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How To Remove "This Post First Appeared" From Your Blog's RSS Feed in WordPress

“How can I get rid of the ‘This post first appeared on’ sentence on my blog’s RSS feed?”  That’s a popular question that FeedOtter receives often from marketers. The sentence ‘This post first appeared on’ seems innocuous enough, but can actually be problematic. In an age where marketers are repurposing content and updating old posts […]

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5 Must-Send Welcome Emails to Send New Blog Subscribers

When it comes to emailing out blog posts, sending a welcome email as soon as they subscribe is a great way to kick off your newsletter and engage your new clients. Why? It can take a minute before your new subscribers actually get anything in their email, they might even forget they subscribed and wonder […]

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10 Bona Fide Tips for Creating B2B Marketing Emails Your Contacts Will Crave

With so many marketing emails flooding people’s inboxes, it’s more important than ever to refine and create a strong email marketing strategy for your leads and clients. Understanding what your contacts need out of your emails as opposed to what your business needs, you can create emails that offer value to your contacts and thus […]

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9 B2B Content Marketing Tactics to Try in Q4

Updated September 2020. In a world of adblockers and content saturation, it’s getting harder than ever for marketers to reach their target consumers. Content marketing offers an authentic way to entice new prospects and nurture existing leads but how does your content cut through all the noise in the digital world? Many marketers stick with […]

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Emailing Blog Posts in 2020 - What Do Marketers Think?

It's 2020, should businesses send regular blog emails to their subscribers?  I wanted to know how marketers truly viewed the topic of emailing blog posts in the modern marketing era so I spent the past month interviewing more than 20 marketing experts to find out how they perceive emailing blog posts in the year 2019. […]

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How to Bridge the Gap Between Sales and Marketing with Content

Sales and marketing departments need to work closely together and be in sync with each other like yin and yang. However, in so many companies, the two operate in separate silos. This gap between sales and marketing yields less than desirable results and hinders much-needed communication between the two departments to convert leads into sales. […]

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