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Category: content marketing

content marketing tools

5 of the Best Content Marketing Tools You Need to Use

It may be a tired cliché to bring up the carpenter’s toolbox when discussing proper preparation and usage of the right content marketing tools, but let’s put it in a slightly different light. Finish carpenters have a more precise and exacting task then general carpenters do; their job is to make it all perfect and […]
By Kristen Matthews
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b2b blog strategy

7 B2B Blog Ideas to Help You Reach Brand Decision-Makers

By now, everyone knows you need a B2B blog for your brand. However, keeping up with a blog takes a lot of time and marketers don’t always see the results they want from their content. Desired results typically include generating new leads and converting leads into a client, as well as giving your website better […]
By Kristen Matthews
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new product features

9 Ways to Announce New Product Features Through Content Marketing

Do you have some cool new product features that you’re about to launch but don’t know how to tell your target consumers about them? Or maybe you want to tell your current clients about features they can upgrade to? Or maybe both? This post is here to help, because launching a new feature and marketing […]
By Kristen Matthews
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b2b content

3 Innovative Ways B2B Content Marketers Nailed It

These days, content is as varied, creative, and effective as ever before…which means it’s even more challenging to stand out in the crowd. In the B2B industry, competition is fierce. There are countless ways to use engaging B2B content to drive your business, but which methods will work best for you? We have picked out […]
By Kristen Matthews
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marketing metrics

10 Awesome Content Marketing Metrics You Should Know

If you’re reading this post, then you probably already know that content marketing is a crucial strategy for your brand. However, having clearly defined targets and awesome content isn’t enough. Having a plan to analyze your content promotion and track it from ideation to fruition is critical, so you’ll be able to build off of […]
By Kristen Matthews
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promote content

Promote Content With These 8 Tips Proven to Drive Leads and Brand Interest

If you’re like most marketers, you feel like you’ve been creating engaging content all along, but it just doesn’t get as many views as you need it to. You’ve put a lot of work into creating content and you know that readers would love it…if you could just get them to read it. Sound familiar? […]
By Kristen Matthews
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lead generation

5 Ways You Can Use B2B Content Marketing for Lead Generation and Conversion

Content marketing is shown to be three times more successful than traditional marketing strategies and can even cost less than doing things the old fashioned way. Knowing this, content marketing can be extremely beneficial for your business when done correctly. Let’s examine five ways you can leverage B2B content marketing for lead generation and conversion. […]
By Kristen Matthews
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