4. Send your curated newsletter
With your email designed and created it’s time to send your first curated email newsletter to your subscribers.
If you’re a FeedOtter customer, you can select one of our email integrations and schedule your curated email to send from Marketo, Pardot, Eloqua, or MailChimp directly. This is ideal since all open, click, and unsubscribe tracking stays in your existing email system.
Outside of FeedOtter you will need to copy your email HTML into your email sending software ensure all the links and unsubscribe functions are working perfectly.
In either case we using an email testing tool such as Litmus to ensure your email looks great.
Once you’ve tested your newsletter, you’re ready to hit send on your first curated email newsletter!