The Best RSS Email Solution for Marketo

Companies around the world use FeedOtter’s Marketo RSS to Email software to deliver RSS, blog, and news content via automated Marketo emails.

Who Uses Marketo RSS Email?

Over 200 Marketo companies use FeedOtter’s Marketo RSS email software every day. Here are just a few clients:

Why Use FeedOtter to Send RSS Email from Marketo?

Before FeedOtter’s rss-to-email for Marketo our client were using multiple email sending softwares, multiple unsubscribe lists, and lots of additional expenses. FeedOtter allows you to bring all of your communication inside your familiar Marketo software so you have a single unsubscribe list and can deliver your RSS content to your Marketo email subscribers.

How Does it Work?

We have worked tirelessly to make setting up complex data-driven, RSS-based emails with Marketo quick and easy. Here is how a typical Marketo rss email campaign with FeedOtter is setup.

Create a new automated RSS campaign

To create a new Marketo RSS email create a new automated campaign in FeedOtter.
TRY IT

Choose when FeedOtter sends your RSS email

FeedOtter supports sending RSS email when new content is found (Alert-style) or on a scheduled interval (Digest). Regardless, FeedOtter supports every possible RSS sending pattern you could want: Hourly, Daily, Weekly, Monthly, Business Days Only, every other month/day/hour -all supported.

Enter your RSS feed url

We do require a valid RSS feed but RSS is a very common, structured format for online content. WordPress, Shopify, Magento, Drupal, Joomla and all top CMS products generate RSS feeds for content by default or with the help of an easy to install plugin.

Handy RSS Tools:

Need advanced RSS or multiple RSS feeds per email? FeedOtter does that too! Our client’s have created complex multi-category rss emails using our multiple RSS feed features. A few examples:

  • Create an RSS email with multiple categories of content -each powered by a separate feed
  • Create a complex newsletter where blog, news, event, and ebook content are fed into a single RSS email using multiple feeds

Select a template

We have great looking email templates for all your RSS emails! Don’t see a template that fits your use-case let us know and we’ll build it for you. Newsletters, digest, product catalogs, system alerts, job postings our templates make setup a snap!

CREATE A FREE ACCOUNT

Customize and Personalize

FeedOtter provides just the right amount of customization to make creating an on-brand RSS quick and easy.  Features vary by template but all templates allow you to:
  • Upload a company logo
  • Customize the primary, secondary, and button colors to match your brand
  • Define the number of word/characters each post blurb should display
  • Enter your company social media profiles to display icons
Certain templates allow for advanced customization such as:
  • Headline
  • Subheadline
  • Graphical header image/masthead
  • A paragraph of greeting text
START FOR FREE

Test, Proof, and Notes

You can send yourself a proof email at anytime during the creation
process by pressing the PROOF button located in the blog digest
editing interface. This is also a great way to test your RSS email
using a tool like Litmus.  In addition to testing there are a number of
details that our users love including:

Image Processing:

We have built a proprietary image processing technology to make
sure your images resize and look perfect in all emails.  No more
stretching, shrinking, or missing images.  FeedOtter recommends
that you have tags setup on your blog and that all images therein
are at least 600px wide to ensure the images in your emails look
great -always.  We always prefer to use an tag to ensure the
images shown in your rss emails are the same as those shown
elsewhere on the web.

UTM Tracking:

It’s easy to add UTM codes to your Marketo RSS email from inside
FeedOtter.  Here’s an example of how to add UTM properties to the
FeedOtter loop. You will need to edit the FeedOtter template code a
bit but we’re here to help if you get stuck.

{{post.post_url}}?utm_medium=email&utm_content={{post.post_title|kebab}}&utm_source=newsletter&utm_campaign=newsletter

Marketo Merge Tokens

You can use ANY Marketo merge tokens in your RSS emais. Clients
have used this to inject banner ads, first name text, or custom
greetings.

Configure automation level and Audience

Full automation means that FeedOtter builds and schedules RSS email in Marketo automatically. If you want more control or are testing you can run FeedOtter in “semi-automated mode” which automates the email creation in Marketo but allows you to review, edit, and send manually. Clients frequently use this feature to A/B test new RSS emails and ensure setup is perfect.

Watch it run

During the setup wizard you will be prompted to create a Marketo Smart List that defines your email recipients.

Once setup, FeedOtter will automate your RSS email by cloning the ### – FeedOtter Setup email program.

This ensures a unique email and email program are created for each RSS email so you can report on opens, clicks, and engagement using the familiar Marketo Email Performance Reports.

Feeling ready to give it a try? Click the button below to create your free trial account today.
CREATE YOUR FREE TRIAL ACCOUNT

Engage Your Subscribers with 

your Content Right NOW

Ways to Use Marketo RSS Email from FeedOtter

Our customers use FeedOtter’s Marketo RSS-to-email software to do great things such as:


SYSTEM UPTIME/DOWNTIME ALERTS

Drag a button, link, or anything else into the icon box to place it below the text. Lorem ipsum dolor sit amet elit.


NEW JOB ALERTS

Trying to keep a pool of candidates in the loop? Running a job board? Oracle Eloqua RSS email from FeedOtter allows you to send all your job alert emails directly from Oracle Eloqua. It also works great for monthly job digests and newsletters!

SALES TEAM CONTENT ALERTS

Sick of creating great content that your internal team never sees? Use FeedOtter to alert your internal teams to your latest content, news, events, blog posts, or ebooks.

Oxygen Icon Box

Drag a button, link, or anything else into the icon box to place it below the text. Lorem ipsum dolor sit amet elit.

SALES TEAM CONTENT ALERTS

Sick of creating great content that your internal team never sees? Use FeedOtter to alert your internal teams to your latest content, news, events, blog posts, or ebooks.

Oxygen Icon Box

Drag a button, link, or anything else into the icon box to place it below the text. Lorem ipsum dolor sit amet elit.

exclamation-trianglefile-text-oclonebullhorn