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Category: pardot

Pardot Personalization Tokens Cheat Sheet

Pardot Personalization in FeedOtter Emails Made Simple

Personalizing your emails is a great way to engage and connect with your subscribers. FeedOtter allows you to personalize your emails with Pardot tokens directly in the app using custom fields. Here’s how you can use Pardot personalization tokens in FeedOtter. NOTE: All Pardot personalization tokens are in Handlebar Merge Token format. The Pardot Legacy […]
By Andy Theimer
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How to Integrate RSS Feed into Pardot

3 Useful Ways You Can Create Email Content By Integrating an RSS Feed Into Pardot

Here at FeedOtter, something that’s usually on our minds is how to streamline the process of creating routine, content emails and newsletters that you can easily push to your email sending platform. And what better way to automate content emails than adding an RSS feed into Pardot? Let’s look at the need for an RSS […]
By Kat Lee
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The State of Personalized Content in Pardot Emails and Newsletters

The State of Personalized Content in Pardot Emails & Newsletters [Webinar Summary]

Last week, I gave a webinar presentation on the State of Personalized Content in Pardot Emails & Newsletters. I covered big topics like: Giving subscribers a way to tell you what topics of content they want. Looking at several preference center options. Email best practices for saving time. What personalization options are available in Pardot […]
By Andy Theimer
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pardot wordpress plugin

5 Benefits of the Pardot WordPress Plugin

Pardot and WordPress are two of the most popular platforms—Pardot for its marketing automation tool and WordPress for its content management system (CMS). If you’re a user of both platforms, this post is for you! This post explores the top five benefits of using the Pardot WordPress plugin. With the Pardot WordPress plugin, you can […]
By Jennifer Bowman
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pardot handlebars

Tutorial: Create Your First Pardot Handlebars Email Template With Conditions in 3 Steps

I’ve been testing the Pardot Handlebars Merge Field feature this week and wanted to publish my exact test steps. If you are just getting started with Pardot or curious how to use this new feature I hope this tutorial will help you understand the basics.  Keep a watch out for an expanded tutorial walking you […]
By Andy Theimer
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handlebars merge fields

Handlebars Merge Fields in Pardot: Everything You Need to Know About This Impressive Feature

Yesterday I had the chance to test one of the exciting new features coming to Pardot over the next month: Handlebars Merge Fields in Pardot.  This is a new-to-Pardot way to merge data from your Accounts and Prospects into emails and landing pages.  At its simplest, %%first_name%% changes to {{recipient.FirstName}} see the full list of […]
By Andy Theimer
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content marketing platform

How DivvyHQ Became an Essential Content Marketing Platform

DivvyHQ is a content marketing platform that is a planning and workflow tool used by heavy-hitting content producers like Aflac, Red Bull, Mercedes-Benz, the National Geographic Channel, and many others. We talked to DivvyHQ co-founder Brody Dorland about how the content marketing platform company got started and how a company lines up high-value customers like […]
By Andy Theimer
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