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Minitab Marketo Integration

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Blend all your marketing data – including Marketo data – with any other data source for seamless campaign management, digital engagement analysis, and attribution reporting, using Minitab’s extensive library of pre-built connectors and powerful, self-services automation tools.

Minitab Marketo Integration Features & Benefits:

  • Self-service data access. Minitab’s platform includes over 100 out-of-the-box connectors. Simply select a new connection from a dropdown, add your login credentials, and start accessing data immediately.
  • Create a marketing data mart with clean, current data from all your team’s sources that can be accessed any time for additional data prep or sent out to your reporting and analysis tools.
  • Master campaign management. Minitab’s platform includes tools to help teams coordinate campaign setup for real-time management and confident, cross-channel attribution.
  • Connect data from all your customer touch points to develop a 360° view of user behavior, digital experiences, and target audience segments.
  • Data process automation. Easily schedule data processes to refresh data pulls, repeat blending and cleaning processes, and send alerts whenever data changes.

Minitab’s Foundation platform provides marketing teams from enterprises across a range of industries, such as Comcast, Shell, FedEx, Expedia, Royal Caribbean, and Sony Entertainment, among others, with the tools to access and blend all their critical data sources – including internal/external and online/off-line data – for confident, comprehensive cross-channel analysis, with automated campaign setup and direct imports to marketing analytics and BI tools. Minitab is a premier provider of data integration, preparation, and management software. Our powerful, self-service platform provides a range of users with seamless access, automated data transformation, flexible governance solutions, and direct outputs to any platform or database, so digital marketers and analysts can focus on analysis and strategic decision-making.

Pre-built connectors and integrations include sources and destinations like:

Analytics & Optimization: Adobe Analytics, Adobe Target, Appfigures, Chartbeat, Google Analytics, Import.io, Logiforms Software, Matomo (Piwik), Maxymiser, New Relic, ObservePoint, TrueChoice, Webtrends

Big Data & Databases: Amazon Aurora, Amazon Redshift, Apache Hadoop, Apache HBase, Apache Hive, AWS RDS, Banner by Ellucian, Couchbase, Google BigQuery, Microsoft SQL Azure, Microsoft SQL Server, MongoDB, Oracle, Oracle MySQL, PostgreSQL, SAP, Snowflake, Talend, Teradata

Business Intelligence & Visualization: Aegis, Domo, Google Data Studio, Looker, MicrosoftPower BI, Qlik, Tableau

Collaboration, File Sharing, & Email: AWS S3, Box, Dropbox, FTP File Transfer, Gmail, Google Drive, Microsoft Exchange Mail, Microsoft OneDrive, Office365, SFTP File Transfer, Slack, Wrike, Yahoo Mail

CRM & Marketing Automation: Avaya, Bitly, Convergys, Eloqua, Gigya, HubSpot, Intercom, MailChimp, Mandrill by MailChimp, Marketo, Microsoft Dynamics, Mongoose Metrics by DialogTech, Pardot by Salesforce, Radian6, Responsys, Salesforce, Silverpop, Streak, Synthio, Velocidi

Digital Advertising & eCommerce: Adobe Audience Manager, Affiliate by Conversant(formerly Commission Junction), Channel Adviser, ComScore, Criteo, DoubleClick, Google AdWords, Google Shopping, Google Webmaster, Marin, Bing, Stripe, Tradedoubler, Vizury

Document & File Formats & Programming Languages: Apache Parquet, CSV, Google Sheets, Heroku, JavaScript, Microsoft Access, Microsoft Excel, PERL Language, PHP Language, Python Language, Selenium, Smartsheet, SQL Language

Social Platforms & Video: Bright Cove, Facebook, LinkedIn, Snapchat, SundaySky, Twitter, YouTube

Surveys: Foresee, OpinionLab by Verint, Qualtrics, SurveyMonkey


Data Access & Blending
Marketers and other data users at various technical skill levels can connect to data from nearly any source without risking data quality.
Self-Service Data Prep
Users with a variety of technical skill levels can enrich, contextualize, and explore all their data for confident cross-channel analysis.
Data Storage & Management
Providing marketing team members access to a unified source of blended, current data being aggregated and cleaned as frequently as it’s needed.
Direct Data Entry & Governance
Enable standardized, error-free campaign setup and workflow management with simple, powerful, customizable forms for direct data entry.
Data Connectors and Integrations
Easily access and merge data from any critical marketing sources for comprehensive campaign evaluation, using pre-built connectors and integrations.

Minitab Marketo Integration

Minitab Marketo Integration: Blend your Marketo data with any other marketing source for seamless campaign management, digital engagement analysis, and attribution reporting, using Minitab’s extensive library of pre-built connectors and powerful, self-services automation tools.





  • Self-service data access
  • Unified marketing data source
  • Flexible campaign governance
  • Setup & management automation



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