The FeedOtter Blog

Helpful articles on marketing automation, email marketing, and best practices with Marketo, Pardot, and Eloqua.

Case Study: How IEEE Improved Operational Efficiency With FeedOtter

IEEE (Institute of Electrical and Electronics Engineers) is the world’s largest technical professional society; an organization dedicated to advancing innovation and technological excellence for the benefit of humanity. As part of its mission, IEEE provides a wide range of quality publications, intended to make the exchange of technical knowledge and information possible among technology professionals. […]

By Maria Myre

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Pardot Personalization for Newsletters Made Simple

Personalizing your emails can be a great way to engage and connect with your subscribers. By dynamically inserting subscriber-specific information, like names, job titles, or recent interactions, you can use personalization tokens to transform generic newsletters into highly targeted communications that engage and convert. Today, we’re taking a look at which tokens are available to […]

By Andy Theimer

Best Martech Tools to Grow and Scale Your Operations

Did you know that a recent study in the UK found that 54% of marketers are using 50 platforms or more in their martech tech stack? The study went on to unearth a fact that might come as no surprise: the majority of marketers are looking to simplify their tech stack in the next 12 […]

By Maria Myre

How to Improve Email Deliverability for B2B Newsletters in 2024

Email deliverability is all about making sure your emails land in your recipient’s inbox instead of their spam folder. Unfortunately, an estimated 14.3% of all B2B emails go missing, or are otherwise caught by spam filters.

By Maria Myre

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Case Study: How IEEE Improved Operational Efficiency With FeedOtter

By Maria Myre

9 Content Marketing Automation Tools to Streamline Your Workflow

In today’s fast-paced digital landscape, marketers are constantly juggling multiple tasks—from brainstorming content ideas to publishing across various platforms. With the sheer volume of work involved, it’s easy to feel overwhelmed and stretched thin. That’s where content marketing automation comes in, offering a way to simplify and streamline your workflow. By leveraging the right tools, […]

By Maria Myre

top content marketing tools for marketo engage users

5 Best Tools for Content Marketing with Marketo

Marketo Engage users often take on multiple roles throughout the day, from creating content to managing emails to editing code. It’s a collection of tasks that can quickly become overwhelming and take enormous amounts of time from your workday. That’s why we created a roundup of the top five tools you can leverage to help streamline […]

By Andy Theimer

How to Improve Productivity in Marketing: 15 Experts Share Their Trade Secrets

Want to get more out of your marketing campaigns? Discover how to improve productivity in marketing with these tips from 15 marketing experts.

By Andy Theimer

Maximizing Engagement: Content Personalization Tips for B2B Marketers

Personalized content isn’t only for ecommerce and retail brands. B2B companies can benefit from personalization, and this article covers a few advanced techniques for B2B marketers.

By Andy Theimer

New Image Crop and Resize Tool

It’s finally here: image crop and resizing within the FeedOtter interface.

By Maria Myre

AI Rewrite Now Available in FeedOtter

One of our most anticipated features is finally here: the AI rewrite tool, which is incredibly helpful for getting those content summaries looking their best. With the AI rewrite, you can now change the tone, lengthen/shorten, or summarize the content that FeedOtter pulls into your newsletters. How the AI Rewrite Feature Works When you are […]

By Maria Myre

Best Practices for Building Automated Pardot Newsletters

Pardot, a leading marketing automation tool, is a popular solution for marketers looking to build efficient, personalized, and impactful automated newsletters. Many marketers use Pardot since it’s part of the Salesforce suite of products, offering a native integration and more robust capabilities than you might get with another tool. However, it also comes standard with […]

By Maria Myre

Simple Setup Guide for Mailchimp RSS Email Automation

Mailchimp is a popular email marketing tool that offers an array of features for businesses who are looking for a way to manage their contacts and email marketing all in one tool. Like many ESPs (Email Service Providers), Mailchimp includes an RSS-to-email feature that allows you to automate a blog notification email on a daily, […]

By Maria Myre

A stylized image of the FeedOtter pin feature

Save Time with FeedOtter’s Pin Feature

Feeling the burnout? Looking for new ways to streamline your email creation process? Today, we’re highlighting the Pin feature, which keeps your most-used newsletters front and center in your FeedOtter account. It’s an easy, effective way to keep your most used newsletters at the front and center, saving you a little more time when building […]

By Maria Myre

Guide to Hubspot RSS Emails & Advanced Customization Tips

HubSpot is an all-in-one CRM system with outstanding sales and marketing automation capabilities. Whether you’re a marketer looking to keep your subscribers updated with the latest blog posts or a business aiming to automate your content delivery, HubSpot’s RSS email functionality provides an attractive solution to keep your subscribers engaged with your published content. In this […]

By Maria Myre

4 Ways to Maximize the ROI of your Pardot Email Campaigns

The constant cycle of creating, sending, and optimizing marketing emails is exhausting…especially when the results aren’t matching up with the amount of effort you put in. While this is universally true, no matter what industry you’re in or what ESP you use, today we’re going to look specifically at some of the ways Pardot marketers […]

By Maria Myre

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