The FeedOtter Blog

Helpful articles on marketing automation, email marketing, and best practices with Marketo, Pardot, and Eloqua.

How to Email a Podcast: Quick & Easy Steps

Podcasting is a great, creative way to share content with your clients. But what happens when you create an awesome podcast episode, and no one knows it exists? That’s where email marketing comes in. Even though podcast platforms notify existing subscribers whenever new episodes go live, the notifications are easy to overlook, and do very […]

By Andy Theimer

Multiple RSS Email Setup and Automation (the Easy Way)

RSS feeds play a crucial role in automating content distribution. By connecting an RSS feed to an email marketing platform, marketers can automatically generate and send email newsletters that are relevant and up-to-date. Some types of emails—like podcast notifications—might only need a single RSS feed. Simple and straightforward. More involved email newsletters often work with […]

By Andy Theimer

3 Useful Ways You Can Create Email Content By Integrating an RSS Feed Into Pardot

Looking for a more efficient way to leverage and amplify your content with Pardot? If you’ve been strategizing how to deliver more relevant, timely content, but are already short on work hours and manpower, integrating RSS feeds into Pardot offers a solution that automates the process, saving you valuable time and resources while maintaining the […]

By Andy Theimer

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6 Tips to Help Grow Your Blog Traffic (Without Obsessing Over SEO)

Have you ever wonder how to not only grow an audience for your blog but a committed audience? One that comes back to read your content and, potentially, grow your business? It’s easy to say you’re going to grow your blog traffic and then pay for ads, social posts, email lists, and more, but it […]

By Amanda

Tips for Optimizing WordPress for a B2B Company Blog

Did you know that companies who have blogs receive 55% more visits to their website than those without blogs? Blogging is one of the best ways to drive traffic to your company’s website because it’s free marketing that doesn’t require much more than consistent blog posting. This is, of course, time-consuming, but the benefits far […]

By Amanda

7 Story Mapping Programs and How to Use Them To Increase Engagement

Story Mapping is a technique that product owners use to gather all of their user story elements while providing a bigger picture. This method is also useful for stakeholders who want to track the progress of their projects. The importance of online story mapping programs lies in the fact that they are great for working […]

By Amanda

10 CRM Tools We Swear By to Help You Grow Your Reach

Every business needs a CRM tool (Customer Relationship Management) to manage customer relationships and, of course, the data associated with them. No matter what point in a business, whether it be a startup, a Fortune 500, or somewhere in-between, all companies have clients they need to manage and keep track of in the most effective […]

By Amanda

5 Creative Ways to use Marketing Automation to Create a Personal Touch

According to the Kapost Blog, every day “the average customer will be exposed to 2,904 media messages. They will pay attention to only 52 of those messages, and positively remember only 4.” If you want your company’s message to be one of those four that sticks out in consumers’ minds, you might want to think […]

By Amanda

Lead Generation vs. Lead Nurturing: The Best Marketing Automation Results

With more businesses embracing marketing automation to save time and increase business for their company, I began to wonder what the ideal use of marketing automation really is. Should you spend your marketing efforts on generating new leads or nurturing existing ones? Which strategy is best for your company to build relationships and increase conversions? […]

By Andy Theimer

6 Reasons Why Visual Composer is the Best Wordpress Plugin

Visual Composer is a relatively new WordPress plugin that is taking the blogging world by storm and makes designing your dream website a breeze. Serious bloggers know how important it is to have a visually pleasing, yet functional, site on which to display their content. Consumers need to be engaged when they visit your website […]

By Amanda

5 Cool Reasons Medium.com is Alive and Well with Digital Marketers

Are you tired of trying to gain followers on Twitter just to get your content noticed? Are you looking for better ways for your content to reach your target audience? Maybe you’re just starting out as an entrepreneur and are trying to establish your brand and get the word out about your product or service. […]

By Amanda

Capturing Form Data on Your Website: Why It’s Important

Online forms are a great way for entrepreneurs to collect essential data for their business. It’s amazing what you can learn about your customers by asking them to fill out a simple form or how easy it is to increase your email subscriber list by posting a sign-up form on your website. However, form data […]

By Amanda

Email Marketing 101: How to Successfully Test the “From” Field in Your Campaigns

When it comes to starting an email marketing campaign, businesses generally think about how often to send emails, what content to include, which audience to target, etc. What isn’t often considered is who to send the email from. It’s coming from their company, right? But whose name, if any, should they use for the “From” […]

By Amanda

UTM Tracking Best Practices For Content Marketing and A Step-By-Step Guide

In the simplest terms, UTM tracking attaches a custom URL to a source, medium, or campaign name in order to customize tracking. UTM tracking can be used on social ads, social posts, email campaigns and newsletters, affiliates, display ads and retargeting, even on webpages you’re advertising on a bus or a car wrap. There are […]

By Amanda

6 Ways to Use Your Company Newsletter Content for Employee Growth

While producing content is obviously great for driving traffic to your website, increasing your SEO, and educating and informing your readers, it can also be extremely beneficial for your employees. When businesses create content, it’s often with consumers in mind as their target audience, and while this is great, it doesn’t have to mean that […]

By Andy Theimer

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