Digesto Alternative

FeedOtter vs Digesto

FeedOtter is a great alternative to Digesto. It allows you to create beautiful RSS emails with full Marketo automation, 100% perfect reporting, and more features.

Many visitors come to FeedOtter and are curious how we are different from Digesto from Perkuto. While we love the folks at Perkuto and Digesto as people we tried using their software and felt there was room for improvement.

Let’s take a look at some of differentiating factors to consider.

1. FeedOtter is More Cost Effective

Without a doubt the biggest difference is price. While we do not have 100% transparency into Digesto’s pricing (they do not list it on their website).  The feedback we receive from ex-Digesto clients is that the cost is between $1500 – $3500 per year.  For most businesses, Digesto pricing is not affordable especially if you are getting started with content marketing in Marketo.

This is well over 60% more expensive than FeedOtter’s typical cost.

For this reason, Digesto customers tend to be relatively high end enterprise clients who have large budgets.  If that doesn’t sound like you, FeedOtter is probably a better fit.

2. FeedOtter is Easier to Use

We have a great number of clients who compliment us on our ease-of-use and UI.  Digesto, being a tool built by a consulting company(Perkuto) relies on its consulting team to assist in the configuration and setup of its product therefore reducing the need for an easy-to-use interface.

Here is a screenshot of FeedOtter’s RSS email setup:

A comparable Digesto screenshot:

But it’s not really just about design, but experience.

We get compliments every week on how easy to use and intuitive FeedOtter is.  Comments just like this one:

Pros: We love how clean the integration with Marketo is as well as how easy it was for us to upload our own custom HTML template and code it with tokens to track attribution. The ability to A/B test blog digests is also key to our program development.

Cons: To this point, we have not experienced anything bad about the software.

Overall: Our company needed a way to optimize our blog digest to increase engagement with our posts. FeedOtter provided us with the ability to not only customize and optimize our blog templates but also A/B test as much or as little as we need to. Since we implemented FeedOtter, our blog digest subscribers have steadily increased and we have continued to see improvement in overall blog engagement. FeedOtter has also been great about support through our transition process to using the product as well as any questions we had after. I can only see our relationship with FeedOtter growing in the future as our needs for RSS feed integration increases!

See more client reviews at Capterra

3. No Consulting Needed

Perkuto is one the strongest names in Marketo consulting today.  Their reputation and quality of their work is second to none.  If you need help setting up Marketo or fixing an inherited MarketoMess we can’t recommend their services enough.

Since FeedOtter does not provide consulting services of any kind we rely on an easy-to-setup and use software-as-a-service product to generate revenue.  To go with it we provide Best-In-Class personalized support to make sure every client receives royal treatment -no hidden fees, no additional consulting dollars needed, our advice comes free.

4. FeedOtter Actively Releases New Features

Until FeedOtter appeared on the market in late-2016 Digesto had not changed its product in 2+ years.  (remember we tried Digesto ourselves) We believe in the “don’t fix it is it isn’t broke” philosophy  but not when it comes to software -especially in the marketing space.  FeedOtter releases major new features every month and builds based on what our clients and users request.

Product evolution is in our DNA here at FeedOtter we will always strive to have the best product.

Full Comparison of Digesto and FeedOtter

Features FeedOtter Digesto
Automatically send a Marketo email when new RSS content is published Yes Yes
Automatically send a Marketo email full of RSS content at a scheduled date/time Yes Yes
Supports Marketo A/B Testing Yes
Semi-Automated Sending Mode Yes
Business Day Sending Yes
Subject Line Content Personalization Yes
Social Sharing Links Yes Yes
UTM Campaign Parameter Support Yes Yes
Intelligent Image Discovery & Scaling/Resizing Yes

Marketo Integration FeedOtter Digesto
Uses the Marketo REST API Yes Yes
Supports Marketo A/B Testing Yes
Full Marketo Email Performance Reporting Yes

Service/Support FeedOtter Digesto
Free template migration Yes
Unlimited free customer support Yes
5/5 Star Reviews on Capterra Yes

Pricing FeedOtter Digesto
Annual Pricing Yes  Yes
Monthly Pricing Yes
No risk cancel-any-time software-as-a-service Yes
Upfront pricing Yes – see pricing
Avg. Monthly Price $79 $291*

* Comparison based on Digesto pricing habits and contract value described by former Digesto customers.

Bottom Line

As an add-on to Marketo consulting services, Digesto can be a solid solution for companies with the budget.  It has a knowledgeable team supporting it but is less user-friendly.

Digesto’s price point and lack of new features may not be ideal for many companies. In fact, it is 60% more expensive than FeedOtter and requires an annual contract where-as FeedOtter is no-risk, cancel-any-time.   Is it worth it?  There may be reasons to choose Digesto for Marketo RSS emailing but there is now a compelling case for going with FeedOtter.

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