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Category: content marketing

content marketing research

What New Content Marketing Research Reveals

In the fast-paced and dynamic world of digital marketing, it’s hard to keep up with all the trends and changes. And, to get more specific, the ways successful marketers are using various forms of content to optimize their message are advancing at a fast and furious rate. To get the full benefit of any analysis […]
By Kristen Matthews
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promote b2b content

7 Creative Ways to Promote B2B Content

Here’s an amazing fact: the most successful B2B marketers spend roughly 40% of their budget on content marketing. That’s a huge number, and it proves what a powerful strategy content marketing can be. Unfortunately, too many marketers simply create great content and then call the job done. Creating content is only part of the job; […]
By Kristen Matthews
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marketing productivity

How to Improve Productivity in Marketing: 15 Experts Share Their Trade Secrets

Want to get more out of your marketing campaigns? Discover how to improve productivity in marketing with these tips from 15 marketing experts.
By Andy Theimer
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content marketing tools for marketo

5 Essential Content Marketing Tools for Marketo Users

Updated September 2020. Marketo users can wear a lot of different hats over the course of a day—from content marketer to web developer, it can get a bit overwhelming. Trust me, I know. I’m right there with you! So to help you all out, I’ve put together the top five content marketing tools for Marketo […]
By rkoonse
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newsletter

How to Create a Killer Company Newsletter

The dreaded newsletter — It’s something that every company strives to send but also wonders if it’s worthwhile. Most of the time your newsletter list consists of current customers or maybe even leads that weren’t ready to buy. A company newsletter is a great way to maintain brand awareness with your customers. Newsletters can also […]
By Andy Theimer
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Effective Editorial Calendar

4 Steps for Creating an Effective Editorial Calendar

An effective editorial calendar can get your business on the right track fast. It will help you stay organized, come up with new ideas, reveal gaps in your publishing schedule, and ensure everyone on your team is doing what they’re supposed to. But more than that, a well thought out editorial calendar has the ability […]
By lliedke
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WordPress Editorial Calendar Plugins

5 of the Best WordPress Editorial Calendar Plugins

Starting a WordPress blog is not hard to do, but handling the content you want to post on your site can become overwhelming if you don’t have the appropriate WordPress editorial calendar plugins. After all, you need to find a competitive niche, come up with blog post ideas, craft killer headlines, draft your content and […]
By lliedke
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