company blog Archives

Creating a Story Map from A to Z

Story mapping is a practice that can be applied to many verticals to organize and visualize a new project, including (but not limited to); customer or product journey, go-forward plans, or basic project management. The process is useful when collaborating with multiple stakeholders to understand key objectives, communicate on workflow, and visualize progress. Story maps […]

By Amanda

What Are Second-Tier Links, and Why Are They Crucial for SEO?

Back in 2016, Google confirmed that content and link building is what put your website in the SERPs. And unless you’re brand new to the digital marketing and SEO world, you’re probably not surprised. Link building is often the most used form of SEO because, for the most part, it’s the easiest. Create ways to […]

By Amanda

Blog Post Anatomy: What Makes a Great Technical Post?

For many, a “technically” great blog post has everything to do with SEO and optimization. While this may be a small part, SEO is actually a very creative aspect of blog post writing. Focusing on something called Open Graph can actually bring your blog posts to the next level. This idea is unfortunately still overlooked […]

By Amanda

6 Tips to Help Grow Your Blog Traffic (Without Obsessing Over SEO)

Have you ever wonder how to not only grow an audience for your blog but a committed audience? One that comes back to read your content and, potentially, grow your business? It’s easy to say you’re going to grow your blog traffic and then pay for ads, social posts, email lists, and more, but it […]

By Amanda

Tips for Optimizing WordPress for a B2B Company Blog

Did you know that companies who have blogs receive 55% more visits to their website than those without blogs? Blogging is one of the best ways to drive traffic to your company’s website because it’s free marketing that doesn’t require much more than consistent blog posting. This is, of course, time-consuming, but the benefits far […]

By Amanda

UTM Tracking Best Practices For Content Marketing and A Step-By-Step Guide

In the simplest terms, UTM tracking attaches a custom URL to a source, medium, or campaign name in order to customize tracking. UTM tracking can be used on social ads, social posts, email campaigns and newsletters, affiliates, display ads and retargeting, even on webpages you’re advertising on a bus or a car wrap. There are […]

By Amanda

6 Ways to Use Your Company Newsletter Content for Employee Growth

While producing content is obviously great for driving traffic to your website, increasing your SEO, and educating and informing your readers, it can also be extremely beneficial for your employees. When businesses create content, it’s often with consumers in mind as their target audience, and while this is great, it doesn’t have to mean that […]

By Andy Theimer

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Category: company blog

Creating a Story Map from A to Z

What Are Second-Tier Links, and Why Are They Crucial for SEO?

Blog Post Anatomy: What Makes a Great Technical Post?

6 Tips to Help Grow Your Blog Traffic (Without Obsessing Over SEO)

Tips for Optimizing WordPress for a B2B Company Blog

UTM Tracking Best Practices For Content Marketing and A Step-By-Step Guide

6 Ways to Use Your Company Newsletter Content for Employee Growth

Automate Your Newsletter Today