best practices Archives

7 Strategies to Help Your Business Better Listen to Your Audience

How do you begin your content marketing strategy? Certainly, you don’t start on a whim—chances are you base your content strategy on your audience. But are you listening clear enough? Do you have the right information in place to reach the appropriate audience? Here are some strategies to utilize for social media listening. Utilize Customer […]

By Amanda

5 Udemy Courses to Help You Master Marketing Automation

Marketing automation has become a buzzword in the marketing world, but it is important to understand that it should not be misunderstood as a quick-fix, but rather a way to enhance the marketing tasks you are already doing in a way that is still customer-centered. Marketing automation does not do things for you, you still […]

By Amanda

How To Get Started with Audience Building and Custom Content

Content marketing and audience building can go hand-in-hand, but only if you take the right approach. To create strong, compelling content, you’ll need to keep your finger on the pulse of your audience — what they need, what stresses them out, and what makes them happy. And once you create content that speaks to your […]

By Amanda

3 Ways to Keep Subscribers Engaged with Your Email Campaigns

We all know what it feels like to subscribe to a brand or website that we really like and quickly be turned off by the subsequent email campaigns that follow. Sure we wanted to see some emails, but getting them in highly frequent increments can be enough to take anyone from enthusiastic to annoyed. According […]

By Amanda

Why Having an Email Preference Center is Important in Email Marketing

People love having choices. As an email marketer, one of the simplest ways you can keep your subscribers happy is to give them options about the emails they get from you. This is helpful for you, too – when your subscribers can adjust the frequency and content of the emails they receive, they’re more likely […]

By Amanda

How to Personalize Your Email Marketing for Better Results

If you want to get someone’s attention, call them by name. This is just as true in marketing as it is in any other context. Studies and reports have consistently found that when you personalize your email marketing, those emails tend to perform better than generic ones, and the demand for tailored content isn’t slowing […]

By Amanda

How To Use Structured Data the Right Way

Many marketing professionals and small business owners can roll with the punches until any sort of “coding” gets thrown at them. It’s an unfortunate truth, but any sort of coding or structured text can send even some of the best digital marketers into an anxiety spin. Structured data is a way for website owners to […]

By Amanda

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Category: best practices

7 Strategies to Help Your Business Better Listen to Your Audience

5 Udemy Courses to Help You Master Marketing Automation

How To Get Started with Audience Building and Custom Content

3 Ways to Keep Subscribers Engaged with Your Email Campaigns

Why Having an Email Preference Center is Important in Email Marketing

How to Personalize Your Email Marketing for Better Results

How To Use Structured Data the Right Way

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