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Category: B2B Resources

user-generated content

The Unavoidable Need for User-Generated Content in Your Content Marketing Strategy

User-generated content is just what it sounds like—content created by someone other than your brand. The theory behind its effectiveness is simple: it is always more trusted than content the brand puts out about itself. Consumers increasingly look to their peers for brand recommendations and advice, and user-generated content fulfills this for them. User-generated content […]
By Kristen Matthews
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creating content

Creating Content that Converts Leads into Sales

Content marketers have a broad variety of tasks. Creating content, promoting content, engaging with readers and running social media channels are just a few of the many things you probably have to do each day. One thing that often gets overlooked is ensuring that you’re creating content for all stages of the buyer’s journey to […]
By Kristen Matthews
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content marketing tools

5 of the Best Content Marketing Tools You Need to Use

It may be a tired cliché to bring up the carpenter’s toolbox when discussing proper preparation and usage of the right content marketing tools, but let’s put it in a slightly different light. Finish carpenters have a more precise and exacting task then general carpenters do; their job is to make it all perfect and […]
By Kristen Matthews
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b2b blog strategy

7 B2B Blog Ideas to Help You Reach Brand Decision-Makers

By now, everyone knows you need a B2B blog for your brand. However, keeping up with a blog takes a lot of time and marketers don’t always see the results they want from their content. Desired results typically include generating new leads and converting leads into a client, as well as giving your website better […]
By Kristen Matthews
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b2b content

3 Innovative Ways B2B Content Marketers Nailed It

These days, content is as varied, creative, and effective as ever before…which means it’s even more challenging to stand out in the crowd. In the B2B industry, competition is fierce. There are countless ways to use engaging B2B content to drive your business, but which methods will work best for you? We have picked out […]
By Kristen Matthews
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marketing metrics

10 Awesome Content Marketing Metrics You Should Know

If you’re reading this post, then you probably already know that content marketing is a crucial strategy for your brand. However, having clearly defined targets and awesome content isn’t enough. Having a plan to analyze your content promotion and track it from ideation to fruition is critical, so you’ll be able to build off of […]
By Kristen Matthews
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promote content

Promote Content With These 8 Tips Proven to Drive Leads and Brand Interest

If you’re like most marketers, you feel like you’ve been creating engaging content all along, but it just doesn’t get as many views as you need it to. You’ve put a lot of work into creating content and you know that readers would love it…if you could just get them to read it. Sound familiar? […]
By Kristen Matthews
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