Grow your audience and increase thought-leadership by creating robust content newsletters in minutes.
A curated email newsletter is one that aggregates interesting and/or popular content around a specific subject. Curated newsletters find the best of the best material, and then pull it together in one place.
Often times, along with links to the contents’ external locations, the newsletter will offer a brief comment or summary about the pieces as well.
Here’s an example:
There are many reasons people take the curated newsletter approach. For many, it helps build their businesses by:
Curated newsletters are a chance for you to offer readers a vast variety of material you’ve hand selected for them. And with so much content being published on the web, a curated newsletter has serious value.
So on that note, let's dive into the steps you should take to create your very first curated newsletter.
Will your curated newsletter contain email marketing tips & tricks? Or will you be curating content about web design trends? Choosing your topic is one the most critical parts of starting a curated email newsletter and there are 2 key things to consider when creating your curated newsletter:
Finding the balance between these two items is where you will find the right topic for your newsletter.
The first step to creating great curated email newsletters is to choose trustworthy content sources. These can be favorite blogs, industry news websites, YouTube channels or other online sources.
Finding trustworthy and high-quality content sources is one of the most important tasks associated with creating a curated newsletter.
If they produce regular content that you know your audience loves you'll want to add them as a content source so you can drag-and-drop content from them directly into your curated newsletters.
If you are a FeedOtter customer you can use the curated campaigns feature to drag-and-drop content from any website or rss, social, YouTube, Twitter, or Instagram feed directly into your email design. FeedOtter also includes lots of great curated newsletter templates to make designing your first newsletter a quick and easy process.
If you are not using FeedOtter we highly suggest using a visual editor such as the free BEE editor to manually add each content item to your email. This can be a tedious process and requires manually laying out the email and the content images, titles, and descriptions manually. (hint: this is why we built FeedOtter)
Select and re-order the content for each newsletter
Our drag-and-drop curated email newsletter builder allows you to craft the perfect mix of content in a matter of minutes.
One key to a successful curated email newsletter is personalization. One of our favorite ways to accomplish this is to add a personal greeting at the top of your curated newsletter. This personal greeting should include:
With your email designed, content selected, and personalized message written it is time to send your first curated email newsletter.
If you’re a FeedOtter customer, you can select one of our email integrations and schedule your curated email to send from Marketo, Pardot, Eloqua, or MailChimp directly. This is ideal since all open, click, and unsubscribe tracking stays in your existing email system.
Outside of FeedOtter you will need to copy your email HTML into your email sending software ensure all the links and unsubscribe functions are working perfectly.
In either case we using an email testing tool such as Litmus to ensure your email looks great.
Once you’ve tested your newsletter, you’re ready to hit send on your first curated email newsletter!
FeedOtter is more than just email automation. We allow you to create routine emails in minutes that previously took hours.