content marketing Archives

Is Your Lead Nurturing Strategy Doing More Harm Than Good? 5 Common Mistakes You May Be Making

Are you having trouble turning leads into sales? This could be because you’re not maximizing your lead nurturing strategy. Or maybe your lead nurturing strategy is doing more harm than good. Don’t fret, because this post is here to help you identify mistakes you may be making in your lead nurturing strategy and once these […]

By Kristen Matthews

How DivvyHQ Became an Essential Content Marketing Platform

DivvyHQ is a content marketing platform that is a planning and workflow tool used by heavy-hitting content producers like Aflac, Red Bull, Mercedes-Benz, the National Geographic Channel, and many others. We talked to DivvyHQ co-founder Brody Dorland about how the content marketing platform company got started and how a company lines up high-value customers like […]

By Andy Theimer

The Unavoidable Need for User-Generated Content in Your Content Marketing Strategy

User-generated content is just what it sounds like—content created by someone other than your brand. The theory behind its effectiveness is simple: it is always more trusted than content the brand puts out about itself. Consumers increasingly look to their peers for brand recommendations and advice, and user-generated content fulfills this for them. User-generated content […]

By Kristen Matthews

Creating Content that Converts Leads into Sales

Content marketers have a broad variety of tasks. Creating content, promoting content, engaging with readers and running social media channels are just a few of the many things you probably have to do each day. One thing that often gets overlooked is ensuring that you’re creating content for all stages of the buyer’s journey to […]

By Kristen Matthews

Content Marketing Tools: 5 of the Best Ways to Automate Your Processes

Content marketers wear many hats. From researching content topics to writing engaging content to promoting content, there is a lot of work to do in order to run a dynamic content marketing strategy. But what if we told you that your workload could be lighter? Learning what areas of your content marketing strategy that you […]

By Kristen Matthews

How Email Drip Campaigns Can Supercharge Your Sales Funnel

Email marketing comes in all shapes and forms. It can be a simple one-time message blasted out to all your contacts, or it can be a large-scale multi-tiered campaign carefully dripped out to specific customers at key times. In order to truly understand the how, when, and why of email drip campaigns and email marketing, […]

By Kristen Matthews

5 Habits That Could be Ruining Your Content Marketing Strategy and How to Fix Them

As content marketers, we live and breathe our brand all day and every day, so it’s easy to get tunnel vision when it comes to our content marketing strategy. This fixation can prevent us from critically looking at our content marketing strategy from an outsider’s perspective, and see where things could be done differently or […]

By Kristen Matthews

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Category: content marketing

Is Your Lead Nurturing Strategy Doing More Harm Than Good? 5 Common Mistakes You May Be Making

How DivvyHQ Became an Essential Content Marketing Platform

The Unavoidable Need for User-Generated Content in Your Content Marketing Strategy

Creating Content that Converts Leads into Sales

Content Marketing Tools: 5 of the Best Ways to Automate Your Processes

How Email Drip Campaigns Can Supercharge Your Sales Funnel

5 Habits That Could be Ruining Your Content Marketing Strategy and How to Fix Them

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