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A resource dedicated to helping marketers promote their content, improve marketing automation
tasks, and increase website traffic and content engagement.

10 Ways to Get Your Awesome B2B Content to Your Target Consumers

B2B Resources, best practices, company blog, content marketing, how to
So, you write great content and you have your buyer personas all worked out. But, do you ever feel like your content is getting published and it’s getting…
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September 20, 2019
https://www.feedotter.com/wp-content/uploads/2019/09/shutterstock_379657543.jpg 667 1000 Kristen Matthews https://www.feedotter.com/wp-content/uploads/2018/09/200w-feedotter_LOGO-negative.png Kristen Matthews2019-09-20 16:29:562019-09-20 16:29:5610 Ways to Get Your Awesome B2B Content to Your Target Consumers

9 B2B Content Marketing Tactics to Try in Q4

B2B Resources, best practices, company blog, content marketing, how to
In a world of adblockers and content saturation, it’s getting harder than ever for marketers to reach their target consumers. Content marketing offers…
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September 12, 2019
https://www.feedotter.com/wp-content/uploads/2019/09/shutterstock_1451630843.jpg 667 1000 Kristen Matthews https://www.feedotter.com/wp-content/uploads/2018/09/200w-feedotter_LOGO-negative.png Kristen Matthews2019-09-12 16:26:422019-09-12 16:26:429 B2B Content Marketing Tactics to Try in Q4

Should You Email Blog Posts in 2019? Marketers Weigh In

B2B Resources, best practices, company blog, content marketing, Featured
It's 2019, should businesses send regular blog emails to their subscribers?  I wanted to know how marketers truly viewed the topic of emailing blog posts…
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August 29, 2019
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Pardot conditionals tutorial project

Tutorial: Creating Your First Pardot Handlebars Email Template With Conditions

best practices, pardot
I've been testing Pardot's new Handlebars Merge Field feature this week and wanted to publish my exact test steps.  If you are just getting started with…
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August 27, 2019
https://www.feedotter.com/wp-content/uploads/2019/08/pardot-conditionals-ifelse.png 611 883 Andy Martin https://www.feedotter.com/wp-content/uploads/2018/09/200w-feedotter_LOGO-negative.png Andy Martin2019-08-27 16:45:062019-08-27 16:51:19Tutorial: Creating Your First Pardot Handlebars Email Template With Conditions
Pardot HML Update

What You Need To Know About The New Handlebars Merge Fields in Pardot

best practices, pardot
Yesterday I had the chance to test one of the exciting new features coming to Pardot over the next month: Handlebars Merge Fields in Pardot.  This is…
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August 27, 2019
https://www.feedotter.com/wp-content/uploads/2019/08/pardot-hml-upgrade-screen.png 393 773 Andy Martin https://www.feedotter.com/wp-content/uploads/2018/09/200w-feedotter_LOGO-negative.png Andy Martin2019-08-27 16:09:592019-08-27 16:52:53What You Need To Know About The New Handlebars Merge Fields in Pardot

How to Bridge the Gap Between Sales and Marketing with Content

B2B Resources, best practices, company blog, content marketing, email marketing
Sales and marketing departments need to work closely together and be in sync with each other like yin and yang. However, in so many companies, sales and…
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August 27, 2019
https://www.feedotter.com/wp-content/uploads/2019/08/shutterstock_601233074.jpg 600 1000 Kristen Matthews https://www.feedotter.com/wp-content/uploads/2018/09/200w-feedotter_LOGO-negative.png Kristen Matthews2019-08-27 14:09:592019-08-27 14:09:59How to Bridge the Gap Between Sales and Marketing with Content

10 Ways to Make Contacts Look Forward to Your B2B Marketing Emails

B2B Resources, best practices, company blog, content marketing, email marketing, how to
With so many emails flooding people’s inboxes, it’s more important than ever to refine and create a strong email marketing strategy for your leads…
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August 12, 2019
https://www.feedotter.com/wp-content/uploads/2019/08/shutterstock_408362719.jpg 714 1000 Kristen Matthews https://www.feedotter.com/wp-content/uploads/2018/09/200w-feedotter_LOGO-negative.png Kristen Matthews2019-08-12 13:11:442019-08-12 13:11:4410 Ways to Make Contacts Look Forward to Your B2B Marketing Emails

How to Measure Your B2B Blog Posts

B2B Resources, best practices, company blog, content marketing, how to
One of the biggest hang-ups when it comes to blogging isn’t writing content for the blog itself, but, measuring the blog and judging whether it is performing…
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July 30, 2019
https://www.feedotter.com/wp-content/uploads/2019/07/shutterstock_532104070.jpg 667 1000 Kristen Matthews https://www.feedotter.com/wp-content/uploads/2018/09/200w-feedotter_LOGO-negative.png Kristen Matthews2019-07-30 14:42:312019-07-30 14:42:31How to Measure Your B2B Blog Posts

The Dangers of Not Emailing Your Blog Posts

B2B Resources, best practices, company blog, content marketing, email marketing, how to, marketing automation
Consistent blogging just makes good business sense. It increases SEO, establishes thought leadership, moves leads through the sales funnel and helps consumers…
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July 12, 2019
https://www.feedotter.com/wp-content/uploads/2019/07/shutterstock_387831115.jpg 715 1000 Kristen Matthews https://www.feedotter.com/wp-content/uploads/2018/09/200w-feedotter_LOGO-negative.png Kristen Matthews2019-07-12 11:45:552019-07-12 11:45:55The Dangers of Not Emailing Your Blog Posts
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