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Category: best practices

pardot for social media

Using Pardot for Social Media: 3 Practical Benefits of Integrating

Updated September 2020. In this article, we’ll talk about how to capitalize on your social audience by exploring the benefits of using Pardot for social media. One of the best ways to get your content in front of a receptive audience is through social media. No secret to content marketers, social media can help you […]
By alison
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free email builders

The Top 3 Free Email Builders to Use in Pardot

As a content marketer, one of your most valued duties includes creating content and sharing it. However, using different marketing software may present as your biggest challenge—especially when it comes to free email builders. Picture this, you’re up against a tight deadline to launch an e-newsletter containing this month’s featured content, but you’ve run into […]
By Andy Theimer
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pardot best practices

Pardot Best Practices

When you are a Pardot marketer, it is important to keep yourself organized and follow Pardot best practices to ensure that your platform operates the way you need it to. Pardot relies on your data as fuel to deliver more targeted, personalized campaigns. You can accomplish the most when you have an organized interface and […]
By alison
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audience segmentation in pardot

Learn 4 Tools to Determine Audience Segmentation in Pardot

What is Audience Segmentation? As a content marketer, it’s common to hear that segmenting your data is important, but do you know why it matters? Segmenting your customer data allows you to pinpoint different subgroups that relate to another in one or more ways. This simple strategy can be extremely beneficial to a content marketer. […]
By Andy Theimer
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newsletter for marketo

How to Create a Jaw-Dropping Newsletter for Marketo Using the BEE Free Editor

Let’s face it, while Marketo is an amazingly robust platform, its email editor leaves a little to be desired. If you’re tired of spending hours trying to build an email newsletter for Marketo with their editor only to settle for “good enough”, you should check out the BEE free editor. With this free online email […]
By rkoonse
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pardot engagement studio

Pardot Engagement Studio: How to Build a Workflow in 3 Easy Steps

A workflow can be summed up in one phrase. They can save you a ton of time! Specifically, a workflow is a sequence of actions that are automated based on set criteria. This criterion is usually established by a prospect’s behavior and/or data your business has collected on that individual. A workflow can be built […]
By Andy Theimer
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designing pardot campaigns

Designing Pardot Campaigns in 5 Easy Steps

Updated September 2020 When you are first getting started with Pardot, the concepts of nurture marketing and marketing automation may be new to you. And, even if you already have a good understanding of these concepts, you may need some new campaign ideas from time to time. The way to ensure that you are successful […]
By alison
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