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Plan, Create, & Share Content with these Top Tools

One thing content marketers care the most about is creating new fresh content that helps attract more traffic. We know that great content can be beneficial in a number of ways. Some include increasing your company’s online visibility, providing value to your prospective customers, and maintaining brand awareness. Whether you’re a newbie just getting started with content marketing or well-seasoned, the objectives of putting a content piece together are the same: Plan, Create, and Share.

Here are some of the top tools that help plan, create, and share your content:

Plan

When planning your content, there are typically 2 phases; Discovery and Organizing. Discovery might look something like exploring trending hashtags or keywords. One tool I like to use is Google Trends, which allows you to enter a keyword and Google will report the frequency of it being searched as well as any related key terms or phrases. The best part is, this tool is FREE!

By looking at the “related queries” content marketers are able to pinpoint exactly what their audience needs to hear from them. For example, I can see from Google Trends that there is a large interest peak regarding what content marketing is. This shows me that a large portion of my audience may still have some reservations about what content marketing entails.

google trends

Now, when it comes to organizing I am extremely biased. This is because I am obsessed with Quip. If you haven’t heard of Quip yet, they are a Salesforce product that allows users to collaborate real-time on shared documents, spreadsheets, project plans and more. They have a fair pricing structure for businesses, but if you are a one [wo]man show then Quip is absolutely free!

quip

The interface is extremely user-friendly and allows you to stay organized with the ability to create sub-folders and, my favorite, color code them! Natively through Quip, you can utilize a number of other tools like the process bar, project tracker, kanban board, and calendar as another way to keep organized. You can also drop comments anywhere within the document to spark a conversation or note a reminder. These examples just hit the tip of the iceberg when it comes to the different possibilities with Quip. Ultimately, Quip is a great tool that can help you integrate with other platforms and collaborate with colleagues or clients.

As a content marketer, we’re sometimes creating content, like social posts or blogs, that contain other related sources such as photos. Instead of saving the photos to my desktop, I outline my content then copy and paste my photos where they belong. Quip documents can also be shared with anyone, where others can solicit feedback in real-time via the internal chat function. Another awesome feature of Quip is the ability to great-looking documents using the native tools. Personally, I’ve used them to create client project plans, content calendars, and more. One of my favorite aspects about Quip is that it cuts down the number of emails to my inbox with the real-time notifications. I have no doubt this will become your favorite tool within Quip because who doesn’t want to cut out the number of work emails they receive!

quip folders

 

quip document

 

Create

When it comes to what type of content you should be creating, it’s best practice to put yourself in the reader’s shoes and determine the best way the content can be easily interpreted. Whether it’s writing blogs, creating infographics, or ebooks Canva has a variety of templates to help bring your content to the finish line. Canva is an online graphic design tool that offers easy editing with a drag and drop feature. While they do have paid versions of Canva, including enterprise levels, I have found the free version works just fine. The only feature I feel I am missing out on is the ability to create different folders for my content.

canva home

Canva allows you to choose from 50,000+ layout templates for different types of content and search thousands of icons. While many of these icons are free, users can decide to upgrade to other icons or images. There’s also the ability to drag and drop shapes, lines, and charts. Lastly, you can upload computer photos, which can then be edited by the built-in photo editor. Canva is another one of my favorite tools I’m biased about because it’s so easy! With a breeze, you can create ebooks, infographics, social graphics and much more. To top it all off, these graphics can easily be saved by selecting the download button in the upper right corner, where users are given the option to export as a PDF, JPEG, or PNG. Thankfully there is no fussing over the exported file type.

canva templates

canva layouts

canva builder

 

Share

At this point, you’ve come up with a great plan for your content. You’ve organized what you need to get done and taken the right steps on how to get that content created. Now, you’re ready to share and optimize your content.

With the existence of several types of marketing mediums, it’s important to pinpoint which one will best connect with your audience. There are a couple of different routes to take here. Whether it be through social media, blogging, or email marketing, there are a number of tools that can help with scheduling and overall distribution.

For social media management, my favorite tool is Sendible. Of course, the platform has the ability to schedule posts, including Instagram, but it also lets you engage with your audience right from the platform feed. This is extremely beneficial as it cuts down the time of jumping from platform to platform in order to connect with customers. You can also monitor keywords to stay in-front of trending topics and most importantly users can customize their reports and dashboards to measure what’s working.

sendible

As a content marketer, you know blogging can be a tremendous resource for your company. These blogs can also act as a great resource for email marketing, whether you’re blasting your monthly subscribers or using them as valuable content for new leads. There’s a great tool called FeedOtter that allows users to easily build email templates that pull in blog posts from your website. FeedOtter seamlessly integrates with Pardot and Marketo to immediately send or schedule emails of your new posts. The platform offers out-of-box newsletter templates or you can create your own style. The beauty of FeedOtter is all the email sending and management is being done through your marketing automation platform. Therefore, unsubscribes and bounces are still effectively being managed in one area.

feedotter

Optimize your content

One significant step when sharing your content is ensuring it has been optimized. The easiest way to enhance your blog post is to assign keywords, tags, and develop the SEO. When using WordPress, one of my favorite SEO plugins is Yoast SEO. It’s by far the most self-explanatory and user-friendly tool to use for SEO optimization. Once the WordPress Plugin is downloaded, a section of every page will be dedicated to Yoast SEO where you can not only develop SEO on blog posts, but also individual pages. The Yoast section will score the SEO on the page on a number of characteristics including title, keywords, meta description, readability, and more. Most beneficial, the Yoast SEO plugin will tell users exactly what they need to work on to get good SEO.

yoast seo

 

Learn more content marketing tools you can’t live without.

5 Types of Content You Should Publish on Your WordPress Site

Content marketing goes way beyond just publishing blog posts on your WordPress website. Unfortunately, many website owners consistently create blog posts and just stop there.

Sure, blogging brings traffic to your site, educates and informs site visitors about what you have to offer, and encourages them to convert by subscribing to your email list or buying your products.

But, you’d be surprised at how changing up the types of content you publish on your website can help drive more organic traffic to your site, improve SEO, get you more conversions than ever, and even land you more sales.

That’s why today we’re going to take a look at the 5 different kinds of content you can add to your website to give it fresh makeover for loyal followers and new visitors alike.

1. Infographics

Infographics are pieces of content that present information in a visual way. They help break data, research, statistics, and findings up into easier to digest chunks.

Not to mention, infographics are known for being viewed, shared, and loved by site visitors more than any other kind of content.

Ironically,  this infographic by CoSchedule shows you just how popular infographics are:

Infographic Example

This type of content has a long life span and engages site visitors and excites them to the point they want to tell others about it. Plus, it gives you valuable backlink juice every time it’s shared, which is great for your site’s SEO.

2. Video

Following infographics’ steps when it comes to presenting content in a visual way is video content. It’s persuasive, easy to consume, and caters to those who  have attention spans that are too short to get through entire blog posts.

In fact, 4x as many customers claim they would rather watch a video about a product than read about it.

Want an example of a video that caught a lot of people’s attention?

Just take a look at this video by Google, which has been viewed over 10 million times:

If you’re going to add video content to your website, follow these best practices:

  • Only publish videos that offer value to your target audience
  • Include a clear call to action at the end of each video, taking people to your site’s landing page if possible
  • Publish on other platforms like YouTube or Vimeo
  • Coordinate your video content to match existing blog content
  • Customize your videos to match your company’s brand and values
  • Watch the length so you don’t lose people’s interest (aim for 2-3 minutes)
  • Make your videos sharable to expand your reach

With video content expected to make up 82% of all web traffic by the year 2021, it’s time you hop on the bandwagon and add some video content to your site now, before the competition gets real tough.

3. Guides

Guides, sometimes referred to as longform content, are the perfect lead magnet to offer people in exchange for their email address. In fact, if you’re using FeedOtter to automatically send blog and RSS content directly to subscribers, sending a guide as part of an email campaign after someone subscribes is a cinch.

This content type is typically much longer than a traditional blog post and has many useful details for people to really dig into. Adding to that, its layout is much more professional looking than a simple article about a topic.

Even Neil Patel, one of the industry’s leading digital marketers, says some of his most popular content comes in the form of guides. And he doesn’t even ask for an email address to read it:

Guide Example

Guides integrated into your site’s blog, as part of locked content, or as a content upgrade for subscribing, are comprehensive, help establish you as an authority in your industry, and make it so people don’t have to look elsewhere about a particular topic because you’ve literally covered it all.

4. How-to Content

How-to guides are a great way to teach your target audience something new. They have immense long tail keyword potential, thanks to “How to” queries, and even help boost your site’s SEO.

And best of all, they offer lots of value to your site visitors:

How-to Content Example

If you want to write exceptional tutorial content, follow these guidelines:

  • Introduce the problem site visitors are facing
  • Introduce your solution to their problem
  • Discuss your solution using easy to understand steps
  • Summarize and provide a conclusion

Always include step by step instructions and images when you can to make sure anyone reading your how-to guide can follow along. And don’t forget the call to action at the end of the post letting people know how they can tap into the solution you’ve provided if it happens to be a product or service you offer.

5. Templates and Checklists

Offering people solutions is not always easy to do in a typical blog post. The pain point isn’t always clear, and neither is the solution. However, if you create a simple (yet actionable) template or checklist, you can guarantee people will know exactly what to do.

And the great thing is, this type of content can be used over and over by site visitors. Plus, you can create a checklist out of almost any blog post you’ve written.

For example, check out HubSpot’s Ultimate Webinar Checklist. It highlights everything you could possibly need to know about how to create a webinar in a practical and useful way.

Checklist Example

One of the best ways to use this type of content is to add one at the end of blog posts as a call to action.

Plus, they should be simple, clear, and concise (like this one from Digital Marketer) and always including your site’s branding so people remember where this helpful information came from.

Final Thoughts

And there you have it! Some of the different types of content you should be publishing on your WordPress site starting now. Of course, this isn’t a comprehensive list of all the kinds of content you can create. Nor does this mean that you should forgo blogging altogether. In fact, blog content can still be the main type of content you publish.

But if you’re looking to increase traffic, generate more leads, drive sales, and improve your search rankings, you should definitely give some of these a try.

And, when you find that site visitors like a specific type of content, make sure to add it to your editorial calendar. That way you give people what they want and you reap the benefit.

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