Pardot is a powerful marketing automation platform that supports B2B marketing and lead management, customer engagement marketing, and real-time personalization.
FeedOtter is part of the Pardot Partner program and is the best Pardot RSS integration in existence. Perfect reporting, multiple automation options, and unparalleled support makes sending RSS content to your leads automated and painless.
Follow the steps below to enable integration between your FeedOtter and Pardot accounts.
Setup in Pardot is relatively straightforward. It involves creating a new user with API-only access.
Login to your Pardot account and navigate to the Admin (suitcase), select User Management, and choose Users.
Now create a New user. This is a user account that FeedOtter will use to create and schedule email sends on your behalf. Click the Add User button.
Scroll down and fill in the timezone, and set role to Marketing.
Now that you’ve created a new Pardot user. You need to activate them and set a password. This can be tricky and there is no way to bypass this step. You must use an email address that will allow you to find the activation link email. This is needed only one time.
As of April 2020 the Pardot activation email looks like this:
IMPORTANT: Be sure to log out of your Pardot account before clicking the activation link otherwise Pardot may get confused.
Assign a new, memorable password to this account. Write it down as you will need to enter it into FeedOtter momentarily.
Once you have setup a password login to Pardot using the new user's credentials.
Click on the Gear in the upper-right > Settings > Click on the My Profile tab.
Return to FeedOtter and click on your email address in the upper-right corner
You can access your Pardot connection settings at any time by clicking on your email in the upper-right of FeedOtter and choosing Settings > Connections.
FeedOtter is more than just email automation. We allow you to create routine emails in minutes that previously took hours.