company blog Archives

3 Useful Ways You Can Create Email Content By Integrating an RSS Feed Into Pardot

Here at FeedOtter, something that’s usually on our minds is how to streamline the process of creating routine, content emails and newsletters that you can easily push to your email sending platform. And what better way to automate content emails than adding an RSS feed into Pardot? Let’s look at the need for an RSS […]

By Andy Theimer

Emailing Blog Posts in 2024 – What Do Marketers Think?

It’s 2024, should businesses send regular blog emails to their subscribers? I wanted to know how marketers truly viewed the topic of emailing blog posts in the modern marketing era so I spent the past month interviewing more than 20 marketing experts to find out how they perceive emailing blog posts in the year 2024. […]

By Andy Theimer

New UI Walkthrough: Updates for a Better, Easy to Use Interface

FeedOtter has some exciting new UI changes to the Automated campaigns area. While sending is the same and your existing campaigns will continue to run according to their normal schedules, the Edit Campaign screen has been updated and rearranged for easier access to certain features and to optimize user flow. Let’s walk through what’s changing: 1. Templates […]

By Andy Theimer

How To Remove “This Post First Appeared” From Your Blog’s RSS Feed in WordPress

“How can I get rid of the ‘This post first appeared on’ sentence on my blog’s RSS feed?” That’s a popular question that FeedOtter receives often from marketers. The sentence ‘This post first appeared on’ seems innocuous enough, but can actually be problematic. In an age where marketers are repurposing content and updating old posts […]

By Andy Theimer

5 Must-Send Welcome Emails to Send New Blog Subscribers

When it comes to emailing out blog posts, sending a welcome email as soon as they subscribe is a great way to kick off your newsletter and engage your new clients. Why? It can take a minute before your new subscribers actually get anything in their email, they might even forget they subscribed and wonder […]

By Andy Theimer

10 Bona Fide Tips for Creating B2B Marketing Emails Your Contacts Will Crave

With so many marketing emails flooding people’s inboxes, it’s more important than ever to refine and create a strong email marketing strategy for your leads and clients. Understanding what your contacts need out of your emails as opposed to what your business needs, you can create emails that offer value to your contacts and thus […]

By Kristen Matthews

9 B2B Content Marketing Tactics to Try in Q4

Updated September 2020. In a world of adblockers and content saturation, it’s getting harder than ever for marketers to reach their target consumers. Content marketing offers an authentic way to entice new prospects and nurture existing leads but how does your content cut through all the noise in the digital world? Many marketers stick with […]

By Kristen Matthews

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Category: company blog

3 Useful Ways You Can Create Email Content By Integrating an RSS Feed Into Pardot

Emailing Blog Posts in 2024 – What Do Marketers Think?

New UI Walkthrough: Updates for a Better, Easy to Use Interface

How To Remove “This Post First Appeared” From Your Blog’s RSS Feed in WordPress

5 Must-Send Welcome Emails to Send New Blog Subscribers

10 Bona Fide Tips for Creating B2B Marketing Emails Your Contacts Will Crave

9 B2B Content Marketing Tactics to Try in Q4

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