “wait loop” was constructed to send a newsletter every 30 days so long as the subscriber is still active.
We’d love to hear from you. Email us for help on your project anytime at [email protected].