FeedOtter Blog

A resource dedicated to helping marketers promote their content, improve marketing automation
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Creating Accurate RSS Email Reports in Marketo

Today I'm going to walkthrough how to create accurate RSS email reports that show detailed stats for each automatic RSS-based email from Marketo. In the...

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9 B2B Content Marketing Tactics to Try in Q4

In a world of adblockers and content saturation, it’s getting harder than ever for marketers to reach their target consumers. Content marketing offers an authentic...

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Should You Email Blog Posts in 2019? Marketers Weigh In

It's 2019, should businesses send regular blog emails to their subscribers?  I wanted to know how marketers truly viewed the topic of emailing blog posts...

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Tutorial: Creating Your First Pardot Handlebars Email Template With Conditions

I've been testing Pardot's new Handlebars Merge Field feature this week and wanted to publish my exact test steps.  If you are just getting started...

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What You Need To Know About The New Handlebars Merge Fields in Pardot

Yesterday I had the chance to test one of the exciting new features coming to Pardot over the next month: Handlebars Merge Fields in Pardot. ...

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How to Bridge the Gap Between Sales and Marketing with Content

Sales and marketing departments need to work closely together and be in sync with each other like yin and yang. However, in so many companies,...

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