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Category: pardot

pardot for social media

Using Pardot for Social Media: 3 Practical Benefits of Integrating

Updated September 2020. In this article, we’ll talk about how to capitalize on your social audience by exploring the benefits of using Pardot for social media. One of the best ways to get your content in front of a receptive audience is through social media. No secret to content marketers, social media can help you […]
By alison
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pardot best practices

Pardot Best Practices

When you are a Pardot marketer, it is important to keep yourself organized and follow Pardot best practices to ensure that your platform operates the way you need it to. Pardot relies on your data as fuel to deliver more targeted, personalized campaigns. You can accomplish the most when you have an organized interface and […]
By alison
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content strategy

Effective Content Strategy and Distribution in Pardot

As a content marketer, you understand the value of content and the role that it plays in your marketing strategy. Developing a strong content strategy helps to establish you as a thought leader on a subject and engages your audience without pushing an aggressive call-to-action. Similarly, a strong inbound strategy helps naturally attract new leads […]
By alison
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designing pardot campaigns

Designing Pardot Campaigns in 5 Easy Steps

Updated September 2020 When you are first getting started with Pardot, the concepts of nurture marketing and marketing automation may be new to you. And, even if you already have a good understanding of these concepts, you may need some new campaign ideas from time to time. The way to ensure that you are successful […]
By alison
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