The FeedOtter Blog

Helpful articles on marketing automation, email marketing, and best practices with Marketo, Pardot, and Eloqua.

Case Study: How IEEE Improved Operational Efficiency With FeedOtter

IEEE (Institute of Electrical and Electronics Engineers) is the world’s largest technical professional society; an organization dedicated to advancing innovation and technological excellence for the benefit of humanity. As part of its mission, IEEE provides a wide range of quality publications, intended to make the exchange of technical knowledge and information possible among technology professionals. […]

By Maria Myre

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Header Image Blog Subscription Using Pardot

The Publisher’s Guide to Building an Automated Blog Subscription using Pardot

For publishing companies, growing a base of loyal blog subscribers isn’t just a numbers game; it’s a strategic move toward building a dedicated, engaged audience that fuels sustainable revenue. Today, we’re focusing on tactics that drive meaningful engagement and long-term audience retention by creating a blog subscription using Pardot. With a well-structured campaign, you can […]

By Andy Theimer

Improve Email Engagement with Dynamic Content in Pardot

In today’s digital landscape, personalized interactions have become the standard. From ultra-curated social feeds to customized search results pages, the majority of consumers simply take personalization as a standard. One of the challenges marketers continue to face is how to bring this same level of personalization to email marketing. Fortunately, Pardot users have a slew […]

By Maria Myre

B2B Newsletters & Instagram: Create More Engaging Emails with Social Content

Instagram digests can be a powerful addition to your B2B email strategy, allowing you to showcase social content, highlight trends, or keep your subscribers in the loop on what’s happening with your brand. In this article, we’ll take a look at some of the benefits of using Instagram within your email newsletter—and how to make […]

By Maria Myre

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Best Practices for Building Automated Pardot Newsletters

Pardot, a leading marketing automation tool, is a popular solution for marketers looking to build efficient, personalized, and impactful automated newsletters. Many marketers use Pardot since it’s part of the Salesforce suite of products, offering a native integration and more robust capabilities than you might get with another tool. However, it also comes standard with […]

By Maria Myre

Simple Setup Guide for Mailchimp RSS Email Automation

Mailchimp is a popular email marketing tool that offers an array of features for businesses who are looking for a way to manage their contacts and email marketing all in one tool. Like many ESPs (Email Service Providers), Mailchimp includes an RSS-to-email feature that allows you to automate a blog notification email on a daily, […]

By Maria Myre

A stylized image of the FeedOtter pin feature

Save Time with FeedOtter’s Pin Feature

Feeling the burnout? Looking for new ways to streamline your email creation process? Today, we’re highlighting the Pin feature, which keeps your most-used newsletters front and center in your FeedOtter account. It’s an easy, effective way to keep your most used newsletters at the front and center, saving you a little more time when building […]

By Maria Myre

Guide to Hubspot RSS Emails & Advanced Customization Tips

HubSpot is an all-in-one CRM system with outstanding sales and marketing automation capabilities. Whether you’re a marketer looking to keep your subscribers updated with the latest blog posts or a business aiming to automate your content delivery, HubSpot’s RSS email functionality provides an attractive solution to keep your subscribers engaged with your published content. In this […]

By Maria Myre

4 Ways to Maximize the ROI of your Pardot Email Campaigns

The constant cycle of creating, sending, and optimizing marketing emails is exhausting…especially when the results aren’t matching up with the amount of effort you put in. While this is universally true, no matter what industry you’re in or what ESP you use, today we’re going to look specifically at some of the ways Pardot marketers […]

By Maria Myre

Substack Alternatives: Exploring Options for B2B Marketers

Substack has gained a reputation as one of the go-to tools for content creators looking to build and monetize their audience. With its user-friendly interface and built-in monetization features, Substack has become synonymous with newsletter publishing. However, as the digital ecosystem continues to expand, it’s crucial for creators to explore alternatives that offer greater customization, […]

By Maria Myre

Introducing: FeedOtter’s New Visual Editor

We’ve officially released the new visual email editor, a brand new way to build and design your emails with FeedOtter. With the new Visual Editor, you’ll get an even more streamlined workflow when customizing the elements of each email newsletter, using our WYSIWYG email editor. Here’s a visual walkthrough to show how it looks: How […]

By Maria Myre

How to Easily Find An RSS Feed URL for Any Website

Need to find an RSS feed URL for a website? RSS feeds are useful for a variety of reasons, from staying up-to-date on everything that a website publishes to promoting your content via social media scheduling tools like Hootsuite, Buffer, etc. Using an RSS feed reader can help you stay updated on content from your […]

By Andy Theimer

Emailing Blog Posts in 2024 – What Do Marketers Think?

It’s 2024…and email marketing efforts continue to evolve in an effort to maintain relevancy and value amidst a challenging and fast-evolving landscape. We wanted to know how marketers truly viewed the topic of emailing blog posts in the modern marketing era so we spent over a month interviewing more than 20 marketing experts to find […]

By Andy Theimer

How to Email a Podcast: Quick & Easy Steps

Podcasting is a great, creative way to share content with your clients. But what happens when you create an awesome podcast episode, and no one knows it exists? That’s where email marketing comes in. Even though podcast platforms notify existing subscribers whenever new episodes go live, the notifications are easy to overlook, and do very […]

By Andy Theimer

Multiple RSS Email Setup and Automation (the Easy Way)

RSS feeds play a crucial role in automating content distribution. By connecting an RSS feed to an email marketing platform, marketers can automatically generate and send email newsletters that are relevant and up-to-date. Some types of emails—like podcast notifications—might only need a single RSS feed. Simple and straightforward. More involved email newsletters often work with […]

By Andy Theimer

3 Useful Ways You Can Create Email Content By Integrating an RSS Feed Into Pardot

Looking for a more efficient way to leverage and amplify your content with Pardot? If you’ve been strategizing how to deliver more relevant, timely content, but are already short on work hours and manpower, integrating RSS feeds into Pardot offers a solution that automates the process, saving you valuable time and resources while maintaining the […]

By Andy Theimer

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