Last week, I gave a webinar presentation on the State of Personalized Content in Pardot Emails & Newsletters.
I covered big topics like:
Watch the recorded webinar here.
Here are some of the takeaways:
Key Takeaway:
Offering your subscribers personalized content is possible but requires discipline and a large amount of human email building/editing.
Tools such as FeedOtter allow you to automate the composition of emails saving you time and making the process more accessible.