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How to Find Your HubSpot RSS Feed URL: A Quick & Easy Tutorial

Written by
Catie Hammond
Published on
November 18, 2020

When it comes to an all-in-one sales and marketing automation platform, few can compare to HubSpot. HubSpot has set an outstanding precedent for being the leading inbound CRM— from nurturing leads, sending emails, tracking customer communication and tickets, workflow automation, database management, and creating a website and unique HubSpot RSS feed URL for your company — the list is endless. As such, many marketing teams turn to HubSpot's CMS tool to help create their company website and blog—and this is where the HubSpot RSS feed URL comes into play. 

RSS feeds are important because they read your content and allow you to create email automations that will showcase your blog content - driving traffic and ROI as a result.

But how are you creating those emails to send out blog content from HubSpot? This is where FeedOtter can help. By using your Hubspot RSS feed URL, you can use FeedOtter to simplify the email automation creation process. FeedOtter uses RSS feed URLs to create blog digests and curated newsletters to send to your audiences through an email service provider. In this case, it’d be using your HubSpot RSS feed URL to create FeedOtter emails, which then would be sent through Hubspot's email automation system.

HubSpot's email automation tool integrates perfectly with FeedOtter and sends your emails on your schedule to your leads and subscribers. The first step in creating and sending your FeedOtter blog emails is by adding your RSS feed. In this post, we'll walk through how to find your HubSpot RSS feed URL for use in FeedOtter.

What's an RSS Feed?

An RSS, or Really Simple Syndication, is a simple text file of content on your website that automatically updates when content is added. FeedOtter uses RSS feeds to pull content from your website to create curated newsletters or blog digests. And when it comes to HubSpot, FeedOtter uses the RSS feed from your Hubspot blog to create said emails.

Finding Your HubSpot RSS Feed

HubSpot uses two common URLs for their RSS feeds. Adding these to the end of your blog's URL should produce your RSS Feed content.

Hubspot RSS Feed

Common HubSpot RSS Feed URLs

The two common URLs for HubSpot are found by adding feed.xml or rss.xml to the end of the base URL.

First, go to your blog page. Then, add feed.xml or rss.xml to the end of the URL.

For example,




This should show you the RSS feed you can add to your FeedOtter account to pull in your emails' content.

Still Having Issues?

If this format doesn’t find your RSS feed, follow this tutorial from HubSpot to find your RSS feed directly in your HubSpot account. Again, rss.xml is the most common format for HubSpot RSS feeds, but if this isn't your RSS feed URL, you can easily create one through HubSpot.

I Have My HubSpot RSS Feed, Now What?

Finally! It's time to automate the creation of your blog content emails.

First, log in to FeedOtter.

Now, create a new automated email campaign. Once you've set a name and your email service provider, set your sending schedule.

Then, go to RSS Feeds in the left column and paste in your HubSpot RSS feed URL where it says Feed 1 URL. FeedOtter will automatically read and pull content from your RSS feed into an email template.

Adding Hubspot RSS Feed into FeedOtter to create automated email

From here, you can customize your template, align it to your brand, and set up the rest of your automated email campaign, and then schedule it to send. For more information, check out this post to learn how to integrate your HubSpot account with FeedOtter to send your emails quickly and easily.

Happy Emailing!

You're all set! HubSpot makes it easy to locate and use an RSS feed to share your content. And when you create your blog emails in FeedOtter with your HubSpot RSS feed URL, it’s even easier. If you have any questions or issues, feel free to reach out to us at success@feedotter.com. We're happy to help!

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