Today I'm going to walkthrough how to create accurate RSS email reports that show detailed stats for each automatic RSS-based email from Marketo. In the...

In a world of adblockers and content saturation, it’s getting harder than ever for marketers to reach their target consumers. Content marketing offers an authentic...

It's 2019, should businesses send regular blog emails to their subscribers?  I wanted to know how marketers truly viewed the topic of emailing blog posts...

I've been testing Pardot's new Handlebars Merge Field feature this week and wanted to publish my exact test steps.  If you are just getting started...

Yesterday I had the chance to test one of the exciting new features coming to Pardot over the next month: Handlebars Merge Fields in Pardot. ...

Sales and marketing departments need to work closely together and be in sync with each other like yin and yang. However, in so many companies,...