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Category: how to

Creating Accurate RSS Email Reports in Marketo

Updated September 2020. Today I’m going to walk through how to create accurate RSS email reports that show detailed stats for each automatic RSS-based email from Marketo. In the past, automating an RSS email report with Marketo required you to overwrite and send the same email resulting in inaccurate reporting. FeedOtter was built with this […]
By Andy Theimer
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9 B2B Content Marketing Tactics to Try in Q4

9 B2B Content Marketing Tactics to Try in Q4

Updated September 2020. In a world of adblockers and content saturation, it’s getting harder than ever for marketers to reach their target consumers. Content marketing offers an authentic way to entice new prospects and nurture existing leads but how does your content cut through all the noise in the digital world? Many marketers stick with […]
By Kristen Matthews
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blog posts

Measuring B2B Blog Posts: 8 Easy Ways to Effortlessly Track Performance

One of the biggest hang-ups when it comes to blogging isn’t writing content for the blog itself, but, measuring the blog and judging whether it is performing well or not. We hear from marketers all the time that they want to do a better job of measuring their blog posts, so, we created this post […]
By Kristen Matthews
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emailing blog posts

Emailing Blog Posts: 7 Crucial Reasons Why it Needs to Be Part of Your Marketing Strategy

Consistent blogging makes good business sense. It increases SEO, establishes thought leadership, moves leads through the sales funnel, and helps consumers establish a connection with your brand. To make the most out of your brand’s blogging strategy, it’s crucial to add emailing blog posts to that list to keep your audience engaged. If you don’t […]
By Kristen Matthews
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webinar

8 Steps to Creating and Hosting a Webinar to Generate New Leads

You’re in a pretty good spot. Your brand has a great product or service, loads of relevant content, and a top-notch team working with you. You are well-respected in your industry and have great relationships with other like-minded brands. You also have a bunch of current and past customers who are happy with the work […]
By Kristen Matthews
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guest blogging

How to Create a Powerful Guest Blogging Strategy 10 Steps

Ready to promote your brand through thought leadership and increase the visits you get to your website? If so, you should implement a guest blogging strategy for your brand and this post will tell you exactly how to do it. Guest blogging allows brands to authentically promote their name and divert traffic back to their […]
By Kristen Matthews
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customers

How to Create Content with Customers to Generate Leads

Everything you do at your job is for your customers, right? They’re the reason you open the doors every day, and you couldn’t do it without their support. Yet, at some point, you have to turn forward and try to acquire new customers to keep everything moving along while continuing to satisfy your current clients. […]
By Kristen Matthews
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