Meetings and events are a powerful marketing channel. The Cvent Marketo integration will allow you to execute more successful events. But measuring its true impact can be tricky. The Cvent Event Management platform helps event marketers drive higher attendance, increase attendee engagement, and track real-time event insights. Cvent is a leading meetings, events, and hospitality software company with more than 3,700 employees, 25,000 customers, and 300,000 users worldwide. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. Your event activity and attendee behavior will automatically be reflected in your Marketo account. The out-of-the-box Cvent Marketo integration will allow users to generate leads and demand, build better relationships with prospects and customers, and drive sales value with more complete customer profiles, more conversions, and acceleration of the sales cycle. If you want to learn more about Cvent, please visit our website.
With the Cvent Marketo integration, attendee behaviors are automatically captured in Marketo so that you can track the success of events hosted in Cvent and also make more informed decisions regarding your leads. You can:
The integration currently syncs over the following data points to Marketo:
Data syncs from Cvent to Marketo in one of two ways:
You can also configure the integration to automatically take the following actions in Marketo:
Marketo LaunchPoint – Programs Integration