Category: B2B Resources

5 Ways You Can Use B2B Content Marketing for Lead Generation and Conversion

Content marketing is shown to be three times more successful than traditional marketing strategies and can even cost less than doing things the old fashioned way. Knowing this, content marketing can be extremely beneficial for your business when done correctly. Let’s examine five ways you can leverage B2B content marketing for lead generation and conversion. […]

By Kristen Matthews

What New Content Marketing Research Reveals

In the fast-paced and dynamic world of digital marketing, it’s hard to keep up with all the trends and changes. And, to get more specific, the ways successful marketers are using various forms of content to optimize their message are advancing at a fast and furious rate. To get the full benefit of any analysis […]

By Kristen Matthews

The Top 5 B2B Marketing Podcasts to Listen to in 2019

Updated September 2020. We still recommend these B2B marketing podcasts! Digital marketing changes so rapidly that it’s almost a full-time job just to keep up with trends and develop modernized strategies. As we head into 2019, we here at FeedOtter want to help marketers find ways to stay constantly inspired and innovative so that you […]

By Kristen Matthews

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