Category: best practices

Capturing Form Data on Your Website: Why It’s Important

Online forms are a great way for entrepreneurs to collect essential data for their business. It’s amazing what you can learn about your customers by asking them to fill out a simple form or how easy it is to increase your email subscriber list by posting a sign-up form on your website. However, form data […]

By Amanda

Email Marketing 101: How to Successfully Test the “From” Field in Your Campaigns

When it comes to starting an email marketing campaign, businesses generally think about how often to send emails, what content to include, which audience to target, etc. What isn’t often considered is who to send the email from. It’s coming from their company, right? But whose name, if any, should they use for the “From” […]

By Amanda

6 Ways to Use Your Company Newsletter Content for Employee Growth

While producing content is obviously great for driving traffic to your website, increasing your SEO, and educating and informing your readers, it can also be extremely beneficial for your employees. When businesses create content, it’s often with consumers in mind as their target audience, and while this is great, it doesn’t have to mean that […]

By Andy Theimer

How to Create the Perfect Email Subject Line: 8 Tips to Get You Started

We’ve all been there, sifting through undesired emails or irrelevant content just to find the few important ones worth opening. Emailing blog subscribers is a proven way to increase engagement and ultimately website conversions. Still, the right email subject line can make all the difference in whether your blog content is opened or deleted. It […]

By annaf

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