FeedOtter Content Marketing Blog

A resource dedicated to helping content marketers use email and marketing automation to distribute content, nurture leads, and create more opportunities.

5 Essential Content Marketing Tools for Marketo Users

5 Essential Content Marketing Tools for Marketo Users

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Marketo users can wear a lot of different hats over the course of a day – from content marketer to web developer it can get a bit overwhelming. Trust me, I know. I’m right there with you! So to help you all out, I’ve put together the top five content marketing tools Marketo users should […]

web design tips that will boost your conversion rate

Web Design Tips That Will Boost Your Conversion Rate

There’s more to building a website, publishing good content, and encouraging people to sign up for your email list when you want to be successful. And, while what you’re doing right now may be working, and even generating you sales in your online shop, there’s always room for improvement. Many marketers put all their focus […]

newsletter

How to Create a Killer Company Newsletter

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The dreaded newsletter — It’s something that every company strives to send but also wonders if it’s worthwhile. Most of the time your newsletter list consists of current customers or maybe even leads that weren’t ready to buy. A company newsletter is a great way to maintain brand awareness with your customers. Newsletters can also […]

creating marketo template_header

How to Create an Editable Marketo Email Template Using BEE Free

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In my last post I showed you how to create a one-off email for Marketo using the BEE Free site which is always a great, easy option when you’re tired of the Marketo editor. But, what if you want to re-use one of those emails just like the pre-built Marketo email templates? Not a problem! […]