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Category: marketing automation

content marketing tools

5 of the Best Content Marketing Tools You Need to Use

It may be a tired cliché to bring up the carpenter’s toolbox when discussing proper preparation and usage of the right content marketing tools, but let’s put it in a slightly different light. Finish carpenters have a more precise and exacting task then general carpenters do; their job is to make it all perfect and […]
By Kristen Matthews
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b2b content

3 Innovative Ways B2B Content Marketers Nailed It

These days, content is as varied, creative, and effective as ever before…which means it’s even more challenging to stand out in the crowd. In the B2B industry, competition is fierce. There are countless ways to use engaging B2B content to drive your business, but which methods will work best for you? We have picked out […]
By Kristen Matthews
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lead generation

5 Ways You Can Use B2B Content Marketing for Lead Generation and Conversion

Content marketing is shown to be three times more successful than traditional marketing strategies and can even cost less than doing things the old fashioned way. Knowing this, content marketing can be extremely beneficial for your business when done correctly. Let’s examine five ways you can leverage B2B content marketing for lead generation and conversion. […]
By Kristen Matthews
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marketing productivity

How to Improve Productivity in Marketing: 15 Experts Share Their Trade Secrets

Want to get more out of your marketing campaigns? Discover how to improve productivity in marketing with these tips from 15 marketing experts.
By Andy Theimer
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marketo email template

How to Create an Editable Marketo Email Template Using BEE Free

We recently showed you how to create a one-off email for Marketo using the BEE Free site which is a great, easy option when you’re tired of the Marketo editor. But, what if you want to re-use one of those emails just like the pre-built Marketo email templates? Not a problem! And no, you don’t […]
By rkoonse
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pardot for social media

Using Pardot for Social Media: 3 Practical Benefits of Integrating

Updated September 2020. In this article, we’ll talk about how to capitalize on your social audience by exploring the benefits of using Pardot for social media. One of the best ways to get your content in front of a receptive audience is through social media. No secret to content marketers, social media can help you […]
By alison
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free email builders

The Top 3 Free Email Builders to Use in Pardot

As a content marketer, one of your most valued duties includes creating content and sharing it. However, using different marketing software may present as your biggest challenge—especially when it comes to free email builders. Picture this, you’re up against a tight deadline to launch an e-newsletter containing this month’s featured content, but you’ve run into […]
By Andy Theimer
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