FeedOtter delivers exactly what they promise: a simple, automated connection between your RSS feed and your Marketo platform. I’ve used FeedOtter for years to build blog subscription campaigns. The team is very responsive and the overall setup is very straightforward.
We love how clean the integration with Marketo is as well as how easy it was for us to upload our own custom HTML template and code it with tokens to track attribution. The ability to A/B test blog digests is also key to our program development.
You can choose to review the email generated in the send program before sending or automate the email send process. Features include single blog post, digest with configurable number of posts, multiple templates, sending a sample email, and cloning RSS Campaigns.
Easily integrates with WordPress and Marketo to eliminate manual work. End result – more time for you to spend elsewhere.
FeedOtter makes light work of building a nice blog alert and integrates with Marketo. The Marketo integration and ability to customize the email template is great. RSS feed setup is quick/easy.
Quick and easy installation out of the box integration with Marketo. Great customer support to help add modifications. Andy took a lot of time to help implement several changes to fit our RSS feed. He was very attentive, knowledgeable, and was great to work with.