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5 Benefits of the Pardot WordPress Plugin

Pardot and WordPress are two of the most popular platforms—Pardot for its marketing automation tool and WordPress for its content management system (CMS). If you're a user of both platforms, this post is for you! This post explores the top four benefits of using the Pardot WordPress plugin. With the Pardot WordPress plugin, you can […]

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Tutorial: Create Your First Pardot Handlebars Email Template With Conditions in 3 Steps

I've been testing the Pardot Handlebars Merge Field feature this week and wanted to publish my exact test steps. If you are just getting started with Pardot or curious how to use this new feature I hope this tutorial will help you understand the basics.  Keep a watch out for an expanded tutorial walking you […]

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Handlebars Merge Fields in Pardot: Everything You Need to Know About This Impressive Feature

Yesterday I had the chance to test one of the exciting new features coming to Pardot over the next month: Handlebars Merge Fields in Pardot.  This is a new-to-Pardot way to merge data from your Accounts and Prospects into emails and landing pages.  At its simplest, %%first_name%% changes to {{recipient.FirstName}} see the full list of […]

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How DivvyHQ Became an Essential Content Marketing Platform

DivvyHQ is a content marketing platform that is a planning and workflow tool used by heavy-hitting content producers like Aflac, Red Bull, Mercedes-Benz, the National Geographic Channel, and many others. We talked to DivvyHQ co-founder Brody Dorland about how the content marketing platform company got started and how a company lines up high-value customers like […]

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Using Pardot for Social Media: 3 Practical Benefits of Integrating

Updated September 2020. In this article, we'll talk about how to capitalize on your social audience by exploring the benefits of using Pardot for social media. One of the best ways to get your content in front of a receptive audience is through social media. No secret to content marketers, social media can help you […]

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Pardot Best Practices

When you are a Pardot marketer, it is important to keep yourself organized and follow Pardot best practices to ensure that your platform operates the way you need it to. Pardot relies on your data as fuel to deliver more targeted, personalized campaigns. You can accomplish the most when you have an organized interface and […]

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