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Web Design Tips That Will Boost Your Conversion Rate

There’s more to building a website, publishing good content, and encouraging people to sign up for your email list when you want to be successful. And, while what you’re doing right now may be working, and even generating you sales in your online shop, there’s always room for improvement.

Many marketers put all their focus on things like SEO, lead magnets, and building a strong social media presence. But while these things can help drive traffic to your website, if the design of your site is all wrong, you won’t see nearly as many conversions as you would like.

A high converting website is the ultimate key to your success.

That’s why today we’re sharing with you some of the top web design tips you should follow when creating your website, so your traffic remains high, and your conversion rates follow.

1. Have a Clear Value Proposition

People want to know immediately what your site is all about once they land on it. Even if they willingly click on your site from a search result, and have a good idea what you have to offer them, they want to be reassured once they get there.

Since competition in the eCommerce world is so tough, you need to come up with a strong value proposition that people can relate to when they visit you site.

For example, Uber does a great job of using a catchy value proposition (Get there – Your day belongs to you) that lets potential customers know they mean business when it comes to their services.

uber - value proposition example

In one quick phrase you know what Uber is about and what they offer you. Your value proposition should be your brand’s selling point, so make it count.

Need help creating the perfect value proposition?

Check out CoSchedule’s Headline Analyzer. All you have to do is enter your headline, get a score, and make improvements.

headline analyzer example

 

2. Follow the Rule of Thirds

Many marketers will tell you that this well-known design trick photographers use works well for websites as well.

In short, the Rule of Thirds claims that you should break your image into thirds so that you have 9 equal parts. In the grid that you’ve now formed, you should focus your site’s main points of interest at the intersections created in the middle of the image.

rule of thirds grid

 

This is where people will focus most of their attention. That means those intersections are the best places to grab your site visitors’ attention and get them to convert.

Take for instance Rockstroh Drums’ homepage:

rockstroh drums - rule of thirds example

Their value proposition is nearby two of the intersections, their call to action lays directly on the line leading to an intersection, and the image that brands their company (along with the company name) sits perfectly on another one of the main intersections.

In addition to following the rule of thirds, be mindful of the natural F-pattern people follow when on websites. This is where people tend to look for the most information, so giving it to them easily will help guide them to your call to action and through the rest of your website.

tuts web design - f layout

Hotjar is a great tool for heat mapping how your site visitors navigate your site, so you can put the most prominent information in the line of fire so they definitely see what you have to offer.

3. Pay Attention to Color Schemes

It’s natural to want to brand your company as completely unique to everyone else out there vying for your same target audience. And, one of the best ways to do this is to utilize the power of different color schemes.

That said, there’s been a lot of research done on the psychology of color and how specific color schemes can encourage people to take action, which is what you want to happen on your website.

In fact, it has been suggested that certain color schemes improve:

  • Readability
  • Site comprehension
  • Learning ability
  • And of course, conversions

Joe Hallock believes this is the breakdown of colors people feel instill the most “trust” in them:

color schemes and trust

When making your calls to action buttons stand out on your website, remember to use only one color so as to not confuse site visitors, keep the color scheme (whatever you choose to use) consistent, and maintain plenty of whitespace so you don’t overwhelm people’s senses and cause them to abandon your website.

4. Grab People’s Attention

Just because someone has landed on your website with a little bit of interest in what you have to offer doesn’t mean they are fully engaged. It’s your job to continue to impress people once they get to your site and convince them that you have what they need.

To do this, consider the following best practices:

  • Use eye-catching imagery that represents your brand, products, or services (keep images big and bold)
  • Make all calls to action buttons large and clear, with copy telling people exactly what to do
  • Incorporate multimedia including text, animation, video content, and audio
  • Use hover effects so people can tell the difference between plain text and links
  • Use power words to trigger excitement, a sense of urgency, and interest

Lastly, use exit popups, such as the ones you can create using OptinMonster to re-engage those who have lost interest and are about to leave you site.

For instance, The Accelerator does a good job of trying to get people to subscribe as they exit their website:

the accelerator - exit popup

After all, these give site visitors one last chance to convert, even if they were on the way out.

Another great tool for gaining more conversions is the Hello Bar. It’s free to use, doesn’t take up a lot of retail space, and gives people ample chance to sign up if they want to.

hello bar

Final Thoughts

And there you have it! 4 of the best web design tips that will help drive traffic, boost conversions, and net you more sales than ever before.

Remember, SEO, lead magnets, email marketing campaigns, social media, and killer content are all essential to scaling your business and becoming successful. But if people come to your website and don’t like what they see, your chances of reaching your full potential will fall short – every single time.

And when you realize you’re starting to get more conversions than you know what to do with, make sure to check out FeedOtter so you can automate RSS-based emails and create beautiful email newsletters with ease to accommodate your growing audience.

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How to Create an Effective Editorial Calendar and Grow Your Business

An effective editorial calendar can get your business on the right track fast. It will help you stay organized, come up with new ideas, reveal gaps in your publishing schedule, and ensure everyone on your team is doing what they’re supposed to.

But more than that, a well thought out editorial calendar has the ability to help you drive more traffic to your site, encourage more people to subscribe to your email list, and boost sales so you generate more revenue than ever before.

If you currently have an editorial calendar (or are looking to create one very soon) and want to learn some surefire ways to maintain it so it works for you and not against you, check out these 4 tips for creating an effective editorial calendar.

1. Choose a Good Platform

In the past, we’ve discussed the importance of having a reliable editorial calendar solution. Luckily, if you use WordPress as your content management system (CMS), there are plenty of WordPress editorial calendar plugins on the market that have the features you need to run a successful content marketing strategy.

A good editorial calendar solution will have some (or all) of the following features:

  • Visual display of your posting schedule (daily, weekly, and monthly)
  • Drag & drop interface for easy rearrangement
  • Quickedit functionality for changing titles, content, and schedules
  • Editorial comments for communicating with your team
  • Social media posting ability
  • Analytics to measure success
  • Built-in email marketing
  • Integration with third-party tools

Some of the best editorial calendars on the market today include CoSchedule and Edit Flow.

Editorial Calendar Example

Every website will require a different type of editorial calendar. Some may need to be accessible within the WordPress dashboards as seen above with Editorial Calendar; others may prefer a third-party website. Take the time to see what you and your team need to streamline the content creation process as much as possible.

2. Have a Plan

The only way your editorial calendar is going to help you become more successful is if you have a plan in mind before your start randomly scheduling posts to go live.

Here are some good questions to ask yourself as you set out to create your editorial calendar:

  • What are your overall goals?
  • Who is your target audience and what are their pain points?
  • What type of content do you want to publish on your site?
  • How often can you consistently publish content?
  • What is your content marketing budget?
  • Will you have a team? What are their assigned roles?
  • How will you measure the success of your content marketing strategy?

Answering these questions before you start filling in your editorial calendar will give you (and your team) some direction.

3. Audit Existing Content

Sometimes coming up with fresh new ideas on a regular basis can be tough, especially if you want to publish content on your website many times a week.

That’s where auditing existing content comes in handy.

  • Fill in the Gaps. Going through content that has already been published on your website will help you see the categories that are lacking content so you can draft new content based on those topics. You’ll also find areas that can be expanded on that will be perfect for standalone blog posts.
  • Update Old Content. Old blog posts are perfect for filling in content gaps on your calendar. Interfaces, images, products, and ideas all change over time. By rewriting content that is old and outdated, you keep site visitors up to date and give your site some new content.
  • Repurpose Posts. Another way you can use old content is to repurpose it to seem like new. Maybe a popular blog post can be turned into an exciting infographic. Perhaps readers will appreciate a long blog post that’s broken into actionable steps. Or maybe you can take an existing post and branch off it, taking a small idea from it and turning it into its own standalone blog post.

Getting creative with your content is one of the best ways to fill your editorial calendar.

Full Calendar Example

By having your calendar filled out at all times, like the one in Nelio Content seen above, you can see what type of content you need and when it should publish on your site so site visitors are always given high quality and engaging content that makes them want to stick around.

4. Include it All

Editorial calendars are not just for blog posts. In fact, scheduling everything in your content marketing plan will make it easier to stay organized, fill in the gaps, and see what opportunities you’re missing out on.

Try scheduling blog posts, email campaigns, social media posts, infographics, webinars, and even video content into your editorial calendar. This will give you a bird’s eye view of what’s going on at all times.

If you have a team, scheduling in your entire content marketing plan will give everyone the ability to see what they’re responsible for individually and the status of all projects.

And don’t forget to take advantage of your editorial calendar’s built-in features. For example, add editorial metadata such as content topic, title, publish dates, like the WordPress plugin Edit Flow lets you do.

Editorial Metadata Example

If you want something that mimics the popular Trello content management system, check out Kanban Boards for WordPress. With it, you can set up your editorial calendar in stages so everyone knows what stage each piece of content is on, making tracking of the content creation process easy to do.

Content Creation Status Example

If you do use Trello, and want to include the data in Trello in your WordPress dashboard, be sure to check out the relatively new WordPress plugin WP Trello.

Final Thoughts

In the end, there’s a lot that goes into a content marketing plan that goes beyond just scheduling your site’s posts. However, having a reliable editorial calendar, and knowing what to do with it, can make a world of difference.

If you create an effective editorial calendar, and set up it up to include your entire content creation process, you can publish consistent content that will drive traffic, engage your audience, expose your brand to a broader audience, and even increase sales.

Adding to that, if you’re looking for a way to complement your editorial calendar, and automate your email campaigns, try adding FeedOtter into your content marketing strategy. With a quick setup process, integration with Marketo or Pardot, and the ability to email your blog content to anyone at any time, FeedOtter helps you generate more leads and land more conversions so your business can grow.

 

8 Valuable Content Marketing Tools You Can’t Live Without

When it comes to content marketing, the goal is always to create newer and better content to attract, convert, and retain more site visitors. Not to mention, everyone wants to drive more traffic, generate more leads, and make more sales.

But you can’t just create content and hope that people come. In fact, you need to make sure what your publishing on your website has value for your readers and is relevant to what they’re looking for. Otherwise you’ll never become successful.

Now, you might feel that you’re part of the 42% of people that think they’re good at content marketing. But you should know there’s always room for improvement.

And if you’re not part of the 88% of people that use content marketing as part of their overall marketing strategy, it’s time you get started.

With that said, no matter which category you fall into, we’re here to share with you some of the very best content marketing tools to add to your arsenal so that you make the most of your time and effort.

1. Hemingway Editor

Hemingway Editor

The Hemingway Editor is a free online tool designed to proofread your content before you publish it. It can be accessed online or you can download the desktop app.

When you cut and paste your content into the editor, it will highlight things such as:

  • Lengthy, complex sentences that can be shortened
  • Phrases that can be simplified
  • Any instances of the passive voice
  • Adverbs and other phrases that can weaken your text

With the Hemingway Editor you make sure to deliver the strongest, most well-written piece of content possible, and that all of your site visitors will understand it.

2. Trello

Trello

Trello makes collaborating with your team effortless by letting you organize your content marketing strategy like a Kanban board. See your workflow in a visual way using boards, lists, and individual cards. Assign tasks to your team members, leave comments and attach files, and make sure only the people you want on each board has access.

Trello Boards

This free content marketing tool syncs across all devices, has an easy to use interface and layout, and makes sure all your content gaps are filled in immediately so you consistently publish high-quality content for your site visitors.

3. SEO SiteCheckup

SEO SiteCheckup

You should know by now that SEO is crucial to your success. After all, it doesn’t matter how great your content is if no one comes to see what you have to offer. That’s why focusing on SEO optimization so your content shows up in relevant search results is so important.

SEO SiteCheckup is a simple SEO tool that shows you how optimized your website is. Simply enter your site’s URL and let the tool analyze your site.

SEO SiteCheckup Score

After the analysis, you’ll receive an overall score that ranges between 0-100. The higher the score the more optimized your site is. If you scroll down, you’ll also see a set of common SEO issues that relate to your site and how to fix them to improve your site’s search rankings. Keep in mind, in order to use this tool free of charge, you can only analyze one site a day.

4. CoSchedule

CoSchedule

CoSchedule is one of the most well-known, and popular, content marketing calendars on the market today. It lets you create an editorial calendar that you and your team can work together on. Not to mention, it comes with features like automated social sharing of your blog’s content, a way to manage your email marketing campaigns, and detailed analytics so you can make data-driven decisions to grow your business.

In addition, CoSchedule offers a very helpful free tool, called the Headline Analyzer, which helps you create powerful headlines for your content, lead magnets, email campaigns, and more.

CoSchedule Headline Analyzer

After your headline is analyzed, you’ll receive:

  • A headline score
  • The balance of words, taking into consideration overall structure, grammar, and readability
  • A length analysis including characters and words
  • The main keywords being used
  • The type of sentiment your headline conveys

Lastly, a Google search result snippet and email subject line preview will display so you can see exactly what your site visitors and subscribers will see if you choose to use that headline.

5. Social Media Share Buttons

Social Media Share Buttons

If you want your content to reach a broader audience, there’s no better way than to encourage site visitors to share their favorite content on their own social media profiles for friends and family to see. Add popular social icons to your site such as Twitter, LinkedIn, Google+, Pinterest, Instagram, and Facebook. And rest assured, there are over 200 other social media platforms available.

6. Google Analytics

Google Analytics

To learn where your site visitors come from, and what they do once they’re on your website, it’s a good idea to sign up for a free Google Analytics account. With it, you can see how well your marketing campaigns are doing, what devices site visitors are visiting from, and whether you landing pages are converting.

Not to mention, you can view metrics like the number of pageviews and sessions, the average session duration, and even your site’s bounce rate to make sure your content is working for you, not against you.

7. HubSpot’s Blog Ideas Generator

HubSpot's Blog Ideas GeneratorPreview (opens in a new window)

If you’re having trouble thinking up of content ideas for your site’s blog, check out HubSpot’s idea generator. Simply add a few nouns to the form field and click “Give Me Blog Ideas!”

You’ll immediately be given 5 exceptional blog headlines that you can use outright or use for inspiration.

Blog Ideas

Keep your content fresh and relevant using this free tool and watch your following grow.

8. Ahrefs

Ahrefs

Ahrefs gives you a chance to dig into your content marketing strategy and view data such as the number of backlinks, where your backlinks are coming from, popular keywords, and even mentions of your brand across the web.

Ahrefs Dashboard

You can also track your competition to see what’s working for them and make sure you do the same to draw some of their site visitors your way. Check out what keywords they’re ranking for in organic search results, how much traffic their site is seeing, and even get ideas for your own content so you can keep up with the competition and even move ahead.

Final Thoughts

And there you have it! Some of the best content marketing tools available on the market today.

Of course, this list is in no way exhaustive. But it does give you a definitive head start, especially if you’re just starting out with your content marketing efforts.

Each of this tools will play a vital role in your content market strategy and help drive more traffic to your site, increase engagement, and boost conversions and sales. So, take your pick and start growing your business now.

And don’t forget, if you’re looking for an email content marketing software that can automate RSS-based emails and help you create stunning newsletters for subscribers, check out how FeedOtter can help.

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