email marketing Archives

Using Recipient Time Zone in Marketo emails

Easy steps for using recipient time zones in Marketo emails

Ever wondered what the Recipient Time Zone option below your Marketo scheduler was for? Anytime you’re sending marketing emails to your recipients, a big question can be the best time to send this email you’ve carefully curated. You can always find blog posts and research on the optimal time to send your emails for the […]

By Andy Theimer

A/B Subject Line Test Marketo RSS Emails In 7 Easy Steps

When it comes to marketing, emailing your clients and prospects is a great touchpoint for interaction with customers. Using Marketo’s A/B Subject line test will help you ensure you have the perfect attention-grabber for your emails. When emailing, many emails go straight to the trash or unread. How can this be reduced? According to Yes […]

By Andy Theimer

3 Easy Tips for Reducing Unsubscribes on Content Emails

Working with email automation and customers sending website content to their subscribers, we see lots of questions about high unsubscribe rates and what our best tips for reducing unsubscribes on routine content emails are. Gaining lead subscribers is one thing, keeping them can be just as difficult for marketers. Reducing Unsubscribes The first step to […]

By Andy Theimer

5 Things You Need to Know for Building Marketo Email Templates

Emailing your content with Marketo is a great way to reach your audience directly in their inbox. Using Marketo’s email builder can be difficult and always comes with its own set of challenges. We recently dug into creating and design our own Marketo email templates and the ability to email your podcast with Marketo. Here’s […]

By Andy Theimer

The State of Personalized Content in Pardot Emails & Newsletters [Webinar Summary]

Last week, I gave a webinar presentation on the State of Personalized Content in Pardot Emails & Newsletters. I covered big topics like: Giving subscribers a way to tell you what topics of content they want. Looking at several preference center options. Email best practices for saving time. What personalization options are available in Pardot […]

By Andy Theimer

Are you honoring your email preference center?

I’ve been working with Pardot users to optimize their email content for years. One of the most common challenges I see for any team is honoring email preferences. Every team I work with aims to provide users with relevant content. The preference center is a tool to help marketing teams send the right message at […]

By Andy Theimer

Personalized Content is for B2B, too

Personalized content isn’t only for ecommerce and retail brands. B2B companies can benefit from personalization, and this article covers a few advanced techniques for B2B marketers.

By Andy Theimer

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Category: email marketing

Easy steps for using recipient time zones in Marketo emails

A/B Subject Line Test Marketo RSS Emails In 7 Easy Steps

3 Easy Tips for Reducing Unsubscribes on Content Emails

5 Things You Need to Know for Building Marketo Email Templates

The State of Personalized Content in Pardot Emails & Newsletters [Webinar Summary]

Are you honoring your email preference center?

Personalized Content is for B2B, too

Automate Your Newsletter Today