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Category: B2B Resources

creating content

Creating Content that Converts Leads into Sales

Content marketers have a broad variety of tasks. Creating content, promoting content, engaging with readers and running social media channels are just a few of the many things you probably have to do each day. One thing that often gets overlooked is ensuring that you’re creating content for all stages of the buyer’s journey to […]
By Kristen Matthews
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content marketing tools

5 of the Best Content Marketing Tools You Need to Use

It may be a tired cliché to bring up the carpenter’s toolbox when discussing proper preparation and usage of the right content marketing tools, but let’s put it in a slightly different light. Finish carpenters have a more precise and exacting task then general carpenters do; their job is to make it all perfect and […]
By Kristen Matthews
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b2b blog strategy

7 B2B Blog Ideas to Help You Reach Brand Decision-Makers

By now, everyone knows you need a B2B blog for your brand. However, keeping up with a blog takes a lot of time and marketers don’t always see the results they want from their content. Desired results typically include generating new leads and converting leads into a client, as well as giving your website better […]
By Kristen Matthews
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b2b marketing podcast

The Top 5 B2B Marketing Podcasts to Listen to in 2019

Updated September 2020. We still recommend these B2B marketing podcasts! Digital marketing changes so rapidly that it’s almost a full-time job just to keep up with trends and develop modernized strategies. As we head into 2019, we here at FeedOtter want to help marketers find ways to stay constantly inspired and innovative so that you […]
By Kristen Matthews
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company blog dashboard

Need Data? Create a Company Blog Dashboard in Google Analytics

At my last company, our small marketing team struggled to identify our company blog’s real impact on business. A seemingly simple task is often complicated because today, most companies host their blog inside their corporate website ala https:pardot.com/blog. This makes reporting and isolating only the blog visitor metrics more challenging. The key to uncloaking your […]
By Andy Theimer
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blog subscription form

How to Create a Blog Subscription Form for Your Company Blog in Pardot

Updated September 2020 Your company’s blog—and subsequent blog subscription form—is one of the most important tools for growing your marketing database. It’s also a great way to bring visitors back to your website thereby increasing the chance they will inquire about your products or services. In this week’s post, we’ll walk through how to create […]
By Andy Theimer
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