Email marketing is a necessity for lead generation, traffic back to your website and ROI; but, too many marketing emails to the same potential leads can turn people away from your content. Marketo understands this concept and created communication limits for their emails to prevent sending too many emails. Along with communication limits, Marketo also […]

When I first joined FeedOtter, the first task I was given was updating content for SEO. FeedOtter had a plethora of blog articles and a steady stream of organic traffic, but Andy, FeedOtter Founder, knew it could be improved. Within weeks of implementing SEO updates to the content, we started noticing improvements in site traffic. […]

When it comes to emailing out blog posts, sending a welcome email as soon as they subscribe is a great way to kick off your newsletter and engage your new clients. Why? It can take a minute before your new subscribers actually get anything in their email, they might even forget they subscribed and wonder […]

With so many marketing emails flooding people’s inboxes, it’s more important than ever to refine and create a strong email marketing strategy for your leads and clients. Understanding what your contacts need out of your emails as opposed to what your business needs, you can create emails that offer value to your contacts and thus […]

So, you have a B2B blog and are producing great content, but it may feel like that content isn’t getting viewed as much as you would like. And let’s face it, being in the B2B world, we don’t want people to just read our blogs, we want them to subscribe to them so that we […]

Email campaign images are great ways to stand out to readers and grab their attention. It can truly make or break your email. When you manually create your email campaigns, you have control over which email campaign images are used. But what about your automated emails? One of FeedOtter's best features is the ability to […]

Updated September 2020. In a world of adblockers and content saturation, it’s getting harder than ever for marketers to reach their target consumers. Content marketing offers an authentic way to entice new prospects and nurture existing leads but how does your content cut through all the noise in the digital world? Many marketers stick with […]