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RSS Email for Oracle Marketing Cloud and Eloqua – New Integration

Today we released our integration with Oracle Marketing Cloud and Eloqua.  This new FeedOtter integration will allow marketers to automate  blog and RSS emails all sent directly from their existing OMC/Eloqua software.

To learn more about how this integration works watch the short getting started video below.  It walks you through the basics of using FeedOtter to automate blog and RSS email from your OMC and Eloqua account.

This getting started with FeedOtter for Eloqua only breaks the surface of how FeedOtter’s powerful automation can save you time and increase traffic to your website.

Key Features:

  • Perfect open, click, and engagement tracking all native to Eloqua
  • 30+ mobile ready templates included
  • Combine multiple RSS feeds into a single email
  • 10 team members

To learn more and schedule a personalized demo head to our FeedOtter for Eloqua page.

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Additional Multiple RSS Feed Email Functionallity

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Today we released some additional options for use with FeedOtter’s multiple RSS feed email functionality the new options are:

  1. You can now control which RSS feed triggers email sends
  2. You can now merge the first post title from ANY feed into the subject line

Control Which RSS Feed Triggers Email Sends

In the past  FeedOtter considered content from ALL RSS feeds when deciding if there was new content and subsequently sending an email.  A number of users asked us for more control over this so they could better incorporate static content such as video tutorial, white papers, case studies, and job posts into their emails.  The new feature places a small “eye” next to each feed.  When this eye is green it means that FeedOtter will consider content in this feed when deciding to send an email.

Multiple RSS feed setup

In our sample screenshot, feed 1 contains blog posts, feed 2 contains whitepapers, and feed 3 contains video tutorials.  Leaving only Feed 1’s eye green means that every day at my scheduled time FeedOtter will check Feed 1. If there is new content since the last send FeedOtter will build a new email and schedule the send.

This provides more control over which feeds simply supply content and which control the automated sending.

 

 

 

 

Multiple RSS Feed Subject Line Merging

A handy feature of FeedOtter is the ability to include the title of the most recent post in the subject line of an email. However, if you are using multiple RSS feeds this meant the title could come from ANY of your feeds based on the the most recent published date.

If you have using multiple feeds you now have the ability to select the “first post title” from a specific feed.

Multiple RSS feed email subject lines

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WALKTHROUGH – Multiple RSS Feeds in a Single FeedOtter Automated RSS Email

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Today I’m going to walk through creating a multiple RSS feed email from start to finish using FeedOtter’s built-in templates.  Combining multiple RSS feeds into an email is a great way to include multiple categories of content or multiple types of content in an email that can be automated using FeedOtter with Marketo, Pardot, Eloqua, or MailChimp account.

For this example we are going to use the Marketo blog. Marketo has done a great job of creating different categories of marketing content. For each one of these categories, there’s typically an underlying RSS feed. I’ve collected those feeds, each corresponding to a different category of content: digital marketing, content marketing, and marketing technology.

# Category RSS Feeds:
https://blog.marketo.com/category/digital-marketing/feed
https://blog.marketo.com/category/content-marketing/feed
https://blog.marketo.com/category/marketing-technology/feed

Next I head over to FeedOtter and create a new automated email. The most important step is the feeds tab. If you have the multiple feeds feature available in your account you will see the option to add additional feeds beyond the typical Feed 1.  Here I have added 3 feeds and filled in my 3 Marketo blog feed URLs.

Feed Loop Code Example

Hit the “validate feeds” button to save your feeds.

Next, we need to select the Multifeed email template from the FeedOtter template library.

Multiple Feeds Template Picker

 

Click the “select” button to update your email preview with the new template.

We now have an email that includes multiple categories of content. Our customers have used this feature to achieve many advanced solutions such as displaying blog posts with videos, jobs, whitepapers, tutorial videos, and many more all in the same email!

Multiple rss feed email preview

The last important step is to change the section titles.  To do this we need to edit the actual template code. Use the “find” interface to search for the text “feed title” and replace each occurrence with your desired section title.

Edit the Feed Titles

 

When you’re finished click the “save code” button and then return to the Preview Tab to review your changes.

That’s it! Your multi-feed email is ready to automate the same as any other FeedOtter automated email.

If you want to learn more about our multifeed feature and how the code works as well as its more advanced aspects. Read our article How to code a custom multiple rss feed email in FeedOtter.

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How to Code an Automated Email with Multiple Rss Feeds

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In this example we’re going to focus on the FeedOtter code that allows you to incorporate multiple data feeds into your FeedOtter automated emails. Please note, this post is all about the code! If you’re looking for a simple setup guide please read our walkthrough post.

We start with the standard FeedOtter post loop that loops through your RSS feed and displaying fields. For more information on the fields and loop basics see our post on creating custom rss email templates.

{% for post in feedotter.posts | slice(0,2) %}
	<div>
	{{post.post_url}}
	{{post.post_title}}
	{{post.post_author}}
	{{post.post_date}}
	{{post.post_excerpt_text | truncate(200,true,"...")}}
	{{post.post_source_url}}
	{{post.post_source}}
	{{post.post_url}}
	{{post.image_url}}
	</div>
 {% endfor %}

Building an email to use multiple feeds is similar with one exception: we add a number to the end of the post feed to specify which feed to reference. In the code snippet below I have copied the standard loop and added “post2” and “posts3” to each sections for loop.

{% for post in feedotter.posts | slice(0,2) %}
	<div>
	{{post.post_url}}
	{{post.post_title}}
	{{post.post_author}}
	{{post.post_date}}
	{{post.post_excerpt_text | truncate(200,true,"...")}}
	{{post.post_source_url}}
	{{post.post_source}}
	{{post.post_url}}
	{{post.image_url}}
	</div>
 {% endfor %}
 
 {% for post in feedotter.posts2 | slice(0,2) %}
	<div>
	{{post.post_url}}
	{{post.post_title}}
	{{post.post_author}}
	{{post.post_date}}
	{{post.post_excerpt_text | truncate(200,true,"...")}}
	{{post.post_source_url}}
	{{post.post_source}}
	{{post.post_url}}
	{{post.image_url}}
	</div>
 {% endfor %}
 
 {% for post in feedotter.posts3 | slice(0,2) %}
	<div>
	{{post.post_url}}
	{{post.post_title}}
	{{post.post_author}}
	{{post.post_date}}
	{{post.post_excerpt_text | truncate(200,true,"...")}}
	{{post.post_source_url}}
	{{post.post_source}}
	{{post.post_url}}
	{{post.image_url}}
	</div>
 {% endfor %}

 

The loop code and numbering can be seen beneath each feed URL in the FeedOtter interface:

Feed Loop Code Example

Slicing

Slicing allows us to specify how many posts from each feed we want to display.  In the code example below I have added ” | slice(0,2)” to the FOR loop.  This notation means start at post 0 and return 2 posts.

{% for post in feedotter.posts | slice(0,2) %}
	<div>
	{{post.post_url}}
	{{post.post_title}}
	{{post.post_author}}
	{{post.post_date}}
	{{post.post_excerpt_text | truncate(200,true,"...")}}
	{{post.post_source_url}}
	{{post.post_source}}
	{{post.post_url}}
	{{post.image_url}}
	</div>
 {% endfor %}
 
 {% for post in feedotter.posts2 | slice(0,2) %}
	<div>
	{{post.post_url}}
	{{post.post_title}}
	{{post.post_author}}
	{{post.post_date}}
	{{post.post_excerpt_text | truncate(200,true,"...")}}
	{{post.post_source_url}}
	{{post.post_source}}
	{{post.post_url}}
	{{post.image_url}}
	</div>
 {% endfor %}
 
 {% for post in feedotter.posts3 | slice(0,2) %}
	<div>
	{{post.post_url}}
	{{post.post_title}}
	{{post.post_author}}
	{{post.post_date}}
	{{post.post_excerpt_text | truncate(200,true,"...")}}
	{{post.post_source_url}}
	{{post.post_source}}
	{{post.post_url}}
	{{post.image_url}}
	</div>
 {% endfor %}

This feature can be used to gain precise control over what posts are displayed.  This can be useful if you are injecting ads or other more static content into your emails.

At this point we’ve got the basic code structure for a multiple feed html email but there are a couple great tricks to make your multiple feed email even better.

Add “IF” statements to hide feed content that is not new

I’m going to wrap an if statement around the first post loop.

{% if feedotter.posts | length >0 %}
	{% for post in feedotter.posts | slice(0,2) %}
		<div>
		{{post.post_url}}
		{{post.post_title}}
		{{post.post_author}}
		{{post.post_date}}
		{{post.post_excerpt_text | truncate(200,true,"...")}}
		{{post.post_source_url}}
		{{post.post_source}}
		{{post.post_url}}
		{{post.image_url}}
		</div>
	 {% endfor %}
 {% endif %}
 
 {% for post in feedotter.posts2 | slice(0,2) %}
	<div>
	{{post.post_url}}

This says if there is new content in my first feed display it, otherwise hide content from the first feed.

This is great if you’re building a big newsletter that has multiple sections.  You can display only the sections that have new content since your last send.

Always show content from a feed regardless of published date

By default FeedOtter only makes new content since your last send available in the posts loops.  In certain cases you may want to display less timely content such as eBooks, Whitepapers, Product Tutorials, or events.  In this case you may wish to modify the posts loop a bit further so that the first x posts from a feed always show up.

 {% for post in feedotter.allPosts2 | slice(0,2) %}
	<div>
	{{post.post_url}}
	{{post.post_title}}
	{{post.post_author}}
	{{post.post_date}}
	{{post.post_excerpt_text | truncate(200,true,"...")}}
	{{post.post_source_url}}
	{{post.post_source}}
	{{post.post_url}}
	{{post.image_url}}
	</div>
 {% endfor %}

By using “allPosts” instead of “posts” in the for loop we can grab the first 2 posts from a feed regardless of age.  The example loop above will display the first 2 items in feed 2… Always.

Wrapping it up

The multiple rss feed feature is available on FeedOtter’s Plus and Advanced plans. There are example multiple feed emails in the FeedOtter templates library as well to serve as a starting point for exploring this exciting feature.

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How to Announce New Product Features Through Content Marketing

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Do you have some cool new product features that you’re about to launch but don’t know how to tell your target consumers about them? Or maybe you want to tell your current clients about features they can upgrade to? Or maybe both? This post is here to help, because launching a new feature and marketing it effectively is no easy task.

The trick to a successful feature launch is starting your marketing plan way before the product is actually ready. Outlining your goals, messaging, and strategies that you want to tap into before the feature actually launches is the best way to proceed, and here are some hints on how to pull it all off.

Create Buzz Before the Launch

Before you actually launch your brand-new feature, you’ve got to get consumers excited about it before it’s actually released. You can do this by:

  • Posting “teaser” social media posts with pictures or short video clips highlighting aspects of your new feature
  • Creating an anticipatory “coming soon” video and putting it on your homepage
  • Giving beta access of your new feature to a select few people, and asking them to blog or post about it on social media
  • Sending out an email to your customers and leads telling them that you have some exciting new things coming up with your product

Work with Influencers

Influencers are people who specialize in a niche and have a large and loyal following on blog and/or social media. Influencers are so powerful because they create authentic content and can talk organically about your brand in ways you can’t talk about yourself without seeming self-promotional.

It’s a common misconception that B2B brands can’t utilize influencer marketing effectively, but we’re here to tell you that there are influencers in every vertical. You just need to find them, and you likely need some help. Innovative tools like GroupHigh and BuzzSumo are ideal options for influencer identification.

Once you’ve found your target influencers, think of a creative way to work with them to create maximum buzz around your new product feature. This can include giving them access to your product before it actually launches, or you can have them use your new feature in a project they are working on. Just make sure to ask them to write a blog post about their experience with links to your site, so all their loyal readers can get the scoop.

Email Marketing

Tapping into email marketing for a new product feature is a given so let’s explore some creative ways you can tap into email to announce your new feature.

  • Buying an email blast from a like-minded publication and tapping into their network
  • Considering a newsletter insert from a thought leadership site
  • Emailing your leads and incentivizing them with a gift card for joining a demo of your new feature
  • Reaching out to your current consumers and offering them exclusive early access to your new feature as a “thank you” for being customers…this also creates a sense of urgency for them to upgrade their current plan to the plan that includes your new feature

Strategic Blog Posts

When launching a new feature, it’s key to create a handful of exciting blog posts to accompany your launch. Of course, you want to post blog posts on your own website, highlighting aspects of your new feature through screen shots and video, but you also should place some guest posts on popular sites that highlight your product as well.

When guest posting, sites will generally not take a self-promotional “sales” post. So, instead of trying to get a guest post that only talks about your new feature, think of a thought leadership topic that discusses why this feature would be beneficial, and then subtly insert a link to your brand. This strategy will be far more effective in both engaging readers and getting clicks.

Utilize Video

Many of your target consumers may wish to visually digest information, so you want to create a short video surrounding the launch of your new feature. Highlight the components of your product and address pain points that it solves. Once your video is ready to go, consider these ways of sharing it:

  • Marketing emails
  • Blog posts
  • Social Media
  • The homepage on your site
  • Press release

Social Media Ads

It’s key that you utilize your social media channels in the launch of your new feature. To ensure that news of your new product gets in front of as many people as possible, you may want to consider purchasing some social media ads. You should “a/b” test them to see what messaging and visuals are getting the most clicks.

LinkedIn will be especially helpful, and it lets you target multiple segments, including company size, job titles, location and more.

Tap into Your Customers

By now, you should know who your happiest customers are. Try giving them early or free access to your new feature and ask them to share with their own networks about your brand’s new product. It also would be beneficial to ask them for testimonials about their experience with your new feature that you can incorporate on your site. People are far more receptive to a feature that has already been used and has positive recommendations that accompany it.

Write a Press Release

Writing a press release about your new feature can help you gain traction and buzz about your launch. Here are some things to keep in mind when writing your press release:

  • Addressing how this new feature makes consumers’ lives easier and focusing on pain points it may solve
  • Including a video or screen shot
  • Quoting your CEO on why this new feature was brought to the marketplace
  • Including a quote from an influencer or consumer who tested out this new feature
  • Providing an email address for the press to contact

Once your press release is up, you can send it to like-minded websites with a personalized email to see if they want to write about your new feature.

Run a Webinar

When you start marketing your new feature, it is sure to pique a lot of interest, but consumers might not be quite ready to buy or upgrade. Meet these prospects on their buyer’s journey and provide them with a webinar, where they can see your feature in action and learn more.

Your webinar should be about 30 minutes and should weave in how your new feature solves their problems, in addition to showcasing the feature in action. Leave time for questions either in your webinar hosting platform or on Twitter, and make sure to answer all that you can.

You can include a link to sign up for your webinar in the same marketing emails that announce your new feature so that your target consumers can decide if they’re ready to buy (or if they want to learn more).

New Feature Checklist

We know we threw a lot of ideas at you, and we don’t want it to be overwhelming to plan your new feature launch, so here’s a checklist that wraps up everything we just discussed:

  • Create a video that highlights your new feature
  • Run a pre-launch social media campaign
  • Identify influencers to talk about your product
  • Reach out to happy customers
  • Give early access of your feature to influencers and consumers
  • Identify email blasts that you can purchase
  • Write out all your marketing emails
  • Create and schedule out your social media posts
  • Purchase social ads on LinkedIn
  • Identify guest post opportunities
  • Write blog posts for your brand’s blog and your guest posts
  • Schedule a webinar
  • Write a press release
  • Distribute your press release to like-minded sites

Do you have any suggestions for announcing a new feature? We’d love to hear from you on Twitter @Feed_Otter

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New Feature: Easily add UTM codes to your RSS and curated emails