FeedOtter Content Marketing Blog

A resource dedicated to helping content marketers use email and marketing automation to distribute content, nurture leads, and create more opportunities.

Content Marketing Tools

8 Valuable Content Marketing Tools You Can’t Live Without

When it comes to content marketing, the goal is always to create newer and better content to attract, convert, and retain more site visitors. Not to mention, everyone wants to drive more traffic, generate more leads, and make more sales. But you can’t just create content and hope that people come. In fact, you need […]

free email builder

The Top 3 Free Email Builders

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As a content marketer, one of your most valued duties includes creating content and sharing it. However, using different marketing software may present as your biggest challenge. Picture this, you’re up against a tight deadline to launch an e-newsletter containing this month’s featured content, but you’ve run into a snag because your email template just doesn’t […]

Pardot Best Practices

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When you are a Pardot marketer, it is important to keep yourself organized and follow Pardot best practices to ensure that your platform operates the way you need it to. Pardot relies on your data as fuel to deliver more targeted, personal campaigns. You can accomplish the most when you have an organized interface and […]

Types of Content

5 Types of Content You Should Publish on Your WordPress Site

Content marketing goes way beyond just publishing blog posts on your WordPress website. Unfortunately, many website owners consistently create blog posts and just stop there. Sure, blogging brings traffic to your site, educates and informs site visitors about what you have to offer, and encourages them to convert by subscribing to your email list or […]

audience segmentation in pardot

Learn 4 Tools to Determine Audience Segmentation in Pardot

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What is Audience Segmentation? As a content marketer, it’s common to hear that segmenting your data is important, but do you know why it matters? Segmenting your customer data allows you to pinpoint different subgroups that relate to another in one or more ways. This simple strategy can be extremely beneficial to a content marketer. […]