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Category: company blog

email subject line

How to Create the Perfect Email Subject Line: 8 Tips to Get You Started

We’ve all been there, sifting through undesired emails or irrelevant content just to find the few important ones worth opening. Emailing blog subscribers is a proven way to increase engagement and ultimately website conversions. Still, the right email subject line can make all the difference in whether your blog content is opened or deleted. It […]
By annaf
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company blog dashboard

Need Data? Create a Company Blog Dashboard in Google Analytics

At my last company, our small marketing team struggled to identify our company blog’s real impact on business. A seemingly simple task is often complicated because today, most companies host their blog inside their corporate website ala https:pardot.com/blog. This makes reporting and isolating only the blog visitor metrics more challenging. The key to uncloaking your […]
By Andy Theimer
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