The State of Personalized Content in Pardot Emails & Newsletters

Last week, I gave a webinar presentation on the State of Personalized Content in Pardot Emails & Newsletters.

I covered big topics like:

• Giving subscribers a way to tell you what topics of content they want.
• Looking at several preference center options.
• Email best practices for saving time.
• What personalization options are available in Pardot right now, and how other tools can help.

Watch the recorded webinar here.

Here are some of the takeaways:

• The most common personalization asks are for Notifications; sending an email when content of a preference category is published and Newsletters that show and hide content based on user’s selected preferences.
• Both of these are possible with Pardot today.
• It is best to have no more than 5-10 interests/categories.
• To personalize a Newsletter you will need to create a custom field and automation rules for each interest.  This supports Dynamic Content and HML.
• All personalization requires manual email composition.

Key Takeaway:

Offering your subscribers personalized content is possible but requires discipline and a large amount of human email building/editing.

Tools such as FeedOtter allow you to automate the composition of emails saving you time and making the process more accessible.

[Watch the Recording]