Automate RSS Email from Marketo

Support for All Marketo Merge Tokens

You can use ANY Marketo tokens in your RSS emails. Clients have used this capability to display banner ads, personalized text, and custom greetings.

Image Processing:

We have built a proprietary image processing technology to make sure your images resize and look perfect in all emails. No more stretching, shrinking, or missing images. FeedOtter recommends that you have tags setup on your blog and that all images therein are at least 600px wide to ensure the images in your emails look great -always. We always prefer to use a tag to ensure the images shown in your RSS emails are the same as those shown elsewhere on the web.

UTM Tracking:

Adding UTM campaign codes to your Marketo RSS emails is a great way to report on exactly how much traffic your RSS emails are bringing back to your website. Many customers report increases by as much as 15% when sending a regular Marketo RSS email.

FeedOtter includes an automatic way to add common UTM codes to your links. Google Analytics will then show you exactly which emails, which sends, and which posts drove traffic to your website.