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Google Analytics Pardot Integration

Google Analytics being the gold standard for reporting on website traffic and engagement and Pardot identifying which prospects are taking action on your site, putting these together just makes sense. As much as you can get reporting out of Pardot, using the Google Analytics Pardot integration gives you more data collection about how people are first finding your site.

The Google Analytics Pardot integration pulls UTM parameters into Pardot, where they can sync with Salesforce. Pardot collects data from five Google Analytics tags: campaign name, medium, source, content, and term. This connector simplifies the flow of Google Analytics data between Pardot and Salesforce.

Additional Resources

Google Analytics Connector Guides from Pardot

Considerations for Using the Google Analytics Connector from Pardot

Integrating Pardot and Google Analytics Data: Easy Guide from the Hevo blog

10 FAQs on the Pardot Google Analytics Connector from The Spot for Pardot blog

How to Integrate Pardot with Google Ads and Analytics Youtube video from Salesforce Support