The FeedOtter Blog

Helpful articles on marketing automation, email marketing, and best practices with Marketo, Pardot, and Eloqua.
FeedOtter Emailing Blog Posts

Emailing Blog Posts in 2024 – What Do Marketers Think?

It’s 2024…and email marketing efforts continue to evolve in an effort to maintain relevancy and value amidst a challenging and fast-evolving landscape. We wanted to know how marketers truly viewed the topic of emailing blog posts in the modern marketing era so we spent over a month interviewing more than 20 marketing experts to find […]
By Andy Theimer
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Best Substack Alternatives

Substack Alternatives: Exploring Options for B2B Marketers

Substack has gained a reputation as one of the go-to tools for content creators looking to build and monetize their audience. With its user-friendly interface and built-in monetization features, Substack has become synonymous with newsletter publishing. However, as the digital ecosystem continues to expand, it’s crucial for creators to explore alternatives that offer greater customization, […]
By Maria Myre
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New Visual Editor by FeedOtter

Introducing: FeedOtter’s New Visual Editor

Really exciting news: in just a few days, we’re releasing the new visual email editor, a brand new way to build and design your emails with FeedOtter. With the new Visual Editor, you’ll get an even more streamlined workflow when customizing the elements of each email newsletter, using our WYSIWYG email editor. Note: this feature […]
By Maria Myre
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How to find an RSS feed

How to Find An RSS Feed URL for Any Website

Need to find an RSS feed URL for a website? RSS feeds are useful for a variety of reasons, from staying up-to-date on everything that a website publishes to promoting your content via social media scheduling tools like Hootsuite, Buffer, etc. Using an RSS feed reader can help you stay updated on content from your […]
By Andy Theimer
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how to email a podcast

How to Email a Podcast: Quick & Easy Steps

Podcasting is a great, creative way to share content with your clients. But what happens when you create an awesome podcast episode, and no one knows it exists? That’s where email marketing comes in. Even though podcast platforms notify existing subscribers whenever new episodes go live, the notifications are easy to overlook, and do very […]
By Andy Theimer
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Multiple rss feed email preview

Multiple RSS Email Setup and Automation (the Easy Way)

RSS feeds play a crucial role in automating content distribution. By connecting an RSS feed to an email marketing platform, marketers can automatically generate and send email newsletters that are relevant and up-to-date. Some types of emails—like podcast notifications—might only need a single RSS feed. Simple and straightforward. More involved email newsletters often work with […]
By Andy Theimer
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How to Integrate RSS Feed into Pardot

3 Useful Ways You Can Create Email Content By Integrating an RSS Feed Into Pardot

Looking for a more efficient way to leverage and amplify your content with Pardot? If you’ve been strategizing how to deliver more relevant, timely content, but are already short on work hours and manpower, integrating RSS feeds into Pardot offers a solution that automates the process, saving you valuable time and resources while maintaining the […]
By Andy Theimer
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Dangers of Not Emailing Your Blog Posts in 2023

In today’s digital landscape, where content is abundant and attention spans are fleeting, promoting your blog posts effectively is more critical than ever. Neglecting email marketing as a means of distributing your blog content can have severe consequences. In this article, we’ll explore the dangers of overlooking email promotion in 2023, backed by data and […]
By Andy Theimer
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Using Recipient Time Zone in Marketo emails

Easy steps for using recipient time zones in Marketo emails

Ever wondered what the Recipient Time Zone option below your Marketo scheduler was for? Anytime you’re sending marketing emails to your recipients, a big question can be the best time to send this email you’ve carefully curated. You can always find blog posts and research on the optimal time to send your emails for the […]
By Andy Theimer
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Pardot Personalization Tokens Cheat Sheet

Pardot Personalization in FeedOtter Emails Made Simple

Personalizing your emails is a great way to engage and connect with your subscribers. FeedOtter allows you to personalize your emails with Pardot tokens directly in the app using custom fields. Here’s how you can use Pardot personalization tokens in FeedOtter. NOTE: All Pardot personalization tokens are in Handlebar Merge Token format. The Pardot Legacy […]
By Andy Theimer
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New UI FeedOtter Updates

New UI Walkthrough: Updates for a Better, Easy to Use Interface

FeedOtter has some exciting new UI changes to the Automated campaigns area. While sending is the same and your existing campaigns will continue to run according to their normal schedules, the Edit Campaign screen has been updated and rearranged for easier access to certain features and to optimize user flow. Let’s walk through what’s changing: 1. Templates […]
By Andy Theimer
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A/B Subject Line Test Marketo RSS Emails

A/B Subject Line Test Marketo RSS Emails In 7 Easy Steps

When it comes to marketing, emailing your clients and prospects is a great touchpoint for interaction with customers. Using Marketo’s A/B Subject line test will help you ensure you have the perfect attention-grabber for your emails. When emailing, many emails go straight to the trash or unread. How can this be reduced? According to Yes […]
By Andy Theimer
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Reducing Unsubscribes on Content Emails

3 Easy Tips for Reducing Unsubscribes on Content Emails

Working with email automation and customers sending website content to their subscribers, we see lots of questions about high unsubscribe rates and what our best tips for reducing unsubscribes on routine content emails are. Gaining lead subscribers is one thing, keeping them can be just as difficult for marketers.  Reducing Unsubscribes The first step to […]
By Andy Theimer
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Building Your Marketo Email Template

5 Things You Need to Know for Building Marketo Email Templates

Emailing your content with Marketo is a great way to reach your audience directly in their inbox. Using Marketo’s email builder can be difficult and always comes with its own set of challenges. We recently dug into creating and design our own Marketo email templates and the ability to email your podcast with Marketo. Here’s […]
By Andy Theimer
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emailing your podcast with Marketo webinar

Emailing Your Podcast With Marketo [Webinar Summary]

Recently I hosted a webinar on Emailing Your Podcast With Marketo. Podcasting in the B2B space is becoming increasingly popular as a medium for sharing your content and thought leadership. The best way to share that content – emailing your podcast episodes directly to subscribers. That’s why I decided to carve out time to discuss […]
By Andy Theimer
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The State of Personalized Content in Pardot Emails and Newsletters

The State of Personalized Content in Pardot Emails & Newsletters

Last week, I gave a webinar presentation on the State of Personalized Content in Pardot Emails & Newsletters. I covered big topics like: Giving subscribers a way to tell you what topics of content they want. Looking at several preference center options. Email best practices for saving time. What personalization options are available in Pardot […]
By Andy Theimer
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