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5 Things You Should Automate When it Comes to Your Content Marketing Strategy

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Content marketers wear many hats. From researching content topics to writing engaging content to promoting content, there is a lot of work to do in order to run a dynamic content marketing strategy. But what if we told you that your workload could be lighter?

Learning what areas of your content marketing strategy that you can automate and identifying the tools you need to make it happen is going to save you a lot of time. You can use this time to focus on things you can’t automate like creating awesome content that resonates with your target consumers.

This post will take you through a few things that you can automate when it comes to your content marketing strategy in hopes of adding a little time back into your day.

Editing

Grammarly is a Chrome plugin that you can use to automate the proof reading of the content and even emails that you produce. The tool goes beyond spelling and grammar mistakes and alerts you when there are errors with your writing, style or tone. While Microsoft Word or Google Docs will alert you of basic spelling or punctuation errors, Grammarly catches commonly confused words when they’re used in the wrong context.

Grammarly has a free plan and a premium plan. The premium plan offers advanced suggestions about word choice, run on sentences and more. The tool will even send you weekly updates on common mistakes that you’re prone to making so that you can learn from them.

Save time editing blog posts, emails, social media copy and more with this freemium tool!

Content Digests

Automating news and blog posts to subscribers and leads can save you a ton of time and free up more time for you to focus on creating great content. FeedOtter allows you to send weekly or monthly digests of the content your brand puts out. Choose from different templates and sync it up with your marketing automation platform so that distributing your content literally runs on autopilot.

You can hook FeedOtter up to any RSS or news feed. It even has a bookmarking plugin that allows you to bookmark content that you would like to put in your content digest. From there, insert a personalized greeting to show up at the top of your content digest email and let FeedOtter do the rest.

Content Curation

Sharing your own content on social media takes a lot of time, let alone sharing like-minded content to keep your followers engaged. Luckily there is a tool like DrumUp where you can automate the content you curate. This tool recommends content for you to share on each of your social channels. It’s super easy to peruse through and find great content to curate that will resonate with your social followers. After you find content on DrumUp, the tool allows you to edit the original post, add images and schedule it on your social sharing platform. It even recommends hashtags to use.

Monitoring

In order to make the most out of your brand shout outs on blogs and social, you need to monitor for these brand mentions in real-time. Manually monitoring for brand mentions is tedious so we recommend using a tool like Mention to see all of the brand recognition that you’re getting. Mention allows you to see every time that your brand is mentioned on social or in a blog with a streamlined dashboard. The tool even allows you to message and engage with the channels who mention your brand straight from the dashboard. To make sure you don’t miss any brand mentions, Mention will email you every time your brand is recommended or talked about.

In addition to monitoring your own brand, Mention allows you to track competitors.

Identifying Content Topics

Brainstorming and researching topics to write your content around can take a lot of time and work. You want to write something innovative and that will resonate with your audience but sometimes it’s hard to come up with new topics every week. There are tools out there that can automate the brainstorming process so to speak like BuzzSumo. This tool’s content analysis reports allows you to look at how popular a topic is and how often it gets shared. It will also tell you which content types are performing better like infographics compared to video or “why” posts compared to list posts. Leverage content topics that are the most shared by your target readers to come up with a content topic for your next post that you know will resonate with your audience.

Final Thoughts

It’s no secret—content marketing strategies take up a lot of time. Luckily there are tools like the 5 we’ve listed in this blog post that can automate parts of your content marketing strategy and ease your work load. Learning what to automate and which tools help you automate your strategy are going to add a bunch of hours back into your work day.

Do you have a strategy or tool that allows you to automate pieces of your content marketing strategy? We’d love to hear from you on @Feed_Otter!

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5 Ways to Supercharge Your Content Team’s Productivity

These days everyone is expected to work around the clock to beat the competition. Add in daily distractions, the demand to be bigger and better at all times, and the fact that we are all just human, it’s no wonder content marketing teams find themselves burnt out.

While there is always room for improvement (and we plan to show you how), it’s important you show your content team that you care about more than just the bottom line.  Because if you don’t, you’ll find that your team won’t churn out the kind of content you need to be successful.

Instead, aim to make improvements that will make your team more productive, and happier, all at the same time. Make it your goal to organize things efficiently, so your team always knows what they should be doing, and are more than happy to give you what you need to succeed.

If you’re looking for some ideas as to how to help your content team become more successful, you’re in the right place. We’ve rounded up 5 of the best ways to supercharge your content team’s productivity so you all can get more done in less time, without feeling like the rope is burning on both ends.

1. Learn to Delegate

This may seem obvious, especially if you’re the leader of the team, but so many leaders fail to delegate properly. This leads to people now knowing what they are responsible for and others wasting time doing things that aren’t contributing to your bottom line.

Worse yet, trying to do everything yourself can actually waste more time than if you just let your team handle the things they know they’re good at. Assign specific tasks to your content team so they can handle the content marketing and you can focus on growing your business in other ways.

Solution – use a WordPress plugin like Editorial Calendar, a premium solution like CoSchedule, or even a free project management system like Trello to organize your team’s tasks.

2. Communicate Effectively

Along with delegating your team’s tasks so everyone stays on track, it’s important you make sure everyone on your team can communicate as they need to.

As the leader, you’re the one in charge of encouraging communication amongst team members. After all, it’s likely your team members’ tasks will overlap in some way. The problem is, especially when teams work remotely, some people focus solely on their own tasks and never reach out to others.

However, communication among team members offer the follow benefits:

  • Improved relationships between team members, so when problems pop up, everyone is familiar with each other and can work together towards a solution
  • Better collaboration, which means more gets done in less time
  • Increased trust from your followers or customers, as they see your team is able to come together to create and disperse high-quality content
  • Increased trust from within, which can lead better to team feedback

Solution – to help with internal team communication, consider messaging solutions like Slack or Skype.

3. Eliminate Repetitive Tasks

It’s not unusual for content marketing teams to be in charge of many things. To start, your writers are surely in charge of content brainstorming, assignment, drafting, and publishing. But there is more to content marketing than posting blog content on your website.

For instance, you need to run email marketing campaigns, advertisements, social media posts, and video content so you reach the broadest audience possible, drive traffic to your website, and boost conversions and sales.

When your team concentrates on too many small, repetitive tasks that can be automated, they cannot give enough of their focus to the tasks that will generate you the most positive results. Because of this, you run the risk of giving your content team too much to do at once, which can lead to less than stellar results.

Solution – automate email marketing using FeedOtter, social media posting and interactions with Social Report, the way you discover how people talk about your company using Mention, and use HubSpot’s Blog Ideas Generator to automate content ideas for those times you get stuck trying to fill in the editorial calendar.

4. Set Realistic Goals

Your content team will never finish what you ask of them if they think the goals and deadlines you’ve set are unrealistic. If your team feels they have too much work, and know they will never finish, they may not meet their full potential.

Schedule regular meetings with your entire team so people can discuss things that are going well, problems they’re having, and plans for the next week. This is a great way to hold everyone accountable, get everyone together to communicate their needs, and make sure that your business is heading in the direction you want it to.

Solution – Read up on the EOS (Entrepreneurial Operating System), L10 Meetings, and getting your team to stay on track and stop wasting valuable time.

5. Set a Good Example

One of the best things you can do to spur productivity amongst your content marketing team is to set a good example and be willing to do some of the hard work too. Remember, the key is to make sure your team knows it’s not all about being the leader and generating lots of money.

People respect those that are willing to lend a helping hand and take on some of the work if need be. Your team will feel more appreciated and not so overwhelmed if you reach out every now and then and ask them if they need help. This is especially true if you have team members that are sometimes hesitant to reach out.

Solution – show your team that you work hard too, check in on them and ask them if they need clarification or help, and re-delegate tasks if needed.

Final Thoughts

In order to supercharge your content team’s productivity, you have to take an active role. That means following through from beginning to end so everyone knows what they’re responsible for, making sure there’s an open line of communication for when things go wrong, and automating tedious tasks that tend to drag team productivity down.

Only then will the things you want done get done on time, without overwhelming your team or wasting time. Be a good leader, encourage your team to work hard, join them in their efforts to create the best content for your business, and rest assured that success will come your way soon enough.

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