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Effective Content Strategy and Distribution in Pardot

As a content marketer, you understand the value of content and the role that it plays in your marketing strategy. Developing a strong content strategy helps to establish you as a thought leader on a subject and engages your audience without pushing an aggressive call-to-action. Similarly, a strong inbound strategy helps naturally attract new leads […]

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Pardot Engagement Studio: How to Build a Workflow in 3 Easy Steps

A workflow can be summed up in one phrase. They can save you a ton of time! Specifically, a workflow is a sequence of actions that are automated based on set criteria. This criterion is usually established by a prospect's behavior and/or data your business has collected on that individual. A workflow can be built […]

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Designing Pardot Campaigns in 5 Easy Steps

Updated September 2020 When you are first getting started with Pardot, the concepts of nurture marketing and marketing automation may be new to you. And, even if you already have a good understanding of these concepts, you may need some new campaign ideas from time to time. The way to ensure that you are successful […]

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5 Quick Basics of Dynamic Content for Email Marketing

It is easy to wonder—what is the future of email marketing? How can I improve my well-oiled email marketing strategy? The most recent advancement in email marketing strategy that every marketing manager should consider is the use of dynamic content — also known as personalized content — in their email marketing. Dynamic content is the […]

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Pardot Engagement Studio: 5 Surefire Ways to Master the Basics

The Pardot Engagement Studio makes email marketing automation a breeze—if you know how to take advantage of all of its features. The Pardot Engagement Studio allows you to visualize all of your drip email campaigns. A drip campaign is like an irrigation system for your email-generated leads. A pool of leads trickles down a system […]

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4 Marketing Tasks You Should Automate and 2 Tasks You Shouldn't

Inbound marketing takes up tons of time. If you're creating custom content, social posts, targeted emails—it can be overwhelming. Like all other industries, automation has made inbound marketing easier for the average marketer. About 51% of companies use marketing automation, and even more plan to move forward with new technologies. There are tons of programs […]

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HubSpot vs. Pardot for Marketing Automation

At the turn of the millennium, the world of marketing welcomed HubSpot and Pardot in 2005 and 2006, respectively. These two companies have since changed the game of traditional marketing, rewriting the rules of customer relationship and campaign management with the introduction of marketing automation. Essentially, marketing automation runs on software that manages and organizes […]

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FeedOtter is more than just email automation.  We allow you to create routine emails in minutes that previously took hours.

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