With the OneTrust Marketo integration, businesses get the robust marketing and engagement possibilities to communicate with your customers, along with the flexibility to present to the consumers’ unique preferences and engagement options tailored to their experience at any given time. Driving engaging user experiences while respecting consumers is a growing challenge for marketers trying to personally connect with consumers and demonstrate compliance in the age of global data privacy regulations. Regulations like the CCPA, TCPA, CASL, and GDPR have created complex challenges regarding how companies communicate with their marketable audience and giving consumers options to communicate their engagement preferences with brands. The OneTrust Marketo integration brings a comprehensive suite of products to empower organizations to continue to use consumers data respectfully and in a more transparent way. OneTrust PreferenceChoice enables companies to implement advanced user interfaces and user experiences across marketing technologies to collect user consent and preferences across channels, scan for tracking technologies within websites and mobile apps, automate the fulfillment of consumer rights requests from a single portal, and centrally maintain historical consent records.
OneTrust is the largest and most widely used technology platform to operationalize privacy, security and third-party risk management. According to The Forrester New Wave, GDPR and Privacy Management Software, Q4 2018, OneTrust “leads the pack for vision and execution.” Additionally, Fast Company named OneTrust as one of 2019’s World’s Most Innovative Companies. More than 3,000 customers use OneTrust to implement their privacy, security and third-party risk programs, automatically generating the specific record keeping needed to demonstrate compliance with privacy regulations including the GDPR, California Consumer Privacy Act, Brazil LGPD, and hundreds of the world’s privacy laws.
Universal Consent & Preferences
Integrate a central preference center and detailed consent records with Marketo.
Mobile App Scanning & Consent
Scan apps to detect where data is going and manage required consent.
Website Scans & Cookie Compliance
Scan your website for trackers and collect consent with custom cookie banner user experiences.
Consumer & Data Subject Rights
Automate the customer rights requests lifecycle from intake to fulfillment to reporting for CCPA.
The OneTrust Marketo integration brings together the most advanced marketing engagement platform and the world’s leading privacy and marketing user experience solution to improve engagements and build consumer trust. The OneTrust Marketo integration package empowers businesses to drive opt-in demand, demonstrate transparency to build trust with consumers, and adhere to hundreds of global privacy regulations. With Marketo and OneTrust, businesses get the robust marketing and engagement possibilities to communicate with your customers, along with the flexibility to present to the consumers’ unique preferences and engagement options tailored to their experience at any given time.
OneTrust/Marketo Integration Demo