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Category: best practices

December 5, 2019
How FeedOtter Selects Email Campaign Images

Once in a blue moon, we receive a help request from a client concerned that FeedOtter is not selecting the correct image. In fact, it is one of our most common customer concerns, which is why this topic has moved from the “idea” file to actually creating this post. The end goal is to shed […]

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September 12, 2019
9 B2B Content Marketing Tactics to Try in Q4

In a world of adblockers and content saturation, it’s getting harder than ever for marketers to reach their target consumers. Content marketing offers an authentic way to entice new prospects and nurture existing leads but how does your content cut through all the noise in the digital world? Many marketers stick with the same old […]

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August 29, 2019
Emailing Blog Posts in 2020 - What Do Marketers Think?

It's 2020, should businesses send regular blog emails to their subscribers?  I wanted to know how marketers truly viewed the topic of emailing blog posts in the modern marketing era so I spent the past month interviewing more than 20 marketing experts to find out how they perceive emailing blog posts in the year 2019. […]

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August 27, 2019
Tutorial: Creating Your First Pardot Handlebars Email Template With Conditions

I've been testing Pardot's new Handlebars Merge Field feature this week and wanted to publish my exact test steps.  If you are just getting started with Pardot or curious how to use this new feature I hope this tutorial will help you understand the basics.  Keep a watch out for an expanded tutorial walking you […]

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August 27, 2019
What You Need To Know About The New Handlebars Merge Fields in Pardot

Yesterday I had the chance to test one of the exciting new features coming to Pardot over the next month: Handlebars Merge Fields in Pardot.  This is a new-to-Pardot way to merge data from your Accounts and Prospects into emails and landing pages.  At its simplest, %%first_name%% changes to {{recipient.FirstName}} see the full list of […]

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August 27, 2019
How to Bridge the Gap Between Sales and Marketing with Content

Sales and marketing departments need to work closely together and be in sync with each other like yin and yang. However, in so many companies, sales and marketing operate in separate silos. This separation yields less than desirable results and hinders much needed communication between the two departments to convert leads into sales. But, what […]

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