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The FeedOtter Blog

Helpful articles on marketing automation, email marketing, and best practices with Marketo, Pardot, and Eloqua.
How to Use Eloqua for Content Marketing

Previously we’ve talked about using Pardot to create an effective content strategy, but Pardot is not the only marketing automation tool on the block. Did...

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How Genesys Scales and Automates RSS Content Distribution Globally with FeedOtter

Background Genesys® is the global leader in cloud customer experience and call center software solutions to thousands of organizations of all sizes and levels of...

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19 Resources That’ll Make You Better at Email Automation

Email automation is a cornerstone of any great marketing program, especially when done right. The right tools and resources help you cut down on hours...

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The Ultimate WordPress SEO Plugin Comparison: Rank Math vs. Yoast

When it comes to WordPress plugins, there certainly is no shortage of available options. There are thousands of plugins available to help you improve and...

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6 Stellar Ways to Automate Holiday Marketing Emails to Drive Engagement

It’s October, and holiday marketing and advertising are in full swing. Many brands rely on email marketing during the holiday season to communicate their sales...

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5 Benefits of the Pardot WordPress Plugin

Pardot and WordPress are two of the most popular platforms—Pardot for its marketing automation tool and WordPress for its content management system (CMS). If you're...

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WordPress RSS Feeds for Categories and Tags

WordPress makes an RSS feed for just about anything on your website. WordPress RSS feeds allow you to streamline the creation and automation of content...

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