Connect to any API, database, or spreadsheet, no custom development required
Get More From Your Marketing Cloud
Marketing Cloud + FEEDOTTER
Marketing Cloud automates your campaigns, scoring, and lead flow. Feedotter extends your automations to include everything that goes inside the email, merging outside data and content into a finished, on-brand email sent from your existing Salesforce Marketing Cloud software.
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Marketing Cloud Automation, Alone vs. With Feedotter
Marketing Cloud Alone
No native way to merge outside APIs or data into automated emails
No native RSS-to-email for blogs, podcasts, or video
Native email editor is rigid, dated, and hard to use
Every contributor needs a Marketing Cloud seat to build or send
Marketing Cloud + Feedotter
Merges APIs, databases, and spreadsheets into one automated send
Automated blog, podcast, and video digests on any schedule
Modern block-based or full-control design builder
Build, review, and schedule from Feedotter with no extra licenses
Extend Marketing Cloud Automation With Any Third-Party Data Source
Marketing Cloud is excellent at triggering, scoring, and routing, but it has no native way to merge outside data into an email. That's a real gap for many enterprise customers that need rich data-merging and automation. Feedotter closes that gap, extending your automation to merge into third-party data, apis, and content.
Real Feedotter use cases: job board emails assembled across hundreds of locations and countries, multi-language product alert emails, and financial fund-performance emails that blend market data, written commentary, and a podcast episode into one send.
The Newsletter Builder Marketing Cloud Forgot
Marketing Cloud's native email editor is rigid and dated, and every send takes longer than it should. Feedotter adds a dedicated newsletter builder to Salesforce Marketing Cloud, with two editor modes: a fast, block-based mode for quick sends, and a full row-and-column mode when precise design control matters.
Enterprise Marketing Cloud RSS Automation for Alerts, Articles, Newsletters, and more
Out-of-the-box Marketing Cloud has no native RSS-to-email capability. Feedotter adds it, automating recurring content sends: articles, blog digests, alerts, podcasts, video releases, and regular newsletters, straight from your feeds, on a schedule, with no manual copy-and-paste each time something new publishes.
Automate Marketing Cloud Sends Without Buying More Salesforce Seats
Contributors build, review, and schedule sends entirely inside Feedotter, no need to login to Marketing Cloud or hold a Salesforce license just to manage your Marketing Cloud marketing automation.
Enterprise-Grade Automation, Not a Consultant Script
The Marketing Cloud marketing automation ecosystem has plenty of consultants who claim to offer data + Marketing Cloud automation. These are typically hacks and scripts from well-meaning firms without true enterprise-grade infrastructure. Feedotter is SOC2 certified and ready for your most compliant project needs.
SOC2 Certified
Independently audited security controls give the assurance level enterprise IT and security teams require.
Minimal Permissions
Create-and-approve-only API access. Zero access to leads, contacts, or your Marketing Cloud database.
Workspace Ready
Full support for Marketing Cloud workspaces, plus multiple Marketing Cloud accounts inside one Feedotter account.
Marketing Cloud Stays Put
Independently audited security controls give the assurance level enterprise IT and security teams require.
FAQs
Everything you need to know about the product and billing.Can't find the answer you're looking for? Please contact our friendly team.
Can Marketing Cloud automation pull data from an external API or database into an automated email?
Not natively. Marketing Cloud’s automation engine handles triggering, scoring, and routing well, but it has no built-in way to merge data from an outside API, database, or spreadsheet into an email. Feedotter adds this capability, connecting to outside sources, merging the data with your content, and publishing the finished email into Marketing Cloud.
Does adding Feedotter to Marketing Cloud require access to my leads or contacts?
No. Feedotter’s Marketing Cloud integration uses a minimal REST API permission set limited to creating and approving objects and programs. It never requests access to leads, contacts, or your database.
Do I need extra Marketing Cloud licenses for my team to build and send automated emails?
No. Contributors build, review, and schedule sends entirely inside Feedotter. There’s no need to seat every editor or contributor in Marketing Cloud sending still executes natively through Marketing Cloud.
Is there a SOC2-compliant way to automate Marketing Cloud emails from outside data sources?
Yes. Feedotter is SOC2 certified and built for enterprise use, including support for multiple Marketing Cloud workspaces and multiple Marketing Cloud accounts inside one Feedotter account.
Does Feedotter replace Marketing Cloud's sending or reporting?
No. Feedotter builds and publishes the finished email into a Marketing Cloud email asset, template, or program. Marketing Cloud still executes the actual send, and all of Marketing Cloud’s native email reporting stays fully intact.
Extend Your Marketing Cloud Automations
Book a personalized walkthrough using your actual data sources, feeds, and Marketing Cloud instance before you commit to anything.
See it with your content