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The FeedOtter Blog

Helping B2B Marketers Save Time With Email and Content Marketing
5 Quick Basics of Dynamic Content for Email Marketing

It is easy to wonder—what is the future of email marketing? How can I improve my well-oiled email marketing strategy? The most recent advancement in...

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What Are Second-Tier Links, and Why Are They Crucial for SEO?

Back in 2016, Google confirmed that content and link building is what put your website in the SERPs. And unless you're brand new to the...

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Pardot Engagement Studio: 5 Surefire Ways to Master the Basics

The Pardot Engagement Studio makes email marketing automation a breeze—if you know how to take advantage of all of its features. The Pardot Engagement Studio...

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4 Marketing Tasks You Should Automate and 2 Tasks You Shouldn't

Inbound marketing takes up tons of time. If you're creating custom content, social posts, targeted emails—it can be overwhelming. Like all other industries, automation has...

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HubSpot vs. Pardot for Marketing Automation

At the turn of the millennium, the world of marketing welcomed HubSpot and Pardot in 2005 and 2006, respectively. These two companies have since changed...

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5 Udemy Courses to Help You Master Marketing Automation

Marketing automation has become a buzzword in the marketing world, but it is important to understand that it should not be misunderstood as a quick-fix,...

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How To Get Started with Audience Building and Custom Content

Content marketing and audience building can go hand-in-hand, but only if you take the right approach. To create strong, compelling content, you’ll need to keep...

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