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Category: B2B Resources

The State of Personalized Content in Pardot Emails and Newsletters

The State of Personalized Content in Pardot Emails & Newsletters

Last week, I gave a webinar presentation on the State of Personalized Content in Pardot Emails & Newsletters. I covered big topics like: Giving subscribers a way to tell you what topics of content they want. Looking at several preference center options. Email best practices for saving time. What personalization options are available in Pardot […]
By Andy Theimer
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Are you honoring your email preference center?

I’ve been working with Pardot users to optimize their email content for years. One of the most common challenges I see for any team is honoring email preferences.  Every team I work with aims to provide users with relevant content. The preference center is a tool to help marketing teams send the right message at […]
By Andy Theimer
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wordpress seo plugin

The Ultimate WordPress SEO Plugin Comparison: Rank Math vs. Yoast

When it comes to WordPress plugins, there certainly is no shortage of available options. There are thousands of plugins available to help you improve and run your website more efficiently. And like most marketers, you’re most likely constantly seeking new ways to optimize your website for SEO, which is where the plugins come in handy.  […]
By Jennifer Bowman
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How To Remove “This Post First Appeared” From Your Blog’s RSS Feed in WordPress

“How can I get rid of the ‘This post first appeared on’ sentence on my blog’s RSS feed?”  That’s a popular question that FeedOtter receives often from marketers. The sentence ‘This post first appeared on’ seems innocuous enough, but can actually be problematic. In an age where marketers are repurposing content and updating old posts […]
By Andy Theimer
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9 B2B Content Marketing Tactics to Try in Q4

9 B2B Content Marketing Tactics to Try in Q4

Updated September 2020. In a world of adblockers and content saturation, it’s getting harder than ever for marketers to reach their target consumers. Content marketing offers an authentic way to entice new prospects and nurture existing leads but how does your content cut through all the noise in the digital world? Many marketers stick with […]
By Kristen Matthews
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Gap Between Sales and Marketing

How to Bridge the Gap Between Sales and Marketing with Content

Sales and marketing departments need to work closely together and be in sync with each other like yin and yang. However, in so many companies, the two operate in separate silos. This gap between sales and marketing yields less than desirable results and hinders much-needed communication between the two departments to convert leads into sales. […]
By Kristen Matthews
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blog posts

Measuring B2B Blog Posts: 8 Easy Ways to Effortlessly Track Performance

One of the biggest hang-ups when it comes to blogging isn’t writing content for the blog itself, but, measuring the blog and judging whether it is performing well or not. We hear from marketers all the time that they want to do a better job of measuring their blog posts, so, we created this post […]
By Kristen Matthews
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