content marketing Archives

Plan, Create, & Share Content with these Top Tools

One thing content marketers care the most about is creating new fresh content that helps attract more traffic. We know that great content can be beneficial in a number of ways. Some include increasing your company’s online visibility, providing value to your prospective customers, and maintaining brand awareness. Whether you’re a newbie just getting started […]

By Andy Theimer

Using Pardot for Social Media: 3 Practical Benefits of Integrating

Updated September 2020. In this article, we’ll talk about how to capitalize on your social audience by exploring the benefits of using Pardot for social media. One of the best ways to get your content in front of a receptive audience is through social media. No secret to content marketers, social media can help you […]

By alison

8 Valuable Content Marketing Tools You Can’t Live Without

When it comes to content marketing, the goal is always to create newer and better content to attract, convert, and retain more site visitors. Not to mention, everyone wants to drive more traffic, generate more leads, and make more sales. But you can’t just create content and hope that people come. In fact, you need […]

By lliedke

The Top 3 Free Email Builders to Use in Pardot

As a content marketer, one of your most valued duties includes creating content and sharing it. However, using different marketing software may present as your biggest challenge—especially when it comes to free email builders. Picture this, you’re up against a tight deadline to launch an e-newsletter containing this month’s featured content, but you’ve run into […]

By Andy Theimer

5 Types of Content You Should Publish on Your WordPress Site

Content marketing goes way beyond just publishing blog posts on your WordPress website. Unfortunately, many website owners consistently create blog posts and just stop there. Sure, blogging brings traffic to your site, educates and informs site visitors about what you have to offer, and encourages them to convert by subscribing to your email list or […]

By lliedke

Learn 4 Tools to Determine Audience Segmentation in Pardot

What is Audience Segmentation? As a content marketer, it’s common to hear that segmenting your data is important, but do you know why it matters? Segmenting your customer data allows you to pinpoint different subgroups that relate to another in one or more ways. This simple strategy can be extremely beneficial to a content marketer. […]

By Andy Theimer

Effective Content Strategy and Distribution in Pardot

As a content marketer, you understand the value of content and the role that it plays in your marketing strategy. Developing a strong content strategy helps to establish you as a thought leader on a subject and engages your audience without pushing an aggressive call-to-action. Similarly, a strong inbound strategy helps naturally attract new leads […]

By alison

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Category: content marketing

Plan, Create, & Share Content with these Top Tools

Using Pardot for Social Media: 3 Practical Benefits of Integrating

8 Valuable Content Marketing Tools You Can’t Live Without

The Top 3 Free Email Builders to Use in Pardot

5 Types of Content You Should Publish on Your WordPress Site

Learn 4 Tools to Determine Audience Segmentation in Pardot

Effective Content Strategy and Distribution in Pardot

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