FeedOtter Logo
Menu
close
Loginstart a free trial

Category: best practices

Using Recipient Time Zone in Marketo emails

Easy steps for using recipient time zones in Marketo emails

Ever wondered what the Recipient Time Zone option below your Marketo scheduler was for? Anytime you’re sending marketing emails to your recipients, a big question can be the best time to send this email you’ve carefully curated. You can always find blog posts and research on the optimal time to send your emails for the […]
By Catie Hammond
Read More
emailing blog posts

Emailing Blog Posts in 2023 – What Do Marketers Think?

It’s 2023, should businesses send regular blog emails to their subscribers?  I wanted to know how marketers truly viewed the topic of emailing blog posts in the modern marketing era so I spent the past month interviewing more than 20 marketing experts to find out how they perceive emailing blog posts in the year 2023. […]
By Andy Theimer
Read More
New UI FeedOtter Updates

New UI Walkthrough: Updates for a Better, Easy to Use Interface

FeedOtter has some exciting new UI changes to the Automated campaigns area. While sending is the same and your existing campaigns will continue to run according to their normal schedules, the Edit Campaign screen has been updated and rearranged for easier access to certain features and to optimize user flow. Let’s walk through what’s changing: 1. Templates […]
By Catie Hammond
Read More
How to Integrate RSS Feed into Pardot

3 Useful Ways You Can Create Email Content By Integrating an RSS Feed Into Pardot

Here at FeedOtter, something that’s usually on our minds is how to streamline the process of creating routine, content emails and newsletters that you can easily push to your email sending platform. And what better way to automate content emails than adding an RSS feed into Pardot? Let’s look at the need for an RSS […]
By Kat Lee
Read More
Reducing Unsubscribes on Content Emails

3 Easy Tips for Reducing Unsubscribes on Content Emails

Working with email automation and customers sending website content to their subscribers, we see lots of questions about high unsubscribe rates and what our best tips for reducing unsubscribes on routine content emails are. Gaining lead subscribers is one thing, keeping them can be just as difficult for marketers.  Reducing Unsubscribes The first step to […]
By Catie Hammond
Read More
Building Your Marketo Email Template

5 Things You Need to Know for Building Marketo Email Templates

Emailing your content with Marketo is a great way to reach your audience directly in their inbox. Using Marketo’s email builder can be difficult and always comes with its own set of challenges. We recently dug into creating and design our own Marketo email templates and the ability to email your podcast with Marketo. Here’s […]
By Catie Hammond
Read More
emailing your podcast with Marketo webinar

Emailing Your Podcast With Marketo [Webinar Summary]

Recently I hosted a webinar on Emailing Your Podcast With Marketo. Podcasting in the B2B space is becoming increasingly popular as a medium for sharing your content and thought leadership. The best way to share that content – emailing your podcast episodes directly to subscribers. That’s why I decided to carve out time to discuss […]
By Andy Theimer
Read More
1 2 3 … 11
chevron-down