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How FeedOtter Selects Email Campaign Images

Email campaign images are great ways to stand out to readers and grab their attention. It can truly make or break your email. When you manually create your email campaigns, you have control over which email campaign images are used. But what about your automated emails? One of FeedOtter's best features is the ability to […]

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9 B2B Content Marketing Tactics to Try in Q4

Updated September 2020. In a world of adblockers and content saturation, it’s getting harder than ever for marketers to reach their target consumers. Content marketing offers an authentic way to entice new prospects and nurture existing leads but how does your content cut through all the noise in the digital world? Many marketers stick with […]

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Emailing Blog Posts in 2020 - What Do Marketers Think?

It's 2020, should businesses send regular blog emails to their subscribers?  I wanted to know how marketers truly viewed the topic of emailing blog posts in the modern marketing era so I spent the past month interviewing more than 20 marketing experts to find out how they perceive emailing blog posts in the year 2019. […]

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Tutorial: Create Your First Pardot Handlebars Email Template With Conditions in 3 Steps

I've been testing the Pardot Handlebars Merge Field feature this week and wanted to publish my exact test steps. If you are just getting started with Pardot or curious how to use this new feature I hope this tutorial will help you understand the basics.  Keep a watch out for an expanded tutorial walking you […]

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Handlebars Merge Fields in Pardot: Everything You Need to Know About This Impressive Feature

Yesterday I had the chance to test one of the exciting new features coming to Pardot over the next month: Handlebars Merge Fields in Pardot.  This is a new-to-Pardot way to merge data from your Accounts and Prospects into emails and landing pages.  At its simplest, %%first_name%% changes to {{recipient.FirstName}} see the full list of […]

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How to Bridge the Gap Between Sales and Marketing with Content

Sales and marketing departments need to work closely together and be in sync with each other like yin and yang. However, in so many companies, the two operate in separate silos. This gap between sales and marketing yields less than desirable results and hinders much-needed communication between the two departments to convert leads into sales. […]

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Measuring B2B Blog Posts: 8 Easy Ways to Effortlessly Track Performance

One of the biggest hang-ups when it comes to blogging isn’t writing content for the blog itself, but, measuring the blog and judging whether it is performing well or not. We hear from marketers all the time that they want to do a better job of measuring their blog posts, so, we created this post […]

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