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5 of the Best WordPress Editorial Calendar Plugins

Starting a WordPress blog is not hard to do; but handling the content you want to post on your site can become overwhelming if you don’t have a plan. After all, you need to find a competitive niche, come up with blog post ideas, craft killer headlines, draft your content and publish consistently, and drive traffic to your site, all while hoping that your content is good enough to for site visitors to stick around and read.

Though many factors affect how successful your content marketing efforts will be, one of the most important ones is the scheduling of your site’s content.

Whether you plan to publish a new blog post once a day, once a week, or even once a month – the key is consistency. But without a strategy for planning your content’s publishing schedule, staying consistent can be challenging.

That’s why we’re here to share with you some of the top WordPress editorial calendar plugins on the market today so you can start planning how often you’re going to post on your website and develop a long-term (and very consistent) schedule.

What is an Editorial Calendar?

When it comes to content marketing, an editorial calendar is a tool used to help you organize the content creation process from start to finish.

Though it can be looked at as simply a calendar for scheduling when your blog posts will go live, a good editorial calendar will have features designed to help you with:

  • Coming up with blog post ideas
  • Assigning tasks – such as topic creation, post drafting, imagery, and editing – to members of your team
  • Accessing blog content for quick edits
  • Scheduling which posts will go live on your site and when
  • Posting your site’s content to other channels such as social media

As you can see, a solid editorial calendar solution will help streamline the content creation process and organize things so you always know the status of every blog post that will be published on your site.

So, now that you know the main goal of an editorial calendar, let’s see what solutions are available.

1. Editorial Calendar

Editorial Calendar

Editorial Calendar is a simple WordPress plugin that is suitable for those that self-publish or have a small team of writers. See an overview of your blog, when each post is scheduled to go live, and even check out this cool demo to see if this is the right solution for you.

Editorial Calendar Example

Enjoy features such as:

  • Calendar view of all posts and their respective statuses in the WordPress dashboard
  • Easy drag & drop functionality to rearrange posts
  • Draft management with the new Drafts Drawer
  • Quickedit of post titles, content, and times
  • Management of posts belonging to different authors

PRICE: FREE

2. Edit Flow

Edit Flow

Edit Flow is another great editorial calendar plugin that helps you collaborate with your team inside the WordPress dashboard. It is customizable so you can make changes to fit your needs and has everything you need to stay on track with your content marketing plan.

Edit Flow Example

Additional features include:

  • Month-by-month look at content schedule
  • Custom statuses to define your workflow’s stages
  • Threaded editorial comments so your team can communicate
  • Editorial Metadata for tracking important details
  • Automatic notifications when anything changes
  • Upcoming content in traditional story view for easy printing
  • User groups for managing team members and their roles

PRICE: FREE

3. CoSchedule

CoSchedule

CoSchedule is a premium editorial calendar solution that is full of helpful features for agencies, solopreneurs, small businesses, and in-house marketing teams. This all-in-one marketing calendar brings content creation and social media together into one useful platform so you can manage everything blog post related from one place.

CoSchedule Example

Take advantage of features such as:

  • A centralized marketing calendar for viewing the status of all content with drag & drop functionality
  • Social media scheduling to automatically share content across multiple channels
  • Marketing campaign creation for special occasions when your content schedule is going to vary
  • Email marketing management with popular email service provider integrations
  • Detailed analytics to monitor your content marketing strategy

PRICE: $20-$1200/month

4. Oasis Workflow

Oasis Workflow

Oasis Workflow is a WordPress editorial calendar plugin that’s perfect for those who run blogs with multiple authors, website owners in industries such as healthcare, law, and education, and businesses where tracking every stage is mandatory and crucial to its success.

Oasis Workflow Example

With this unique editorial calendar, you get:

  • The ability to assign, review, and publish from one platform
  • A Visual Workflow Designer with drag & drop functionality
  • User role control for accountability
  • Exclusive inbox and easy sign off when a task or project is complete
  • Custom statuses to define each stage of the workflow
  • Access to process history, complete with all comments
  • Due date and email reminders to keep everyone on track

PRICE: FREE (pro version offers features such as multiple workflows, auto-submission, front-end shortcodes, starting at $79)

5. Nelio Content

Nelio Content

Nelio Content is a robust editorial calendar solution that helps you create, schedule, and promote your website’s content on social media platforms such as Twitter, Facebook, LinkedIn, and Pinterest.

Nelio Content Example

Other features include:

  • Editorial calendar showing posts, social messages, and tasks in one place
  • Creation of content, scheduling of posts and social media messages, and drag & drop functionality to make changes
  • Automatic sharing on social media platforms of your choosing
  • Analytics for determining your best content and promoting it
  • Content Assistant to help with imagery, content tags, and internal and outbound linking to improve quality

PRICE: FREE (pro version comes with features like priority mail support, editorial tasks and comments, and social templates for $29/month)

Final Thoughts

And there you have it! The top 5 best WordPress editorial calendar plugins to help you get your content marketing strategy on track so you can post to your blog on a consistent basis.

Managing your site’s content doesn’t have to be difficult, so long as you invest a little time into making a plan. This is especially true as your blog following or business continues to scale. The more you have to handle at once, the more crucial an editorial calendar becomes.

Take a look at each of the editorial calendar solutions mentioned above, weigh the features against your individual needs and start planning right away. If you do, you’ll see a significant rise in traffic, subscribers, and even sales.

And to top it off, as you become more successful, and continue to ramp up your email marketing efforts, make sure to check out FeedOtter so you can automate RSS-based emails and create beautiful email newsletters with ease.

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5 Types of Content You Should Publish on Your WordPress Site

Content marketing goes way beyond just publishing blog posts on your WordPress website. Unfortunately, many website owners consistently create blog posts and just stop there.

Sure, blogging brings traffic to your site, educates and informs site visitors about what you have to offer, and encourages them to convert by subscribing to your email list or buying your products.

But, you’d be surprised at how changing up the types of content you publish on your website can help drive more organic traffic to your site, improve SEO, get you more conversions than ever, and even land you more sales.

That’s why today we’re going to take a look at the 5 different kinds of content you can add to your website to give it fresh makeover for loyal followers and new visitors alike.

1. Infographics

Infographics are pieces of content that present information in a visual way. They help break data, research, statistics, and findings up into easier to digest chunks.

Not to mention, infographics are known for being viewed, shared, and loved by site visitors more than any other kind of content.

Ironically,  this infographic by CoSchedule shows you just how popular infographics are:

Infographic Example

This type of content has a long life span and engages site visitors and excites them to the point they want to tell others about it. Plus, it gives you valuable backlink juice every time it’s shared, which is great for your site’s SEO.

2. Video

Following infographics’ steps when it comes to presenting content in a visual way is video content. It’s persuasive, easy to consume, and caters to those who  have attention spans that are too short to get through entire blog posts.

In fact, 4x as many customers claim they would rather watch a video about a product than read about it.

Want an example of a video that caught a lot of people’s attention?

Just take a look at this video by Google, which has been viewed over 10 million times:

If you’re going to add video content to your website, follow these best practices:

  • Only publish videos that offer value to your target audience
  • Include a clear call to action at the end of each video, taking people to your site’s landing page if possible
  • Publish on other platforms like YouTube or Vimeo
  • Coordinate your video content to match existing blog content
  • Customize your videos to match your company’s brand and values
  • Watch the length so you don’t lose people’s interest (aim for 2-3 minutes)
  • Make your videos sharable to expand your reach

With video content expected to make up 82% of all web traffic by the year 2021, it’s time you hop on the bandwagon and add some video content to your site now, before the competition gets real tough.

3. Guides

Guides, sometimes referred to as longform content, are the perfect lead magnet to offer people in exchange for their email address. In fact, if you’re using FeedOtter to automatically send blog and RSS content directly to subscribers, sending a guide as part of an email campaign after someone subscribes is a cinch.

This content type is typically much longer than a traditional blog post and has many useful details for people to really dig into. Adding to that, its layout is much more professional looking than a simple article about a topic.

Even Neil Patel, one of the industry’s leading digital marketers, says some of his most popular content comes in the form of guides. And he doesn’t even ask for an email address to read it:

Guide Example

Guides integrated into your site’s blog, as part of locked content, or as a content upgrade for subscribing, are comprehensive, help establish you as an authority in your industry, and make it so people don’t have to look elsewhere about a particular topic because you’ve literally covered it all.

4. How-to Content

How-to guides are a great way to teach your target audience something new. They have immense long tail keyword potential, thanks to “How to” queries, and even help boost your site’s SEO.

And best of all, they offer lots of value to your site visitors:

How-to Content Example

If you want to write exceptional tutorial content, follow these guidelines:

  • Introduce the problem site visitors are facing
  • Introduce your solution to their problem
  • Discuss your solution using easy to understand steps
  • Summarize and provide a conclusion

Always include step by step instructions and images when you can to make sure anyone reading your how-to guide can follow along. And don’t forget the call to action at the end of the post letting people know how they can tap into the solution you’ve provided if it happens to be a product or service you offer.

5. Templates and Checklists

Offering people solutions is not always easy to do in a typical blog post. The pain point isn’t always clear, and neither is the solution. However, if you create a simple (yet actionable) template or checklist, you can guarantee people will know exactly what to do.

And the great thing is, this type of content can be used over and over by site visitors. Plus, you can create a checklist out of almost any blog post you’ve written.

For example, check out HubSpot’s Ultimate Webinar Checklist. It highlights everything you could possibly need to know about how to create a webinar in a practical and useful way.

Checklist Example

One of the best ways to use this type of content is to add one at the end of blog posts as a call to action.

Plus, they should be simple, clear, and concise (like this one from Digital Marketer) and always including your site’s branding so people remember where this helpful information came from.

Final Thoughts

And there you have it! Some of the different types of content you should be publishing on your WordPress site starting now. Of course, this isn’t a comprehensive list of all the kinds of content you can create. Nor does this mean that you should forgo blogging altogether. In fact, blog content can still be the main type of content you publish.

But if you’re looking to increase traffic, generate more leads, drive sales, and improve your search rankings, you should definitely give some of these a try.

And, when you find that site visitors like a specific type of content, make sure to add it to your editorial calendar. That way you give people what they want and you reap the benefit.

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