B2B Resources Archives

10 Practical Tips for Effective B2B Marketing Emails

Inboxes are crowded, email subscribers are overwhelmed…yet marketing emails remain one of the top channels for conversions and sales. Granted, this means that your ability to stand out is crucial for capturing and retaining the attention of your subscribers. For B2B marketing, especially, list fatigue hits hard. In fact, it’s estimated that 67% of B2B […]

By Maria Myre

Maximizing Engagement: Content Personalization Tips for B2B Marketers

Personalized content isn’t only for ecommerce and retail brands. B2B companies can benefit from personalization, and this article covers a few advanced techniques for B2B marketers.

By Andy Theimer

How to Email a Podcast: Quick & Easy Steps

Podcasting is a great, creative way to share content with your clients. But what happens when you create an awesome podcast episode, and no one knows it exists? That’s where email marketing comes in. Even though podcast platforms notify existing subscribers whenever new episodes go live, the notifications are easy to overlook, and do very […]

By Andy Theimer

3 Useful Ways You Can Create Email Content By Integrating an RSS Feed Into Pardot

Looking for a more efficient way to leverage and amplify your content with Pardot? If you’ve been strategizing how to deliver more relevant, timely content, but are already short on work hours and manpower, integrating RSS feeds into Pardot offers a solution that automates the process, saving you valuable time and resources while maintaining the […]

By Andy Theimer

A/B Subject Line Test Marketo RSS Emails In 7 Easy Steps

When it comes to marketing, emailing your clients and prospects is a great touchpoint for interaction with customers. Using Marketo’s A/B Subject line test will help you ensure you have the perfect attention-grabber for your emails. When emailing, many emails go straight to the trash or unread. How can this be reduced? According to Yes […]

By Andy Theimer

3 Easy Tips for Reducing Unsubscribes on Content Emails

Working with email automation and customers sending website content to their subscribers, we see lots of questions about high unsubscribe rates and what our best tips for reducing unsubscribes on routine content emails are. Gaining lead subscribers is one thing, keeping them can be just as difficult for marketers. Reducing Unsubscribes The first step to […]

By Andy Theimer

Emailing Your Podcast With Marketo [Webinar Summary]

Recently I hosted a webinar on Emailing Your Podcast With Marketo. Podcasting in the B2B space is becoming increasingly popular as a medium for sharing your content and thought leadership. The best way to share that content – emailing your podcast episodes directly to subscribers. That’s why I decided to carve out time to discuss […]

By Andy Theimer

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Category: B2B Resources

10 Practical Tips for Effective B2B Marketing Emails

Maximizing Engagement: Content Personalization Tips for B2B Marketers

How to Email a Podcast: Quick & Easy Steps

3 Useful Ways You Can Create Email Content By Integrating an RSS Feed Into Pardot

A/B Subject Line Test Marketo RSS Emails In 7 Easy Steps

3 Easy Tips for Reducing Unsubscribes on Content Emails

Emailing Your Podcast With Marketo [Webinar Summary]

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