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How to Bridge the Gap Between Sales and Marketing with Content

Sales and marketing departments need to work closely together and be in sync with each other like yin and yang. However, in so many companies, the two operate in separate silos. This gap between sales and marketing yields less than desirable results and hinders much-needed communication between the two departments to convert leads into sales. […]

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Measuring B2B Blog Posts: 8 Easy Ways to Effortlessly Track Performance

One of the biggest hang-ups when it comes to blogging isn’t writing content for the blog itself, but, measuring the blog and judging whether it is performing well or not. We hear from marketers all the time that they want to do a better job of measuring their blog posts, so, we created this post […]

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Emailing Blog Posts: 7 Crucial Reasons Why it Needs to Be Part of Your Marketing Strategy

Consistent blogging makes good business sense. It increases SEO, establishes thought leadership, moves leads through the sales funnel, and helps consumers establish a connection with your brand. To make the most out of your brand’s blogging strategy, it’s crucial to add emailing blog posts to that list to keep your audience engaged. If you don’t […]

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8 Steps to Creating and Hosting a Webinar to Generate New Leads

You’re in a pretty good spot. Your brand has a great product or service, loads of relevant content, and a top-notch team working with you. You are well-respected in your industry and have great relationships with other like-minded brands. You also have a bunch of current and past customers who are happy with the work […]

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How to Create a Powerful Guest Blogging Strategy 10 Steps

Ready to promote your brand through thought leadership and increase the visits you get to your website? If so, you should implement a guest blogging strategy for your brand and this post will tell you exactly how to do it. Guest blogging allows brands to authentically promote their name and divert traffic back to their […]

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How to Create Content with Customers to Generate Leads

Everything you do at your job is for your customers, right? They’re the reason you open the doors every day, and you couldn’t do it without their support. Yet, at some point, you have to turn forward and try to acquire new customers to keep everything moving along while continuing to satisfy your current clients. […]

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4 Ways to Find An RSS Feed URL for Any Website

Finding an RSS feed URL for a website is useful for a variety of reasons such as staying up-to-date on everything that a website publishes or promoting your content via social and emails channels using tools like Hootsuite or FeedOtter respectively. While incredibly useful, it can sometimes be hard to find as an RSS feed […]

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