Companies around the world use FeedOtter’s Eloqua RSS to Email software to deliver blog and news content feeds through Eloqua emails.
Hundreds of Eloqua companies use FeedOtter’s Eloqua RSS email software every day. Here are just a few clients:
Before FeedOtter’s rss-to-email for Eloqua our client were using multiple email sending softwares, multiple unsubscribe lists, and lots of additional expenses. FeedOtter allows you to bring all of your communication inside your familiar Eloqua software so you have a single unsubscribe list and can deliver your RSS content to your Eloqua email subscribers.
We have worked tirelessly to make setting up complex data-driven, RSS-based emails with Eloqua quick and easy. Here is how a typical Eloqua rss email campaign with FeedOtter is setup.
To create a new Eloqua RSS email create a new automated campaign in FeedOtter.
FeedOtter supports sending RSS email when new content is found (Alert-style) or on a scheduled interval (Digest). Regardless, FeedOtter supports every possible RSS sending pattern you could want: Hourly, Daily, Weekly, Monthly, Business Days Only, every other month/day/hour -all supported.
We do require a valid RSS feed but RSS is a very common, structured format for online content. WordPress, Shopify, Magento, Drupal, Joomla and all top CMS products generate RSS feeds for content by default or with the help of an easy to install plugin.
Handy RSS Tools:
Need advanced RSS or multiple RSS feeds per email? FeedOtter does that too! Our client’s have created complex multi-category rss emails using our multiple RSS feed features. A few examples:
We have great looking email templates for all your RSS emails! Don’t see a template that fits your use-case let us know and we’ll build it for you. Newsletters, digest, product catalogs, system alerts, job postings our templates make setup a snap!
FeedOtter provides just the right amount of customization to make creating an on-brand RSS quick and easy. Features vary by template but all templates allow you to:
Certain templates allow for advanced customization such as:
You can send yourself a proof email at anytime during the creation process by pressing the PROOF button located in the blog digest editing interface. This is also a great way to test your RSS email using a tool like Litmus. In addition to testing there are a number of details that our users love including:
Image Processing:
We have built a proprietary image processing technology to make sure your images resize and look perfect in all emails. No more stretching, shrinking, or missing images. FeedOtter recommends that you have tags setup on your blog and that all images therein are at least 600px wide to ensure the images in your emails look great -always. We always prefer to use an tag to ensure the images shown in your rss emails are the same as those shown elsewhere on the web.
UTM Tracking:
It’s easy to add UTM codes to your Eloqua RSS email from inside FeedOtter. Here’s an example of how to add UTM properties to the FeedOtter loop. You will need to edit the FeedOtter template code a bit but we’re here to help if you get stuck.
{{post.post_url}}?utm_medium=email&utm_content={{post.post_title|kebab}}&utm_source=newsletter&utm_campaign=newsletterEloqua Merge Tokens
You can use Eloqua merge tokens in your RSS emails. Clients have used this to inject banner ads, first name text, or custom greetings.
Full automation means that FeedOtter builds and schedules RSS email in Eloqua automatically.
During the setup wizard you will be prompted to create a Eloqua Segment that defines your email recipients.
You will also be prompted to select an appropriate Email Group.
Feeling ready to give it a try? Click the button below to create your free trial account today.
Our customers use FeedOtter’s Eloqua RSS-to-email software to do great things such as:
Using an XML formatted RSS feed containing system status updates allowed one client to automate system status emails that were sent via Eloqua.
Sick of creating great content that your internal team never sees? Use FeedOtter to alert your internal teams to your latest content, news, events, blog posts, or ebooks.
Create automated top-product, new-product, or best-seller emails and newsletters using your WordPress store’s RSS feed or your Shopify feed.
Trying to keep a pool of candidates in the loop? Running a job board? Eloqua RSS email from FeedOtter allows you to send all your job alert emails directly from Eloqua. It also works great for monthly job digests and newsletters!
Publicly traded company’s use FeedOtter to send their legally required newsroom and disclosure content to investors, board members, and stakeholders.
Seamlessly email your blog content using our Eloqua RSS email solution. With more than 25 free templates included your rss to blog digest email will be setup and running in less than 15 minutes.
