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The FeedOtter Blog

Helping B2B Marketers Save Time With Email and Content Marketing
5 Things You Need to Know for Building Marketo Email Templates

Emailing your content with Marketo is a great way to reach your audience directly in their inbox. Using Marketo's email builder can be difficult and...

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Emailing Your Podcast With Marketo [Webinar Summary]

Recently I hosted a webinar on Emailing Your Podcast With Marketo. Podcasting in the B2B space is becoming increasingly popular as a medium for sharing...

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The State of Personalized Content in Pardot Emails & Newsletters [Webinar Summary]

Last week, I gave a webinar presentation on the State of Personalized Content in Pardot Emails & Newsletters. I covered big topics like: Giving subscribers...

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Are you honoring your email preference center?

I’ve been working with Pardot users to optimize their email content for years. One of the most common challenges I see for any team is...

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Personalized Content is for B2B, too

Content personalization has been recommended for the top of most marketer’s to-do lists for several years. In fact, according to SmarterHQ, 51% of marketers say...

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Using the Marketo Operational Email Feature With FeedOtter Emails In 4 Easy Steps

Email marketing is a necessity for lead generation, traffic back to your website and ROI; but, too many marketing emails to the same potential leads...

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Updating Content for SEO: Tips, Tricks, and a Case Study to Increase Your Blog Post Traffic

When I first joined FeedOtter, the first task I was given was updating content for SEO. FeedOtter had a plethora of blog articles and a...

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