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The Unavoidable Need for User-Generated Content in Your Content Marketing Strategy

User-generated content is just what it sounds like—content created by someone other than your brand. The theory behind its effectiveness is simple: it is always more trusted than content the brand puts out about itself. Consumers increasingly look to their peers for brand recommendations and advice, and user-generated content fulfills this for them. User-generated content […]

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7 Creative Ways to Promote B2B Content

Here’s an amazing fact: the most successful B2B marketers spend roughly 40% of their budget on content marketing. That’s a huge number, and it proves what a powerful strategy content marketing can be. Unfortunately, too many marketers simply create great content and then call the job done. Creating content is only part of the job; […]

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Using Pardot for Social Media: 3 Practical Benefits of Integrating

Updated September 2020. In this article, we'll talk about how to capitalize on your social audience by exploring the benefits of using Pardot for social media. One of the best ways to get your content in front of a receptive audience is through social media. No secret to content marketers, social media can help you […]

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